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Microsoft’s Edge announced on Twitter Friday that an implementation of Safari’s Intelligent Tracking Prevention (ITP) is now shipping in its staging (Canary) nightly build for minor tweaks before going into production. The latest version of Edge will include Safari’s Storage Access API which enables third-party widgets on your site to function properly.With Safari’s most recent update to ITP, website API calls to hasStorageAccess() respond conditionally with a boolean value of “false” in third party contexts by default or “true” when there are explicit first-party user interaction permission settings to allow first party access to cookies and local storage data access in third party contexts.Why we care. The most likely scenario for these calls is where an embedded third-party widget, like YouTube or Facebook, should be able to provide authenticated video players and comment dialogs by accessing cookies and local device storage through APIs. Without access, these embeds will not be ab…

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter.Click here to subscribeand get more news like this delivered to your inbox every morning.Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformationFacebook’s “Pronunciations” program aimed at speech recognition tech. In an attempt to improve its speech recognition technology, Facebook is recruiting users to be part of its “Pronunciation” program connected to the company’s Viewpoints market research app. Facebook is asking qualifying participants to record the phrase “Hey Portal” followed by the name of a friend from their friends list. Users who qualify to be part of the program will earn up to $5 for voice recordings, reports The Verge. The $5 payment is earned via points collected within the Viewpoints app, and the program is open to U.S. users over the age of 18 who have, at least, 75 connection…

Wipro Digital, the digital business unit of the global IT company Wipro Limited, has acquired Rational Interactive, a full-service digital customer experience company.Rational Interactive will continue to grow and service its clients as it integrates with Wipro, according to the announcement, and there are no plans to reduce Rational’s staff.Why we careCMOs and marketing leads across industries are being charged with customer journey initiatives, with marketing organizations taking more ownership over the total customer experience. Digital service firms like Wipro are looking to build out their customer experience capabilities to be better equipped when helping CMOs address CX challenges and digital transformation initiatives.“This acquisition comes at a time when companies increasingly compete solely on CX, and the market for CX spending is growing exponentially,” said Wipro President Rajan Kohli, pointing out that it’s not only about client needs, but also a way for digital service …

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network.VPN is prevalent nowadays, but not for the reasons it was originally invented for. Initially, VPNs were set up to link different business networks together safely over the internet or allow people to access their business networks from home or any remote place.Today, the virtual private network has been used for a variety of purposes, ranging from hiding/changing IP addresses, accessing blocked websites, encrypting data, and more. In this article, we will learn about how a VPN works and how you can use it for SEO purposes. However, before that, let’s have a quick look at the VPN market growth over the years.VPN global market and usersAccording to stats by Statista, 26% of global internet users …

Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In particular, millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized and timely treatment.According to recent internal research, which found that more than half of millennials are willing to have their facial details and fingerprints on file with retailers if it means: a more convenient experience (55 percent), customized products and services (55 percent), or real-time promotions (52 percent).The openness to sharing such sensitive information speaks volumes about the desirability of personalization, but it is not to be taken for granted.Brands must deeply understand how their actions can build – or destroy – trust among their customers. Like any interpersonal rela…

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SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals.“You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager Madeline Fitzgerald said in sharing tips for lowering CPAs across Facebook at SMX West Thursday.Deconstructing Facebook CPCsAudience size: bigger is usually better. CPCs on Facebook are affected by audience size, account structure, and click-through rates (CTR). The narrower and smaller your target audience, the more competitive your bid will need to be, Fitzgerald explained. The competition in the auction will ultimately impact the CPC outcome.“If you’re noticing that your CPCs are really high, one of the first things you should do is check your audience sizes. If you’re seeing that [it’s] gett…