Skip to main content
Instapage

Marketing Day: October 30, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


From Marketing Land:



  • Facebook Q3 2013: $2.02 Billion, Mobile Generating Half Of Ad Revenue

    This afternoon Facebook announced Q3 2013 earnings. Revenue was nearly $2.02 billion, up 60 percent year over year (YoY). Both revenues and earnings beat financial analysts’ consensus estimates. Growth was strong virtually across the board. Facebook’s stock is up now in after-hours trading. Advertising revenue was $1.80 billion for the quarter. That represented a 66 […]



  • Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter

    A new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That number jumps to 72 percent of consumers expecting a response if the tweet is a complaint about the brand or its products. Lithium commissioned Millyard Brown Digital to conduct the […]



  • Infographic: What Holiday Shoppers Want From Retailers In 2013

    The first holiday shopping ads have already hit TV. Once again, the season seems to be starting earlier than ever. But for online retailers, you can never prepare early enough. Are you ready? Here’s a preview of what holiday shoppers are looking for this year. The folks at shopping search engine Pricegrabber have compiled the results of […]



  • Pinterest To Start Adding “Related Pins” To Feeds Based On Previously Liked & Saved Pins

    Pinterest announced yesterday it will be launching a new “related Pins” feature that adds recommended Pins in a user’s home feed. According to the announcement, Pinterest will make selections for recommended pins based on Pins a user has liked or saved in the past: So if you’ve been collecting recipes for your big holiday feast, […]



  • Responsive Email: Avoid Defections By Improving Mobile Experiences

    As many articles have noted, mobile email opens are on the rise; some predict that mobile opens will surpass desktop opens by the end of this year. The rise of the mobile market has been relatively quick, and not all marketers have grasped how this market affects them. One study reports 40% of consumers leave […]



  • What Happens After The Conversion

    Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion probably doesn’t make them a customer. Should you rush to have a sales person call them to schedule a demo? What do you really know about this person, and should you spend […]



  • Photos: The New Google Glass Looks Just Like The Current Google Glass

    No doubt in response to a barrage of emails from me, and probably countless other media outlets, Google has posted a pair of photos of the new Google Glass. And, as Google promised, it looks just like the existing Google Glass. What’s new is that mono ear bud that you can see in both photos. […]



  • LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million

    LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, “increased […]




Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:



Online Marketing News From Around The Web:


Affiliate Marketing



Analytics



Business Issues



Content Marketing



Conversion Optimization



Copywriting, Design & Usability



Display & Contextual Advertising



Domaining



E-Commerce



General Internet Marketing



Internet Marketing Industry



Mobile/Local Marketing



Reputation Management



Social Media



Video







via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…