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Technological advancements have permeated into every aspect of the organizational functioning on a daily basis, by improving the ease of usage, access, and productivity.For easy management of communication, both internal and external and managing the L & D requirement of the employees in the corporate and educational sectors, organizations across the globe have adopted various e-learning techniques. India is no exception when it comes to leveraging a learning management system.Why go for a learning management system?A learning management system provides easy access to control administration, enhances efficient communication, and helps in employee’s keen understanding of the company’s work, data, etc. It offers various significant features as compared to the traditional learning methods. Also, there are different LMS systems available.Below are the features to look for in choosing the right learning platform:1.     Assessment and tracking featuresThe assessment and tracking feature…

The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California.  Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to move forward and improve your marketing measurement, even in the face of expanded consumer privacy regulations across the U.S.Attend this webinar and learn:The specific CCPA rights and requirements that will impact all brandsFinancial and compliance risks brands now face – and how to reduce themHow the CCPA will impact common types of marketing measurementFind out how to reduce the financial and compliance risks brands now face. Register today for “CCPA Goes Live in Weeks: Is your marketing measurement ready?” presented by Optimine.The post The California Consumer Privacy Act goes live in a few short weeks — Are you ready? appeared first o…

Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more.Why we careThe integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting efficiencies by recognizing and suppressing existing customers as they convert. It also enables real-time analysis of Lytics segments in Google Analytics. The Lytics tag is also now available natively in Google Tag Manager for easy deployment.“Our goal with this integration is to help Lytics customers execute more precise targeting and increase ROI from their Google ad spend,” said James McDermott, CEO of Lytics, “As marketers move up the maturity curve, they can surface customer intelligence they’ve gained with Lytics to understand how customers are engaging with content, why they convert, and know what’s working or not.”More on the news…

Vancouver, BC – December 11, 2019​ – ​Hootsuite​, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, today released its ‘​Social Media Trends 2020’ report. The company’s fourth annual report on global social trends reveals the biggest opportunities for brands to deliver winning social marketing strategies in the coming year.“The new year is a time to refocus and energize your strategies for the year ahead,”says ​Hootsuite VP Corporate Marketing Henk Campher​.“The social trends we’ve identified at Hootsuite provide the sharpest tools needed to create the most exceptional and meaningful employee and customer experiences in 2020 and beyond.”Brands are starting to act more like people on social, sometimes interacting one-on-one and sometimes in groups. The key is for organizations to make the experience seamless across both worlds.Brands are also taking a stand on the most important issues facing our planet, bec…

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Email marketing and analytics provider Twilio SendGrid has published its third Global Email Benchmark Report, with a portion of the study dedicated to analyzing email recipients and senders. The report found that 95% of Gen Z and Millennial respondents stated that their personal email — notably not their work email — is essential to their daily lives.The study also examines factors including open rates, send frequency, personalization and different media types to provides monthly engagement data from over 60 billion emails.Why we careOver the past couple of years, you  have likely heard — or become familiar with — the phrase “email is dead.” A quick Google search for phrase populates nearly 2 billion links to predictions that the channel is dying. The reality is quite the opposite; email notoriously averages strong return rates and helps brands establish relationships with their customers.Across all age groups in the U.S. and the U.K., 84% of respondents check their email at least onc…

There were more than 7,000 martech solutions at last count. How many does your organization use? Do you know how they’re organized and connected? Are they organized and connected?Discover the scope of your stack and share it with the marketing community: Enter the 2020 Stackie Awards!The Stackies celebrate the intricacies of marketing stacks from organizations across the planet, and the creative ways in which marketers visualize them. Over the past five years, we have seen some truly insightful submissions, which we publish, ungated. This has resulted in a collection of 200+ marketing stacks that have helped tens of thousands of marketers better understand marketing technology systems.Entering the Stackies is a rewarding, eye-opening, and worthwhile experience for you and the community. In addition to educating and empowering fellow marketers, you’ll also:Better understand the structure of your own marketing stackCreate an interesting, unique visual that can explain your stack to stak…