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Marketing Day: November 26, 2013

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.


From Marketing Land:



  • Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chromebooks

    “Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the stars from Pawn Stars to attack Chromebooks as not “real laptops” and part of Google’s overall plan to “Scroogle” people. I’m struggling to understand how the geniuses behind the Scroogled campaign thought […]



  • Google Updates YouTube Comments To Address Spam Issues, But Stays Silent On Google+ Integration Backlash

    Yesterday on the YouTube Creator Blog, Google announced updates to “Combat the increase in spammy comments” on YouTube. According to the blog post, Google has updated its system to include, “Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed.” The updates are in response to what the […]



  • Beastie Boys Fight For Their Right – But Maybe The GoldieBlox “Girls” Parody Video Is Legal?

    Last week, toy company GoldieBlox released its “Goldieblox, Rube Goldberg & Beastie Boys Princess Machine” YouTube video, an ad set to the music of the Beastie’s Boys song Girls with reworked lyrics. The video’s positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views. The only problem is […]



  • EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content

    Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google’s expanded “Shared Endorsements” ad program. The “Privacy Surgeon,” as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that […]



  • Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

    In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products. In a significant move (curiously made without fanfare) Google has now rolled out CPM […]



  • Microsoft Surface 2 Growth Outpaces Kindle, Nexus Tablets

    Ad network Chitika has released data showing that Microsoft Surface 2 driven web traffic has grown at a faster rate (on a percentage basis) than tablets from Amazon and Google. However it’s growing from a very small base. Microsoft’s initial Surface and Surface Pro tablets were largely failures. Surface 2 (the successor to RT) has […]



  • Google Inviting All Developers To Buy Google Glass

    Engadget reports Google has begun developers who have signed up to play with the GDK, Glass Developer Kit, to buy Glass. Google opened the Mirror API, the ways most developers can build Glassware for Google Glass, to all developers over the weekend. Those developers who signed up to develop on the Mirror API received emails […]



  • Despite Soaring Digital Video Ad Spend, Advertisers Lack Measurement Tools [Study]

    Digital video advertising is expected grow 41 percent to top $4 billion this year, according to eMarketer. That’s double what advertisers spent on digital video ads just two years ago, and spend is projected to more than double again by 2017, topping $9 billion. However, according to a new report by BrandAds, measurement tools for […]



  • Real Time Marketing: How Brands Can Prepare And Succeed

    Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time is gaining traction for all kinds of reasons. A recent study by GolinHarris demonstrates real-time can raise literally all desirable marketing metrics. Eighty-three percent of […]



  • Leveraging Memes For Your Own Viral Marketing

    Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last bit of an email chain letter that […]



  • A Picture Worth 10,000 Shares: 5 Questions With Infographic World Founder Justin Beegel

    After completing a web design project for one of his MBA courses, Justin Beegel discovered he had a real passion for creating and sharing online content. While working full-time as a social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the evening hours. “Every night, […]



  • Survey: 91 Percent Of Parents To Use Smartphones Black Friday Weekend

    As the first winter snow blankets parts of the East Coast and Midwest, a blizzard of new Black Friday/Cyber Monday PR-driven survey data, predictions and “infographics” are hitting the wires and inboxes. Each of the involved studies offers slightly different figures and estimates of what will happen. Among those addressing mobile usage there’s a consensus: […]




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via Marketing Land

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