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Change has been the operative word for 2020. At the start of the year, CMOs said data, customer insights, digital commerce and marketing operations would be their priorities (Gartner).With our new environment moving towards more digital distribution, e-commerce vs physical retail, scrutinized marketing spend and hiring freezes – how are marketers balancing empathetic messaging while continuing to drive demand opportunities? What are the new marketing priorities and strategies?Join our panel of martech leaders to hear about the latest in data technology, marketing roles and governance. They’ll share important insights on the opportunities that 2020 can still provide, as you try to manage your results, data integrity and martech organization needs.Register today for “Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos,” presented by Condati.The post Making Sense of 2020: New Marketing Priorities & Opportunities amidst the Chaos appeared first on Marke…

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Group video chats in Facebook’s new desktop app, YouTube gears up to compete with TikTokFacebook’s new desktop Messenger app. Facebook has launched a Messenger app for Windows and Mac that lets users engage in group videos and chats on the big screen (aka – your desktop). People can still use Facebook Messenger on the desktop browser, but the new standalone Messenger app for desktop is designed to make it easier to connect outside of a browser – and on a much larger screen. Why we care: Facebook is taking clear measures to respond to the crisis, from highlighting coronavirus-related resources and informing users of ways to stay connected to weeding out misinformation. The new desktop Messenger app provides people with yet another easy way to keep …

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One of the many grim realities caused by the coronavirus pandemic is the record-level unemployment rates among U.S. businesses. On Thursday, CBS This Morning News reported 6.6 million Americans filed for unemployment during the week of March 28, according to the latest jobless claims report from the U.S. Labor Department. And while these numbers stretch across industries and business sizes, the martech community is already feeling the squeeze.DataRobot, a Boston-based AI company, confirmed last week to BostonInno it had reduced its workforce due to uncertainties caused by the pandemic. The company didn’t say how many employees — or which teams — were let go, but BostonInno reports, “Posts by laid-off employees on LinkedIn show that the cuts affected teams in the U.S., the U.K., Australia and Brazil, and employees on the software engineering, marketing, customer success, sales and data science teams.”Two weeks ago, another Boston-based startup Lola.com announced it had eliminated 34 ro…

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages.One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings.If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged.More simple yet surprisingly quick things that can help speed up your ecommerce site. For online retailers, the abandoned site/cart problem has many factors. Reducing the number of clicks to checkout, eliminating surprises in price displays and offering guest checkout options are some well-known ways to fight cart abandonment on an ecommerce site, but smart merchants are always searching for ways to keep potential customers from leaving the site before making a purchase.Research from Google (among other surveys conducted in the last few years) suggests that the correl…

In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19.People are flocking to YouTube for uplifting and mood-enhancing content.80% of respondents go to YouTube to improve their mood.69% find the platform’s content more uplifting than other channels.Over 70% of respondents want ads that both boost and align with their mood. Channel Factory Consumer Survey sheds light on contextual opportunities for brands.Channel Factory, a global technology platform, announced the results of a new survey that shows how people are flocking to YouTube for uplifting and mood-enhancing content. Entitled ‘Content consumption & consumer sentiment amid the Coronavirus pandemic’, the survey asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19 virus.Consumers go to YouTube to improv…

The Government of India has developed a mobile tracker app - Aarogya Setu - as part of their efforts to contain the spread of Corona virus in this country of 1.3 billion people. The app is available for both iPhone and Android phones.The Aarogya Setu app has already gone viral in India with more than a million downloads in a single day.The app has three parts:It contains a chat bot that guides you through a self-assessment test if you exhibit any COVID-19 symptoms.The app provides quick access to emergency phone numbers of health centers that are dealing with COVID-19 patients.The app will automatically alert you if you ever come near (or have crossed paths earlier) to a person who has tested COVID-19 positive.Proximity Alerts for COVID-19 - How the app works?The proximity alert feature in Aarogya Setu is the reason why people are so interested in this app but how does this work?This morning, a person who returned from Dubai about two weeks ago, tested positive for Coronavirus and the…