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Showing posts from October 22, 2013
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Growing App Installs Without App Store Optimization (ASO)

As many of my friends and colleagues have noticed lately, marketing mobile applications has really piqued my interested over the last six months or so and I’ve been doing a lot of work in the mobile space. I, along with many marketers believe that mobile is the future. I mean, I use my iPhone and iPad for everything. Looking up movie times, restaurants to eat at, finding store hours & phone numbers, purchasing just about everything I currently own and the list can go on and on. I’d say in most cases, it really isn’t much different for mobile applications.
I’ve noticed that over the last year or so, I’ve been doing most of my research on apps to download to my devices via the search engines versus the Apple App Store. There are several reasons for this, some of which I’ll get into in the meat of this post. Unfortunately, I see this trend growing (see two images below) and if you’re only relying on the app stores to generate new installs, you’re missing out on potential revenue, prob…

Google Maps Engine Pro Offers Data Visualization for Business

Google has a lot of data and it can be a cumbersome process to make sense of it. Businesses have their own data sets that may not be as large but are critical to understand so business decisions can be made to help move their business forward.
The new Google Maps Engine Pro takes data and puts it into a form that helps it do something really cool: makes sense.

Today we’re announcing a new professional mapping tool, Google Maps Engine Pro, which lets businesses visualize their data on a map. By importing data like addresses, names, office locations and sales leads from various file formats onto a map, businesses can edit, analyze and share their information in a simple format. Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organize information, and plan operations using Google Maps.

Here is a video that shows a little of what this service can d for business.


Oh but there’s more!

Today, in additio…

AdSense in Trouble? Say it Isn’t So!

My son just discovered the joy of AdSense. He’s been producing almost daily science hangouts in Google which then slide over to YouTube. I encouraged him to monetize, he did and he made his first 20 cents this week. He was sure it was a mistake. This is too easy. “You mean, people are clicking ads and I’m getting paid?”
I love seeing that light-bulb moment.
I don’t make a living off of AdSense but it pays for my fun sites and who doesn’t like making money from their efforts. I won’t collapse if it went away, but I’d be unhappy. So I got a little nervous when I read a post on ZDNet called “What’s the future for Google’s plunging $12.7bn AdSense business?”
I thought the author was being overly dramatic with his insinuation that AdSense could fold but then I saw the numbers and now I’m not so sure.
According to Google’s recently release Quarter 3 2013 Earnings Statement, AdSense revenue has been steadily declining since the beginning of the year. In contrast, AdWords grew 22% over last year.

Yahoo #1 For Second Straight Month — comScore

Yahoo was named the top US internet site in July by comScore, for the first time since May 2011. That caused a minor sensation and couldn’t fully be explained by comScore or others. Well, it happened again in August.
Yahoo is the top US internet site in terms of consumer reach and traffic for the second straight month. Tumblr is reported separately (at #31). If it were folded in to Yahoo’s total the company would have more than 40 million more monthly uniques than #2 Google.

Yahoo was also at the top of comScore’s “Ad Focus” rankings, which measure the reach of ad networks.
On Yahoo’s third quarter earnings call CEO Marissa Mayer said that the company had erased two years of traffic declines. She reported that it now had 800 million global monthly uniques, representing a 20 percent increase since she took charge of the company over a year ago.
She also reported that Yahoo has more than 390 million monthly mobile users.
Yahoo’s third quarter barely beat expectations and financial results we…

Marketing Day: October 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report]

Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few top advertisers. The overall number of brands participating in RTB grew by 69 percent between the fourth quarter of 2012 and the second quarter of 2013, according to a new report. The latest Index Quarterly Report by […]

Facebook’s First Video Ads Are Coming To Mobile

If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed. The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous […]

When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners

You may have raised your e…

Facebook’s First Video Ads Are Coming To Mobile

If you use Facebook on your favorite Android or iOS device — and by Facebook’s count, about 70 percent of us do — you’ll soon start seeing video ads in your News Feed.
The company announced today that app developers can use videos in ads that are aimed at driving new app installs. Despite previous reports, it doesn’t appear that the video ads will be set to auto-play. Here’s how Facebook’s Radu Margarint describes the new ads, and note the explicit mention of users clicking the ads to see the video:
Potential customers will be able to click play to watch a video featuring your mobile app before installing the app. Video creative has proven to be an effective way to drive engagement in News Feed, and we look forward to helping developers use their video creative to find new app installs
Facebook has already been testing auto-play videos in News Feed, but advertisers weren’t included in that test.
Also announced today, a new cost-per-action (CPA) bidding option for mobile app ads. Advertise…