Marketing Google

If you were to count the nubmer of words and characters in a Google Document, open the document, go to the Tools menu and choose Word Count. That’s a good option for counting words in a single document manually but what if you have a folder of files in Google Drive, say student assignments, and wish to know the words or characters per document.That’s where Google Apps Script can help.Go to Tools > Script Editor and paste the code to programmatically get the word count of any document in Google Document. You can either provide the document ID to the function or it will use the currently opened document.functiongetWordCount(fileId){constSEPARATOR=' ';const document = fileId ? DocumentApp.openById(fileId): DocumentApp.getActiveDocument();const text = document.getBody().getText();const words = text.replace(/\s+/g,SEPARATOR).split(SEPARATOR);const characters = words.join(''); Logger.log("Word Count: "+ words.length); Logger.log("Character Length: &…

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives drove actual offline sales.Offline measurement needed for 360-degree view of a campaign. The partnership between Pinterest and IRI isn’t new. Indeed, it’s becoming more common for sophisticated marketers to enlist some form of offline tracking, but it’s a tactic that’s still underutilized.Digital advertising is responsible for influencing trillions of dollars in offline transactions. But that impact isn’t captured by traditional digital analytics, which means businesses that sell products or services offline have only a fragmentary view of their customers and shopping behaviors. It’s one of the reasons Google implemented offline conversion tracking …

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content streamInstagram tests DMs on the web.Instagram is finally testing the ability to direct message users on its desktop version. As of yesterday, Instagram began testing the feature on a small percentage of the platform’s global users, who are now able to access their DMs from Instagram’s website. The new feature could be a major win for businesses and influencers who already use Instagram’s desktop version during the workday, and will help round out the app’s experience across devices. While the feature is only a test for now, the company said it will provide more details on a potential wider rollout in the future.Pinterest eclipses Snapchat in users. In 2019, Pinterest s…

Yes, I realize that this is provocative and have donned my battle armor in preparation for your retort.According to our own definition, martech is the blending of marketing and technology. Pretty straightforward assuming we’re talking about marketing in the traditional sense.In school, we were all taught about the sales funnel. It’s a very linear experience that basically boils down to four basic phases: Awareness -> Interest -> Desire -> Action. And if we’re thinking traditional marketing here, our shiny martech tools would likely cover the awareness, interest and desire phases of that model while we leave action to those weird salespeople down the hall.But we all know that this model is no longer relevant. With the advent of digital, our consumers now have a powerful voice. Disappoint one of them during the customer journey and they very well may leverage that voice to express their displeasure to the world, ultimately hampering future sales efforts.In fact, 56% of people a…

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well. A large part of SEO efforts is about monitoring what actually works for other people in your particular niche. So you need to keep an eye on the people that rank higher than you. Then, using specialized tools you’ll be able to reverse engineer the strategies they used. From then on, you’ll be able to implement those same things in your own campaigns.What do we talk about when it’s about competition research?Doing SEO competition research means analyzing your competitors’ SEO efforts in order to augment your own. So how to actually research your competition? Generally, it all boils down to the following steps:Picking the right competit…

The post ML 20200117 appeared first on Marketing Land.

via Marketing Land

The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert says we will likely avoid in 2020), most marketers are optimistic: in fact, 61% of CMOs expect marketing budgets will increase in the coming year.If CMOs’ predictions prove true, marketers will have more flexibility with their strategies with the added responsibility of justifying their expanding budgets. As a marketer, the same holds true in that you’ll need to remain nimble and forward-thinking to ensure you make the most of your budget and make the biggest impact on your organization.In addition to growing budgets, the new decade is likely to bring a mix of new technologies and trends that will reshape the way you approach marketing. And while some trends will fade, other developments — like emerging regulations, voice commerce and more — are here for the long run.With that in mind, here’s how you can best contribute to a competitive customer experience in the n…