Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Google honors the Cuban-American entertainer who became known as the "Salsa Queen" amongst adoring fans. During her reign, Celia Cruz garnered several Grammy Awards and gold records, performing well into her 70s.
Agencies: Deloitte, one of the biggest consulting companies in the world, purchased another ad agency, solidifying its intent on invading into the marketing services space, a foray that the consulting industry has tried periodically over the past 20 years, with rather limited success. Early efforts were stymied by attempts to complete against ad agencies with for [...]
Still in beta, Marin is offering "PositionLock" technology to certain customers, and promises up to 95 percent accuracy in locking down a position in the paid search results for a given keyword. The new feature is one in a series of investments for the br
Taking pictures of products in stores turns out to be the most popular thing that Western Europeans do with their smartphones during shopping according to new data from comScore. The reason for this is fairly clear: people are sending pictures to friends and family for purchase advice. In the same vein, Europeans also call or text friends and family about products as well.
US audiences do much the same thing with their smartphones in stores, although the order of their activities is somewhat different:
Search for coupons or offers Price comparisons Make and use shopping lists Seek/look at product reviews and related information Send pictures to friends/family re their opinions Search for nearby stores offering same product Ask product-related questions or post pictures on social networks Buy the product through the phone
Source: Opus Research n=1,050 US smartphone owners (September 2013) Different surveys often will show slightly different results in terms of the order of activities. But the top …
Russian search engine Yandex announced today a new mobile app analytics tool, Yandex Metrica for Apps. According to the announcement, the analytics solution is a free tool available to mobile developers worldwide, allowing them to create personalized app-audience profiles and usage reports. Russia’s largest search engine confirmed its new mobile app analytics solution was built to work on Android, iOS and Windows Phone platforms. With 25 different apps “enjoyed by millions” on various mobile devices, Yandex says: The main reason why we made an app stats tool from scratch, instead of using any of those currently available on market, is that we wanted a reliable, as well as quick and easy, way to learn about the audience and usage of each of the 25 apps that we’ve made so far. None of the analytics solutions could offer us the answer to our questions about our apps stats in real-time. Yandex claims its analytics tool allows developers to build reports based on a number of parameters, inclu…
Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps.
We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give it a try. No easy feat, for sure. But then the rest of the company hears about it. Eyebrows rise. Arms cross. People get worried and — BAM — bye, bye big idea. It happens all too often, particularly for those marketers trying to shake things up. The bigger the wave you hope to make, the more critical it is that you fine-tune your skills for creating buy-in cross-company. But, it’s hard. For years, I’ve struggled with this. How do I get the lead of that team on board? How do I sell the vision? How do I get the resources to see it come to fruition? Tough stuff, for sure. But there are things you can be doing. There are ways to seed buy-in early and get other teams on board with marketing before you even need their sup…
Want to glean actionable insights to plan your optimizations, hone your strategy, and create a more impactful video content approach that better engages with your target audiences? Here are the top five YouTube metrics you'll want to understand.
Twitter marketing. Facebook marketing. Regular old marketing. Content marketing. The list of types of marketing that is prescribed to every marketing professional as if everyone knows everything all this intuitively continue to grow day in and day out. Not to be left out, Instagram is staking its claim to the advertiser world that it should be part of their overall plan. Why you ask? Well, there are some rather large numbers associated with the service. Couple that with the fact that it’s owed by Facebook and the marketing mind begins to spin at high speed. Take a look at this infographic from InstaZebra and see if Instagram has enough statistical ooooomph to get your attention.
eMarketer has put together a thorough examination of the state of mobile commerce. Of all the data that is shared in this report (free but you have to fill out a form) what I found quite interesting was the way that the affluent use mobile in tie lives. The chart below shows how they use both smartphones and tablets in the mobile commerce sense.
What comes to mind in this data set is wondering just how mobile tablets and their users really are. Most of the activities that are shown to be tablet centric are those that require less mobility. That said, are people TRULY using their tablets as true mobile devices or are they simply using the tablet as a replacement for their laptop when they are feeling a little less than mobile? In the end as tablets get smaller and smartphones get larger, maybe the phablet will be even more commonplace? What do you think?