Skip to main content
Instapage

Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

Pew Research Center logo_September2013A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today.


The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types of video content viewed and created, to the sites where videos are posted and the frequency videos are watched on cell phones.


The study discovered that the number of people viewing online videos has also increased, with 78 percent of survey respondents saying they have watched or downloaded an online video, up from 69 percent in 2009.


OnlineAdultsUnder50WatchingVideo_Pew_Oct2013


According to the survey, 27 percent of the survey respondents have uploaded a video so others could watch it, while 18 percent of the respondents have posted videos they created. Only 5 percent of the survey participants said they regretted posting a video.


OnlineAdultsUnder50PostingVideo_Pew_Oct2013


The younger a survey participant was, the more likely they were to post and share videos online, with 41 percent of 18 to 29 year old Internet users sharing and posting videos online compared to 36 percent of 30 to 49 year olds and 18 percent of Internet users over the age of 50.


The survey claims that sites like YouTube and Vimeo are driving the upward swing in online video activity, with the number of adults using video-sharing sites growing from 33 percent to 72 percent since 2006.


VideoSharingSiteUsage_Pew_Oct2013


The survey also found, “Much of the online video culture revolves around social networking sites,” with 58 percent of online video consumers watching videos on sites like Facebook, and 71 percent of survey participants posting videos on the same social networking sites.


VideoContentonSocialSites_Pew_Oct2013


When it comes to the type of video content being viewed, most Internet users are watching comedy, how-to, educational and music videos, with 58 percent of survey participants watching comedy and humor videos and 56 percent watching how-to videos. (Pew Research Center noted that this survey was the first time the ‘how-to’ video genre was included.)


TypesofVideoContentWatched_Pew_Oct2013


The survey broke-down the types of video content viewed by age demographics, finding 18 to 29 year old survey participants more likely to watch comedy and music videos compared to other age groups.


TypesofVideoContentbyAge_Pew_Oct2013


The survey asked participants who post videos what type of content they are most likely to share, revealing 58 percent tend to share content that includes friends and family doing everyday things; only 23 percent posted intentionally staged, scripted or choreographed videos.


TypesofVideoContentCreated_Pew_Oct2013


When evaluating how often survey respondents used mobile phones to watch and create video content, findings showed that 41 percent used cell phones to watch video content, 40 percent used cell phones to record video, and 20 percent used their cell phones to post video content.


The survey found participants age 18 to 29 years, college-educated, or from the highest household income bracket were more likely to watch, record and post video content on their phones.


VideoActivityonPhones_Pew_Oct2013






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…