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Thanks to modern-day video editing softwares, now, everyone can create and edit videos from the comfort of their home. The job has never been easier, however, the choice has never been harder. Yeah! Choosing the right video editing software for YouTube is not easy these days. There are a number of choices with each claiming …8 Best Video Editing Software For YouTube (Free & Paid) Read More »8 Best Video Editing Software For YouTube (Free & Paid) is a post from ShoutMeLoud - Shouters Who Inspires

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30-second summary:YouTube is one of the most featured domains in Google.Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured.To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create.There are tools that make video creation quite scalable. Those include online video creators and Zoom.Regardless of how you create those videos, make sure there’s a meaningful (even search-optimized) voiceover as Google is using that (and the video transcripts) to generate featured snippets.Use traditional SEO practices to let Google discover and rank your videos. Like with regularly featured snippets, video featured snippets heavily depend on the organic rankings. YouTube provides brands with all kinds of unique marketing opportunities, one of which is an ability to build extra organic visibility through bothvideo carouselsand featured snippets.Why Yo…

Microsoft Clarity, a free product to help site owners better understand visitor behavior so that they can improve their user experiences, is out of beta and now generally available, the company announced Wednesday. First launched as a closed beta in 2018, Microsoft Clarity provides site owners with visual heatmaps that illustrate user engagement, individual session replays, a dashboard to help them get an overall understanding of user interactions and filters to drill down on various types of interactions.The dashboard. The Microsoft Clarity dashboard provides an overview of how many users were clicking on non-existent links, the number of users that scrolled up and down on a page in search of something they couldn’t easily locate, how much time the average user spends navigating your site and so on. The Microsoft Clarity dashboard. Image: Microsoft. Two types of heatmaps: clickmaps and scrollmaps. Clickmaps can help point out which content on your page visitors are interacting with th…

Holiday e-commerce spending is poised to exceed $189 billion in the U.S., according to Adobe’s most recent forecast. That represents 33% year-over-year growth. However, online revenues could reach or exceed $200 billion if physical stores remain largely closed due to COVID and if there’s a second stimulus payment to consumers.Uncertain spending outlook. Consumer confidence declined in October and there are conflicting data about anticipated holiday spending. Some surveys, like that from Feedvisor, assert the majority of U.S. consumers will spend at least as much as they did last year. However, other surveys (e.g., from Suzy) argue only a small percentage of consumers will spend the same or more than they did in 2019. The firm’s most recent shopping survey found that 53% of consumers were uncertain how much they would spend or will spend less; only 13% were confident they would spend more.Big gains for Cyberweek. There’s no question, however, that e-commerce will see substantial gains …

Like everything else in 2020, Hallowe’en is going to be different. No New York City Hallowe’en Parade, fewer parties, and in a number of states around the country, trick or treating is strongly discouraged. This all presents problems for parents and would-be party-goers, but also for a giant candy manufacturer like Mars Wrigley (think Snickers, M&Ms, and many other household name brands).Shubham Mehrish, VP Digital Demand at Mars, explained why. “It was back in April or May that we started worrying about the longevity of the pandemic. Hallowe’en is a big event for the Mars Wrigley business.” (Mars is a global conglomerate, encompassing pet food and animal care as well as confectionery; Mars Wrigley is the U.S.-based confectionery division).Not just another websiteThere was concern, not only about how Hallowe’en would work with social distancing, but also about the possibility of COVID being shed from inaminmate objects like candy bars. “The brief we came up with didn’t come from t…

The COVID outbreak has led to an increase of at-home consumption in the spirits industry, and to match that demand. Bacardi, the largest privately held spirits company in the world, has rolled out a new digital experience in Europe to increase their digital footprint and deliver innovative connected experiences to consumers. “The last six months have been all about cocktails at home as a response to city and venue closures,” said Bacardi Senior Director of Digital Marketing Chris Windebank. “We have been helping users discover their inner mixologist by showing recipes and tools online. People have been learning how to make cocktails as a way to upgrade the at-home celebrations, or reminisce about their favorite bar or a special get together.” Mixing in operational efficienciesIn order to meet their objectives of delivering an enhanced digital experience, Bacardi hired EPAM, a software development and design company to improve brand consistency and perception, while accelerating time t…