Skip to main content
Instapage

Study: 50 Percent Of Insurance Seekers Start On Mobile Devices

Mobile path 2 purchase The latest data release from its “Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have produced an infographic containing findings about the use of mobile devices in insurance shopping.


The 2013 Mobile Path-to-Purchase study was based on online survey data (n=2,000) and behavioral observation from “Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users.” The broader study looked at mobile activities and purchase behavior in a range of vertical markets.


The insurance markets covered in this data release were health, auto and homeowners insurance (US only). On average insurance purchase decisions were made after at least a month of consumer research involving multiple devices. The study found that ultimately 40 percent of conversions happened over the phone (“offline”). The rest happened in local insurance agent offices, on tablets or PCs.


Tablets were very heavily used in the insurance research process — largely in the home as PC substitutes or supplements.


Very few insurance-related conversions happened as e-commerce transactions on smartphones. Yet smartphones were a critical element in the consumer research process.


According to the study 40 percent of insurance research time was spent on mobile devices (smartphones, tablets) and 25 percent of study participants used mobile devices exclusively in their research. Half of insurance buyers began their research on mobile devices as well.


Each of the verticals studied in the Mobile Path to Purchase research show slightly different usage patterns and nuances. The insurance vertical perhaps more than some of the others is a multiscreen story. That’s partly because it’s such a high-consideration and research-intensive category.


While calls, local office visits and the PC were all involved in insurance purchase decisions and conversions, marketers neglecting mobile (organic and ads) are potentially missing out on leads and opportunities to reinforce their brands and messaging with mobile and mobile-first users.


You can download the broader mobile path to purchase report here (registration required).






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…