Skip to main content

Posts

Showing posts from October 10, 2013
Instapage

Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now

SMX Social Media MarketingSuper Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11.Register now.
Attend for:

Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media
Invaluable connections: Meet others like you and the expert speakers pre-show and in-person while you’re enjoying the networking events
Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms

Join us for SMX Social Media Marketing, November 20-21 in Las Vegas. See what past attendees have said.
Attend SMX Social Media Marketing for the insight and tactics you need to solve your challenges and take your social media efforts to the next level. Check out the agenda, including a dynamic keynote from Peter Stringer, responsible for the Boston Celtics social media communities and efforts.
Programmed by the editors of Marketing Land, you can expect only the most relevant content and qualified spe…

Major Facebook Insights Upgrade Gives All Page Owners More Powerful Feature Sets

A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and use simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel.
Here’s a look at each of the new 6 categories in Insights. and some of the information that can be derived from each:
Overview

This section gives admins a quick look at data from the last seven days. This includes:

likes
post reach
engagement
stats on the 5 most recent posts

Users do have the options to view all posts directly from the overview tab.
Likes
This tab is fairly straightforward – it is a detailed section reporting on everything o do with likes.total page likes, new likes, where page likes came from

Data points included in this section include:

total page likes
new likes (new likes – unlikes)
where page likes came from

The charts can also be segmented by unlikes, organic likes, paid li…

Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today.
The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types of video content viewed and created, to the sites where videos are posted and the frequency videos are watched on cell phones.
The study discovered that the number of people viewing online videos has also increased, with 78 percent of survey respondents saying they have watched or downloaded an online video, up from 69 percent in 2009.

According to the survey, 27 percent of the survey respondents have uploaded a video so others could watch it, while 18 percent of the respondents have posted videos they created. Only 5 percent of the survey participants said they regretted posting…

Microsoft Wins 13 Bing-Related Domains From Squatter

In a decision announced last week, Microsoft won 13 domains from a cybersquatter based in Taiwan.
It was a quick case. Microsoft submitted its complaint on September 24th, asking the National Arbitration Forum (NAF) to transfer ownership of the domains from the registrant, Chiou Ji-an. The domains listed in the complaint all include the name of Microsoft’s search engine, Bing:
bing119.com

bing1314.com

bing168.com

bing911.com

bingaudio.com

bingbaidu.com

bingbio.com

bingbrazil.com

bingegypt.com

bingface.com

bingfrance.com

bingspain.com

bingvision.com
The defendant told the NAF arbitrator that “bing” means “soldier” in Chinese and that he planned to develop websites about army soldiers. But none were actually developed as such, despite having all been registered between 2009 and 2011. Some of the domains are parked and listed for sale, and others redirect to a website offering a “revolutionary new way to earn money from your social networks!” (Suuuuuuuuure.)
The NAF wasn’t swayed by the army soldier def…

Miss The SMX East Conference Last Week? Check Out The 10 Most Popular Presentations Now

By all accounts, last week’s SMX East Conference in New York City was a huge hit, with rave reviews from attendees and presenters alike.
With a keynote session that included Twitter’s Richard Alfonsi sitting down for a one-on-one with Marketing Land’s Danny Sullivan, this year’s SMX East Conference saw more than 100 presentations spread out over the course of three days.
For anyone who missed the conference or attendees who would like to revisit any of the conference sessions, you can find a complete list of the presentations on the SMX East 2013 Slide Share page. To make it easy for you, we’ve listed the top ten most popular presentations here, along with a presentation titled “10 Rock Your World SMX East Takeaways” to recap the conference highlights.
Top 10 Most Popular SMX East 2013 Presentations
1.) Think You Know Great Content? by Eric Enge

2.) Three Penguin Proof Link AND Business Building Strategies by Thom Disch

3.) Do Enhanced Campaigns Really Work? by Larry Kim

4.) Using Influencer…

Marketing Day: October 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Facebook Announces Preferred Marketing Developers Innovation Competition Winners

Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, “Help businesses realize their goals through Facebook.” The most recent PMDs competition theme was “From Conversation to Conversion” and focused on […]

Pinterest “Promoted Pin” Ads Debut Today

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago. The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below. Promoted Pins can be seen on both the […]

Email-Like Ads Go …

Facebook Announces Preferred Marketing Developers Innovation Competition Winners

Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition.
According to the announcement, the competition is held twice a year to highlight developers that have built tools to, “Help businesses realize their goals through Facebook.”
The most recent PMDs competition theme was “From Conversation to Conversion” and focused on direct response marketing solutions. According to Facebook, the following six winners were selected from more than 60 entries.
Facebook PMDs Innovation Competition Winners

Optimal (Grand Jury Prize): “Optimal’s Open Signals lets advertisers link data APIs and feeds to their Facebook advertising campaigns: in-store inventory levels, store traffic, weather conditions, coupon redemptions; even syncing to when their TV ads are running.”
BLiNQ Media: “BLiNQ Media’s Local LiFT solution bridges the gap between personalized Facebook content and local commerce to create a scalable solution that targets consumers with highly …

Pinterest “Promoted Pin” Ads Debut Today

Promoted Pins, the first true ad product on Pinterest, started rolling out today. The company announced it had begun testing Promoted Pins three weeks ago.
The ads are distinguished from organic pins by a subtle “Promoted Pin” tag and information icon, as shown in the screenshot below.
Promoted Pins can be seen on both the web and Pinterest’s mobile apps in search results and category feeds. Ads are served based on contextual relevancy. For example, a search for “Camping” could produce the Promoted Pin for a camping lantern shown above.
For now, the company is wading cautiously into advertising and rolling out Promoted Pins with a select number of businesses. Pinterest is soliciting user feedback and will also be monitoring advertiser success closely before proceeding with a broader roll-out.




via Marketing Land