Skip to main content
Instapage

How Augmented Reality’s Cutting Edge Technology Is Helping E-Retailers

Amongst all technology tools businesses use to grow themselves and provide value to the end-user, Augmented Reality is slowly catching up with its peer technologies. In industries as diverse as auto and apparel retailers, AR has boosted the way customers experience products.


Augmented Reality is defined as a live, direct or indirect, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. In layman terms, AR allows for a digitally enhanced view of the real world. And some of the most loyal users are E-Retailers!


The main concept of Augmented Reality is to superimpose graphics, audio or any other sense enhancements in a real-time manner. The technology incorporates three components which include head-mounted display, tracking system and mobile computing power into one unit.


How E-Retailers are using Augmented Reality


Hyderabad-based startup Imaginate has created virtual trial rooms that buyers can use beginning December. The company said it has access to about 15 ecommerce stores globally, including Flipkart, and expects to generate sales of $50,000 USD in fiscal 2014. Binny Bansal, cofounder and COO of Flipkart had said, “We are looking at multiple things and this (augmented reality) is one of them.”


virtual fitting rooms | How Augmented Realitys Cutting Edge Technology Is Helping E Retailers


If you remember, Fitiquette, another startup which was had created a virtual fitting room platform, was acquired by Lifestyle online store Myntra.


Other sectors actively using this technology are the automotive and media sector.


Adstuck Consulting, a four-year-old startup in Delhi designed an app for Maruti Suzuki to promote its Alto 800 model last year.


This allowed a user to sift through videos, book a test drive and talk about the model on social media. “We ran a month-long campaign and the returns were better than any other medium or mode,” said Abhishek Pandey, media manager at Maruti. And its not just the hype, there is money too. Adstuck Consulting earned revenue of 10 crore in fiscal 2013.


Media behemoth Times of India’s Times Mobile an augmented reality app Alive which has been used by nearly 100 brands in the past 10 months, including Knorr, Nestle, Mirinda, Philips and LG. Ajay Vaishnavi, director of Times Mobile, said, “The end result of all this, is providing brands a new exotic way of interacting with their users and give them great mobile marketing experience through their smartphones. Alive (app) has been growing month on month not just in terms of downloads and scans but also in number of advertisers.”


alive app | How Augmented Realitys Cutting Edge Technology Is Helping E Retailers


The best use of this technology is waiting to happen in the sector which is any country’s backbone – the educational sector. Hi-Tech Institute of Engineering & Technology based in Ghaziabad is also in talks with Adstuck to bring the same technology to schools. Viewing the lab equipments around you and seeing the way it functions, any student who has an aversion to studies would be left mesmerized by the way it is shown!


With the way technology is growing by leaps and bounds, the customer is surely getting pampered to no end, right?






from Trakin' the india business buzz

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…