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Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network.The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers can target ads using data from the Microsoft audience graph, which includes LinkedIn professional data. The IAS integration is built in, automatically applied across the network, and advertisers aren’t charged outright for it.How it works. It’s a pre-bid integration, meaning inventory is evaluated prior to the ad auction. In this case, IAS will scan, evaluate and rate pages across the Microsoft Audience Network for risk. Risk will be assigned across IAS’s standard set of content categories: Adult, Alcohol, Gambling, Hate Speech, Illegal Downloads, Illegal Drugs, Offensive Language and Controversial Content, and…

30-second summary:Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition.The question is: Will they drive the highest traffic and performance with SEO or PPC?Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal. Consumer activity online is at an all-time high. So, it’s no surprise many marketers are aiming to make the most of it by hooking their attention early, at the point of search. But deciding how best to do so isn’t necessarily easy.Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second — it’s clear marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)?Both have their own advantages and drawback…

30-second summary:On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA).This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent.These moves towards user privacy and marketing compliance are effectively a pivot away from the traditional advertising and search marketing industry, which will impact later players like Facebook to national media agencies like GroupM.More details on how marketers can navigate in a cookieless world. One of the most impactful changes to internet advertising and media has stayed mostly unspoken in agency and SEO chatter. However, like the switch from a desktop landscape to a mobile landscape, there is no reprieve from the coming cookieless world.On September 16, Apple launched i…

When I first decided to build my blog website a long time ago, one of the major hosting features I cared about the most was performance. Thanks to my desire to give my blog readers the best user experience possible, the huge performance claim in many A2 Hosting reviews quickly caught my attention. Now, after …A2 Hosting Review: Is “20X Faster Web Hosting” Really A Thing? Read More »A2 Hosting Review: Is “20X Faster Web Hosting” Really A Thing? is a post from ShoutMeLoud - Shouters Who Inspires

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Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats.The further benefit of a DAM is that these assets are appended with metadata that can provide information on anything the marketer might want to know before using the asset, such as whether the company owns the perpetual rights to use a photograph (and in what markets), whether the legal team has approved a video, and that an infographic or whitepaper has been checked to ensure it complies with the brand’s design standards.In 2020, enterprises are using DAMS in a variety of ways. Marketing agencies might leverage DAM technology to help their customers maintain consi…

30-second summary:Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby. Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply le…