Skip to main content
Instapage

Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Biggest Day Of The Year

email-marketing-featuredEmail marketing firm Movable Ink has released new data around this year’s Black Friday and Cyber Monday email consumption, revealing 38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates.


According to a post on the company’s blog, “With competition for consumers’ attention – and wallets – fiercer than ever, brands started their holiday email marketing programs early.” Movable Ink said the total volume of emails it sent between Black Friday and Cyber Monday was up “a whopping” 3,085 percent year-over-year.


In addition to email open rates, Movable Ink’s data showed 59.9 percent of marketing emails sent on Thanksgiving Day were opened on smartphones (presumably by consumers avoiding awkward family conversation and recovering from food comas).


At 57.5 percent, Black Friday followed Thanksgiving as the second biggest day for smartphone email open rates. The average marketing email open rate on smartphones for Q3 was 45.5 percent, says Movable Ink.


On the record as the biggest online shopping day ever, Movable Ink says Cyber Monday’s marketing email open rates stood at 40.1 percent for desktops and a 45.5 percent for smartphones. For tablets, the data showed iPad and Android devices accounted for 19.3 percent of Saturday’s email open rates and 18.7 percent of Sunday’s email open rates.


Black Friday is now officially the biggest day of the year for email marketers,” said Movable Ink CEO Vivek Sharma, “The surge in mobile opens should also make marketers take notice – without mobile optimization in place, a lot of money could have been left on the table.”


Movable Ink Black Friday Cyber Monday infographic






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…