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Showing posts from October 12, 2013
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Marketing Day: October 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

FAQ: All About Google’s New “Shared Endorsement” Ads

On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on, rate or have reviewed through the Google+ social network can be used. Here’s the rundown on how it works and how it differs from what Google already does. Doesn’t Google already use […]

But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands

Research firm APCO Insight’s study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone’s heart, with The Walt Disney Company winning the No. 1 spot. Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world’s largest corporate brands, surveying 70,000 […]

Yelp, Happy With iO…

But Do You Love Me? Study Measures Consumer Emotional Attachment To Rank Top 100 Brands

Research firm APCO Insight’s study ranking the Top 100 Most Loved Companies discovered people are emotionally attached to tech companies, but Mickey Mouse steals everyone’s heart, with The Walt Disney Company winning the No. 1 spot.
Using its proprietary Emotional Linking model, APCO evaluated more than 600 of the world’s largest corporate brands, surveying 70,000 consumers in 15 markets worldwide. The study measured consumer attachment to brands based on the following eight emotions: understanding, approachability, relevance, admiration, curiosity, identification, empowerment and pride.
The study found tech brands outperformed other industries across all emotions, with Yahoo and Google following Disney for the No. 2 and No. 3 spots. Interestingly, Yahoo trumped Google on APCO’s list, while Apple showed up in the No. 9 spot, barely making the top 10.
According to the announcement, the “Relevance” factor, an emotion where tech companies regularly scored high, “Equates to people thinking a…