Skip to main content

71 Percent of All Internet Users Check into Facebook on a Regular Basis

73% of online adults now use social networking sites.

That’s almost three-quarters of the people roaming the internet at all hours of the day and night. That’s impressive. . . and important. But you already knew that. Sure we all complain that Facebook is hiding our posts and Tweets don’t get the RT’s they used to and Pinterest is great if you sell home goods but. . .

Forget the but. Social media usage is on the rise and marketers will have to find a way to stay visible. Let’s look at some of the data from the Pew Internet and American Life Project: Social Media Update 2013.

Pew Social Media Usage Dark blue beams are last year. Light grey is this year. Even with all the grumbling we hear about Facebook, usage slid up from 67% to 71%.


What’s really amazing is the increase in the number of seniors. 45% of those 65 and older are checking Facebook on a regular basis. That’s up from 35% last year.

The 18-29′s have a lock on Facebook but their numbers aren’t increasing. Facebook has 84% of that population and holding steady.

Measuring as a percent of all only adults, there are more women than men on Facebook. Most live in an urban area, have some college education and make between 0 and $49,999 a year.


Of all the social media sites, Facebook is still the most engaging. 63% of users say they check the site daily. Even better for marketers, 40% log on multiple times a day. Only 14% say they pop in less than once a week.

Those are great numbers for Facebook but not so much for marketers. The majority of users only look at their feed once, which means you have an extremely limited window to get your post in front of them. That’s assuming that you even make it to their main newsfeed. The logical solution would be to post something new every half hour so you have a better chance of landing above the newsfeed fold but in reality, that level of posting would probably drive customers away, not real them in.

Really, the only way to make sure people see your posts is to become a Facebook destination. For example, my favorite grocery store is now posting excellent digital coupons on a regular basis. I rarely see their posts in my feed but I make it a point to visit their page so I don’t miss out.

Coupons and giveaways aren’t the only way to reel customers in. Any helpful or entertaining content will work. It just had to be regular and memorable. Easy, right? ;)

The most telling Facebook fact in this whole report is that it is the social media network of choice. Among people who only use one service, 84% are on Facebook.

There’s no escaping it. We all still have to use Facebook to promote our businesses. We just have to get more creative with the “how.”

Tomorrow, we’ll look at the other social networks in this study, so ya’ll come back now ya hear.

via Marketing Pilgrim - Internet News and Opinion


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…