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Showing posts from October 19, 2013
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Google’s DoubleClick To Offer FBX Ad Inventory In Coming Months

DoubleClick, Google’s online advertising solutions company, announced today it will be extending its advertising services to include ads on FBX, Facebook’s real-time bidding exchange.
According to the announcement, DoubleClick clients will be able to buy ad inventory on FBX via the DoubleClick Bid Manager, “in a few months.”
DoubleClick claims access to dozens of private and public exchanges in more than 75 countries, and says it continues to experience double-digit quarter-over-quarter growth in spend, with Q3 2013 representing its biggest quarter ever.




via Marketing Land

Marketing Day: October 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Report: Only 45% Of Top 100 Internet Retailers Employ Tag Management Systems

Lima Consulting Group and tag auditing firm ObservePoint audited Internet Retailer’s top 100 companies of 2012 to examine how retailers are deploying tag management systems and determine connections between site load times and site overhead. According to the report, only 45 percent of the sites employed a tag management system. To conduct the audit, nearly […]

Google Shares Crack $1,000 Barrier

A lot of people with Google stock are probably feeling wealthier this morning. The stock has just broken the long-anticipated $1,000 threshold. This is based on some very bullish reports by investment analysts and Google’s nearly $15 billion quarter, announced yesterday. The question now is whether GOOG can go much higher or whether this is […]

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