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Actionable, expert-led SEO & SEM training… happening next week!

Join hundreds of search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales : Attend SMX online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions programmed by the Search Engine Land experts you know and trust, covering crucial topics like… Google algorithms and penalties Optimizing code for semantic HTML5 Emergent digital commerce channels 2021 digital advertising trends Budget-friend paid search strategies Google My Business optimization … and beyond. You’ll learn from seasoned search marketers including Elizabeth Marsten, Brad Geddes, John Mueller, Zenia Johnson, Peter Meyers, Frederick Vallaeys, Amy Bishop, Glenn Gabe, Greg Gifford, and dozens more — and have the opportunity to get your specific search questions answered during Overtime live video Q&A. Each day kicks off with a forward-thinking keynote that will help you prepare for a successful 2021: What The Future Holds For SEO

Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can submit their videos to Spotlight. They must be at least 16 years old to be eligible for revenue sharing. Spotlight is first rolling out in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany, and France. Why we care. Spotlight’s launch came as TikTok announced Charli D’amelio became the first creator to gain 100 million followers on the platform. Unlike TikTok, creator discovery has never been an integral feature of Snapchat. Spotlight presents a big shift in Snapchat’s approach. Spotlight has a very TikTok feel, with the ability to swipe up through videos in the feed. Paying users to make and promote their conte

Record growth in online shopping over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer, with soaring online shopping stats, while in-person store visits were slashed by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview : “It’s very hard to predict with precision what’s going to happen. The biggest question in my mind is, how bad is the personal employment and disposable income situation going to become?” On Black Friday, in a release, he said: “We are seeing strong growth as consumers continue to move shopping from offline to online this year. New consoles, phones, smart devices and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes and alcohol, that would previously have been purchased in-store.”

Be a digital marketing winner with these 3 powerful video storytelling strategies

In an increasingly digital world, video is becoming the new norm for visual storytelling. It’s no surprise, given that video is a highly visual and effective medium for communicating with a brand’s audience. Going beyond static images, videos use sound and movement to create a compelling message, making it an integral part of any brand’s online marketing strategy. According to Databox , almost 60% of marketers said video ads tend to drive more engagement than images. To create online experiences that resonate with customers, every business should consider emerging video technologies that mirror the in-person experience, such as 3D and 360-degree videos that we highlighted in our last article. These immersive tools will build strong customer engagement that push the boundaries of the digital experience. However, the key to using these tools effectively is to first get back to the basics and understand all of the fundamental strategies that can improve a brand’s video visual sto

20201130 ML Brief

The post 20201130 ML Brief appeared first on Marketing Land . via Marketing Land

The outlook for CRM in a COVID and post-COVID world

CRMs have been around a long time now — in martech years at least. But they’ve had to withstand some challenges. For some brands and organizations, marketing automation is at the core of the martech stack; for others, a CDP is the single source of truth. This is the first part of our look at the state of CRM in 2020. “There has been a new demand to implement and enhance CRMs in the last six months,” said Tony Kavanaugh, CMO of CRM vendor Insightly. Insightly puts customer data for marketing, sales and project teams together on one unified platform. “We have been surprised that there are companies with 500 employees that still do not have a CRM implemented, while with our larger enterprise clients we have been identifying new opportunities and how to deliver even more quickly to fit their needs.” Part of the increase of speed of delivery is a more frequent update process, which Insightly now has every two weeks to meet the needs of a faster-moving business environment. Insightly also

How consumers can earn money from their data

“Our philosophy has always been that, in this multi-million dollar data market, the onus is unfairly on the consumer to try to find who has their data, to try to opt out — it’s just completely antiquated.” Neil Sweeney was summing up the imperative driving Killi, a web and mobile app which gives consumers the ability not only to control the distribution of at least some of their data, but also to profit from its use by brands. Sweeney is founder and CEO of Killi, which was originally incubated within the offline attribution company Freckle IoT, which he also founded. The irreversible privacy trend. The trend of protecting consumer data rights, given a big boost in Europe by GDPR, and now very much underway in the U.S. with CCPA, and now CPRA, is irreversible, Sweeney believes. “Consumer identity is the property of each individual consumer, so for an industry that has spent the last 20 years disintermediating the consumer from what is rightfully theirs, this is coming quickly to a cl