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How to Build a Marketing System of Record

Marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or strategic direction changes. With a Marketing System of Record, all work can be visible, trackable and actionable, allowing you to create end-to-end processes for any contingency. That way, when things change, your organization can change with it. Join our experts for this webinar as they demonstrate four key reasons a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value. Register today for “How to Build a Marketing System of Record,” presented by Workfront. The post How to Build a Marketing System of Record appeared first on Marketing Land . via Marketing Land

ON24 files for an IPO

ON24, the digital experience platform with a focus on webinars and other virtual events, has filed for an initial public offering on the back of strong growth, especially in Q2 and Q3 of 2020. It plans to be listed on the NYSE as “ONTF.” In an interview in September 2020, ON24 co-founder and President-CEO Sharat Sharan told us: ““It’s not rocket science to realize that customer engagement has basically moved online. We’re all looking forward to physical events coming back, but the trend towards more online customer engagement has been accelerated, and that is going to continue. I don’t think it’s a reversible trend.” ON24′ s business. The core of ON24’s proffer to customers is an ability to collect granular data on engagement during events like webinars, using polls, surveys and other features. In its prospectus for the offering , the company says: “We provide a leading, cloud-based digital experience platform that enables businesses to convert customer engagement into revenue thro

Is your marketing ops team ready to implement a new CDP?

As customer data platforms evolve, there are indications that more marketing organizations are adopting them. They can see that the CDP field is maturing, with major launches like those from SAP and Salesforce last October. Overall, according to one study, the global market for CDPs could climb from $2.4 billion in 2020, up to $10.3 billion in 2025 . Still, the disruption associated with implementing a CDP can lead to hesitation. A survey by the CDP Institute showed CDP deployment at 29% last year (these were members of the Institute, so the numbers are likely inflated), up from 19% in 2017. With an increasing number of options, and added machine learning and AI capabilities, there’s good reason to expect more organizations will be implementing a CDP solution. Here are some important considerations to help make the process of implementation seamless and profitable. Is now the right time? To remain competitive and efficient, a source of unified customer data is necessary. The same

Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier

Successful agile marketing teams have one very important thing in common — cross-functional team members that have the ability to take campaigns from strategy to execution. This allows them to stop waiting and start delivering at a much faster pace than traditional marketing teams. These successful teams have the right combination of people to deliver the work promised to customers and stakeholders, as well as having at least a portion of the team that can dip into one or two areas to help outside of their primary job function. I spend part of my week as a team member for a Scrum training company. There are three roles on this team — instructor, teaching assistant and producer. My role is normally the teaching assistant, but I have the ability to step in and teach or produce. Just last week, the producer experienced technical difficulties and I was able to jump in and take over that job. If we didn’t have the ability to flex in our roles, it would’ve been a bad experience for our cu

Meet BIMI: The brand-boosting email security marketers must have for 2021

Learn about the smartest way to deliver email communications. Entrust and Red Sift mobilize brands to improve their email security strategy and create a more consistent email experience for their recipients – it’s a win-win for both InfoSec and Marketing teams. Join our experts as they explain what marketing managers need to know to become BIMI ready. Yes, we said BIMI. It’s the new standard created just to get your trademarked logo displayed on emails. You’ll hear why BIMI is important to every organization that uses email and how to get one. Attendees will even take away a brand checklist for implementing BIMI successfully. Don’t miss this webinar! Register today for “Meet BIMI: The brand-boosting email security marketers must have for 2021,” presented by Red Sift and Entrust. The post Meet BIMI: The brand-boosting email security marketers must have for 2021 appeared first on Marketing Land . via Marketing Land

MarTech workshops = real experts, actionable tactics

Start the New Year with a tactic-rich deep dive into agile marketing, CDPs, customer experience, and more: Attend MarTech for free, online March 16-17 , and add a live expert-led workshop to your itinerary for just $149 ! These immersive, half-day workshops , taking place March 18 , dig into specific aspects of modern marketing, offer ample interactive learning opportunities, and deliver practical insights you can implement immediately. Check out the lineup: Select a workshop below to learn more: Agile Marketing Advantage with Andrea Fryrear The Right Way To Buy Marketing Technology with Tony Byrne Using CDP To Make The Most Of Your Customer Data with David Raab Creating Connected Experiences with Jeff Cram A Marketer’s Guide To Attribution Analysis with Christopher Penn Choose one for just $149, or mix and match to unlock 15% off your total registration. (Please note: Workshops run concurrently, so choose one to attend live and watch the rest on-demand!) This is y

Virtual events platform Hopin acquires Streamyard

Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as closely as possible, but online and all in one place.” Streamyard, Oregon-based and one year older than its purchaser, is a browser-based live streaming studio which can stream directly to Facebook, YouTube, LinkedIn, and other platforms. A platform for full-scale conferences. Unlike Zoom, for example, Hopin offers functionality suitable for conferences as well as for small group meetings, including ticketing and registration, break-out groups and meetings, and an expo area. Last month, Hopin acquired mobile event app Topi, originally developed for in-person events. All-in-one v. best-of-breed. Hopin aims to offe