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Showing posts from October 24, 2013

Turner in Walk-Back of Shame | Dollars Moving from TV to Online Video |

Robot Invasion: As has happened with many another large publishing firm, Turner is the latest to walk back their adamant refusal to deal with exchanges. Video: TV is losing out to online video, if slower than anticipated by many online boosters. This doesn't seem to be what Nielsen thinks.

via MarketingVox News & Trends

YouTube Preps New Subscription Music Service

According to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment.
Citing people “familiar with the plans,” Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn’t Google already have a subscription music service? Yes, it’s Google Music/All Access and costs $9.99 per month. It was introduced at Google I/O earlier this year and offers unlimited skips and curated content.
And that’s precisely what enables this new YouTube offering. Google has already secured most if not all of the content licenses it needs to launch the new service.
So what would be the major difference between the Google and YouTube on-demand music products? As you might expect: video.
Music videos will come with the YouTube version. Billboard says that the paid version of YouTube Music (or whatever it will be called) will also likely to be ad free and permit offline listening/viewing as w…

Taiwan’s FTC Fines Samsung $340,000 For Posting Fake Comments

A number of reports are confirming Taiwan’s Fair Trade Commission (FTC) has fined Samsung more than $340,000 for posting fake comments on its own products and criticizing competitor products via third-party marketing companies.
According to a story on The Verve, the FTC’s report claims Samsung paid people to “highlight the shortcomings of competing products” and discovered “nefarious activity” by Samsung commenters:
The list of infractions includes the “disinfection of negative news about Samsung products,” “palindromic Samsung product marketing,” and the positive evaluation of Samsung products.
In addition to Samsung’s fine, The Verve said two marketing firms involved in the incriminating activity were also fined more than $100,000.
The Verve says the FTC does not name the competing products defamed in the Samsung comments, but notes HTC was positioned as “the victim of a campaign of defamation” when the FTC began investigating Samsung earlier this year.

via Marketing Land

Quantifying The Reach-Efficiency Tradeoff In Facebook Advertising

Any marketer that has tried running paid advertising campaigns on Facebook knows that it is one of the most complex auction-based ad marketplaces that exist today. Constantly moving targets, rapid ad fatigue, and lack of transparency around the effects of bids and budgets on performance make it difficult to optimize these campaigns.
However, sophisticated optimization strategies are impossible without understanding the mechanics of how ads are served on Facebook. To this extent, we examined performance of over 500 Facebook ads over a 3-month period in order to shed some light on how the Facebook ad marketplace works, and discover what metrics are key in driving performance.
Since there is variation in how ads are served on Facebook depending on pricing strategy, the following learnings will apply best to cost-per-click (CPC) or optimized cost-per-mille (oCPM) campaigns.
Bids, Budgets & Facebook Campaigns
Any discussion on Facebook campaign mechanics necessitates a brief preface on the…

YouTube Music Subscription Offering On Its Way

Billboard magazine is reporting a new music subscription service will be available by the end of the year.

YouTube is preparing a premium on-demand music service — akin to a Spotify, but with video — to launch later this year, according to several sources familiar with the plans.
The service, designed with mobile listening in mind, will have a free component and a premium tier that offers unlimited access to a full catalog of tracks similar to what’s already available via YouTube’s parent company, Google Inc., via its All Access subscription music service. Premium features would include the ability to cache music for offline listening and removing ads.

My teenage daughter uses YouTube as a primary way to discover new music and spread the word with her friends. If there was a formalized service around all the music that exists there already, I suspect she would be all about it.
YouTube and the music it has, along with great video that could ever be seen in the past, is a much better use of…

They Don’t Call It The News Feed For Nothing: 1-In-3 Americans Use Facebook As A News Source

Whether they mean to or not, nearly one out of every three Americans (30%) receive their news via the Facebook News Feed according to a new study by Pew Research Center. A whopping 64% of Americans use Facebook and nearly half (47%) responded that they “ever” get news on the social networking site.
Those adults that are only casual or “light” consumers of the news showed higher numbers of Facebook usage for news purposes. Light traditional news users showed a 47% chance that they use Facebook for news while heavy news consumers didn’t rely on the news feed as much with only 38% saying that Facebook was an important way to gather news. Those that use Facebook for news aren’t light users. 49% of Facebook news users gather information on six or more different topics.
Not surprisingly those in the younger demographics (18-29 year olds) rely heavily on Facebook for news. While this demo only makes up 20% of all Facebook users, overall they make up 34% of all of the Facebook news consumers – …

Report: Brands Using Consumer-Generated Videos On Retail Product Pages See A 38% Sales Lift

According to a test program conducted by video sharing platform EXPO, brands that placed consumer-generated video content on their product pages saw a 38 percent lift in sales compared to brands that failed to use video content.
Evaluating sales numbers from June 2012 against June 2013, the test data included online sales results for eight brands from the Reckitt Benckiser’s family of consumer goods, including Clearasil, Delsym, Finish, Lysol, Airwick, Resolve, Veet and Woolite. Additionally, EXPO found consumers were more likely to view a consumer-generated video over professionally produced video content, choosing consumer-generated videos nearly 56 percent of the time when given a choice between the two.
As a result of the tests, Reckitt Benckiser claims it plans on increasing the amount of video content used on its retail website product pages by 300 percent during the next quarter.
Here are three consumer generated-videos Reckitt Benckiser used on its Veet, Resolve and Woolite produ…

Google Search Experiments With Large Banner Ads

Google is running a very limited experiment with ads in search that are basically just huge banners. What do you think?

Barry Schwartz of Search Engine Land reported

Google has confirmed that they are testing incredibly large banner ads for specific branded queries.
@SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results.
A Google spokesperson confirmed this is a “small experiment” running currently in the U.S. market.
The ad seems to take up the majority of the screen real estate. I assume since it is a very branded query, Google finds this ad to be relevant and they are testing to see the click-through on this ad.

Schwartz goes on say that Google is breaking a promise it made back in 2005 which basically said this would never happen. Eight years in Internet time is like 15 lifetimes ago so anything they said back then I wouldn’t hold them to it personally. It would probably be interesting to see just how many th…

How to Use Google AdSense Ads on your Responsive Websites – A Better Approach

Learn how to make your Google AdSense ads responsive with JavaScript. The code detects the size of the visitor's browser and serves appropriate AdSense ads that fit in the available space.

This story, How to Use Google AdSense Ads on your Responsive Websites – A Better Approach, was originally published at Digital Inspiration on 24/10/2013 under Google AdSense, Internet

from Digital Inspiration Technology Blog

Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads

It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy the needs of Twitter users.
During Maximizing Your Impact With Twitter Ads at SMX Social Media Marketing in Las Vegas on November 20-21, you’ll learn how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that convert for Promoted Tweets, Promoted Accounts and Promoted Trends. You’ll also learn about new opportunities, such as mobile targeting and self-service ad opportunities that make Twitter not just an appealing but also very efficient advertising platform.
There’s more: Twitter advertisers get both brand lift and an increase in purchasing intent from people exposed to the ads. Here’s one result of a stud…

Indians Spend Rs 24000 Crore To Fight Cyber Criminals; Ransomware Is The Newest Threat

Cyber criminals all over the world are having a gala party right now; and India is the playground of this party. In a recent report by cyber security major Symantec, it has been revealed that in the period between July 2012 to August 2013, Indians have collectively spend $4 billion or Rs 24,000 crore to fight cyber criminals and protect their systems from their malicious intent; which is 8% more than last year.
This rounds to about $207 average direct cost per cyber crime victim inside India.
Globally, the total cost of fighting cyber crime is $113 billion or Rs 6,78,000 crore, with an average direct cost of $298 per cyber crime victim. Indians constitute 11% of all cyber victims globally which is alarming. This report has been compiled using the self-reporting experiences of more than 24,000 adult Internet users spread across 24 countries out of which, around 1000 users were from India.
The line between work and play is being blurred as 66% Indians use their smart phones for both work a…

Pinterest Lands Another $225M In Funding, Now Valued At $3.8 Billion

As AllThingsD has confirmed, Pinterest has scored another huge round of funding today — $225 million to be exact. It values the company at $3.8 billion.
Pinterest has recently started rolling out a preview of its monetization plans — or at least part of those plans — with the debut of Promoted Pins on both and its mobile apps. The company also recently announced the commerce-friendly price drop alerts feature that notifies users when pinned items see a price decline.
Pinterest CEO Ben Silbermann gave this statement on today’s funding to AllThingsD:
We hope to be a service that everyone uses to inspire their future, whether that’s dinner tomorrow night, a vacation next summer, or a dream house someday. This new investment enables us to pursue that goal even more aggressively.
Pinterest’s most recent funding was a $200 million round back in February that valued the company at $2.5 billion.

via Marketing Land

Google+ Pages Get New Communication Manager Role

Google+ product manager John Kilcline announced today Google+ pages now have a new Communications Manager role.
According to Kilcline’s post, anyone selected as a Google+ page Communication Manager can post content, reply to Google+ page followers and use the Communities and Events features, but will not be able to edit pages, managers, or any connected YouTube channels.
“Many brands and businesses have employees who focus on audience engagement – from posting content, to answering questions, to just keeping things fun,” writes Kilcline to explain the new role’s purpose. He goes on to clarify why Communication Managers have limited access to the full set of Google+ admin tools, “Such people are critical for connecting with followers, but they don’t need full access to a page’s online presence.”
The Communication Manager role can be assigned from the “Managers” tab of the Google+ Dashboard.

via Marketing Land

Marketing Day: October 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First

If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade. The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look […]

“Blockbusters”: Why The Long Tail Is Dead And Go-Big Strategies Pay Off

Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate…

Google To Upgrade All To Universal Analytics, But There’s A D-I-Y Upgrade Tool Coming First

If you’ve been jonesing to upgrade from regular, old boring Google Analytics to the shiny, new Universal Analytics, Google has announced a new, two-step upgrade.
The upgrade involves a new tool that will be available “in the coming weeks” in the admin section of all Google Analytics accounts. The screenshot below shows what it’ll look like.
Clicking the blue “Transfer” button starts a 24-48 hour process. When that’s over, upgrading the tracking code on your website(s) completes the transfer and opens the website to all of the features of Universal Analytics.

Upgrade … Or Google Will Do It For You
Whether you think you need Universal Analytics or not, you’re going to get it eventually. Google also announced today that all accounts will be upgraded to Universal Analytics whether they use this new D-I-Y tool or not. (Emphasis below is mine.)
Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of…

Facebook Opening Access To Custom Audiences For All Advertisers By End Of November

Facebook announced today it will open access to its Custom Audiences ad targeting tool to all advertisers by late November. The feature will begin rolling out today for a limited number of US advertisers, with a global roll-out starting next week.
Before today, Facebook’s Custom Audiences was only available through its API and Power Editor tool. Soon, all Facebook advertisers will be able to leverage Custom Audiences to find existing customers and reach new prospects:
Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for the first time, businesses can use MailChimp lists with Custom Audiences.

Facebook claims thousands of advertisers are currently using Custom Audiences, with “more than half of the AdAge 100″ taking advantage of the social media network’s ad targeting tool.
Advertisers will be able to access Custom Audiences via Facebook’s ad interface. “Once contacts have been uploaded,” said Facebook, “You can target ma…