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Showing posts from October 25, 2013

Google Discovers Graphics Can Be Ads Too | Audience 'Extension' Extending | Amazon Media Growing

Media: Amazon's commerce-oriented media opportunities are pulling in much more revenue, although the way they break out their financials leaves it quite opaque. Search: The robots that staff Google have calculated that humans respond well to display ads too.. Audience "Extension": Publishers intend to buy more audience, rather than earning it, potentially vastly lowering their quality of audience offered advertisers.

via MarketingVox News & Trends

What Happens When Clients Want Their Own Trading Desks | Secret Algorithms Earn Skepticism | Google Launches Rich Banner Tools

Robot Invasion: Agencies have been developing trading desks, providing programmatic buying services for clients, but now more clients are looking to develop their own, forcing agencies into other, often less profitable niches, among other effects. Vendors selling "secret sauce" algorithms as great media efficiency winners should be vetted skeptically says one industry veteran, backing it up with [...]

via MarketingVox News & Trends

Link Building 101: Local Link Building

Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they're worth pursuing.

via Search Engine Watch - Latest

Search. Browse. Abandon? How Automation Converts Browsers Into Buyers

Image via Shutterstock

Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution hard to pin down.
Marketers can drastically increase the rate at which they convert those few words in a search box to the holy grail of end results — a valuable sale — by correctly implementing and using marketing automation platforms in all available channels.
The five steps below can help you hook more of the potential leads that come to your site via search.
Step 1: Know Your Tools
Once a company deploys marketing automation software, there is a whole new set of tools at the marketing team’s disposal. So the first step? Understand them – and then use them.
Invest in industry-leading tools like Marketo that allow you to capture data about every move the pro…

Here Is How You Can File RTI Application Online in 10 Minutes!

Update: [25th Oct 2013] We are re-posting this article today given the significance of the day – Yes, today is RTI day. Most of us have still not taken advantage of this super powerful tool that is available to us. And unlike earlier, it is now not only quite easy, but completely online as well! It takes less than 10 minutes to file your RTI.. Go ahead do it!
Happy RTI Day to all!
RTI or Right To Information is one of the most important tools that citizens can use to seek any kind of information from Government offices (except sensitive information). Though RTI came into force few years back, very few citizens actually take advantage of RTI even when it is much needed.
The biggest reason for that is – many do not know how to file it or stay away from it as they think filing a RTI is a complicated process. Initially when RTI was launched, the process was slightly tedious, but since the time it has gone online, it has become a breeze.
Infact, it is so simple that anyone with even basic kn…

You Say e-mail but the New York Times Says email

While it doesn’t sound like much of a big deal, the New York Times has updated its style guide and it could be the place to go to find out if you are minding your online ‘p’s and q’s”.
Does it sound petty and ridiculous? On the surface a little but what it really is an indication of the continuing maturity of the online space. It may sound overdone but the more formal the web gets it could indicate a more controlled approach to the traditionally wild west approach.
The Verge reports

The Atlantic Wire has a roundup of changes to the style guide that were tweeted by various Times writers and editors. Among the most notable are the shift from “e-mail” to “email,” dropping the dated “Web site” for the commonly used “website,” and the open-armed embrace of “tweet” as a verb — although as political correspondent Amy Chozick mentions, Times writers are still instructed to stay away from using “friending” or “googling” in the same manner.

This is subtle to some but to content marketers this could…

It’s Friday So Start Opening Those Emails!

It’s Friday and many folks are in a good mood because the weekend is here. They may also be looking for something to do or something to buy which may explain why research shows that emails get opened on Friday more than every other day of the week but Tuesday.
eMarketer reports on findings from an October 2013 study from GetResponse.

What does information like this mean to you as an Internet marketer? Only you can know that. What do you think though? let us know in the comments.
Have a great weekend!
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via Marketing Pilgrim - Internet News and Opinion

Mukesh Ambani Remains The Richest Indian with Assets Worth $18.9 Billion

Reliance Industries chairman and Energy tycoon Mukesh Ambani is the richest Indian alive today, with total assets worth $18.9 billion. His younger brother Anil Ambani, chairman of Anil Dhirubhai Ambani Group is worth $7.1 billion, and has been ranked as 11th richest Indian.
These findings were disclosed by Hurun Rich List, which ranks the wealthiest persons of the world. Initially started for Chinese elite, Hurun Rich List now ranks the richest persons from all over the world.
Top 10 richest Indians

Reliance Industry’s Mukesh Ambani with assets worth $18.9 billion
ArcelorMittal’s Lakshmi Niwas Mittal with assets worth $15.9 billion
Sun Pharmaceuticals’ Dilip Shanghvi with assets worth $13 billion
Wipro’s Azim Premji with with assets of $12 billion
HCL Technology’s Shiv Nadar with assets worth $8.6 billion
Grasim Industries’ Kumar Mangalam Birla with assets worth $8.4 billion
Godrej Group’s Adi Godrej with assets worth $8.1 billion
Pallonji Mistry of Shapoorji Pallonji & Co with assets worth…

Indian Radix Registry Wins .Website gTLD!

Radix Registry, launched by the Directi group in 2012 has won the rights to operate the .website generic Top Level Domain (gTLD). The .website was won for an undisclosed amount on the basis of a private auction conducted on 23rd October.
Just last month, U.S.-based Endurance International Group had announced it would be acquiring a part of web services firm Directi for $100-$110 million.

Radix Founder Bhavin Turakhia said: “We are delighted that we have won .website — our first major win — on the historic day that the first new gTLDs were added to the root. .website has been one of our top picks for Radix’s flagship TLD and it’s exciting to get it this early. It is a fantastic extension that exemplifies our strategy — to operate extensions that have the maximum global impact. As our draw number is highly favorable, we hope to launch .website by late Q1 or early Q2 2014. Yes, it will likely be the first truly generic new gTLD that the world will see.”
Why this win is significant?

Apple’s Latest Creations: iPad Air, iPad mini with Retina Display, and OS X Mavericks

In Apple’s October event that saw the launch of the technically giant’s latest software and gadgets, while iPads have been there in the limelight, taking the whole tech world by a big storm, they weren’t the only thing which Apple talked about. Apple announced the release dates and prices of its iPad Air and iPad […]

from SaveDelete

Marketing Day: October 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Ads To Appear On Instagram Next Week

Earlier this month Instagram told users that it was going to introduce advertising on the app in the coming weeks. That time has come and the Facebook unit just revealed some additional details about its strategy and the ad units we’ll be seeing. Starting with a very small, select group of advertisers Instagram will begin […]

US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon

The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year. Among the winners, our partner site Search Engine Land took […]

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US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon

The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year.
Among the winners, our partner site Search Engine Land took home the Best Blog award. Catalyst Canada (on behalf of HSBC CMB USA) won the Grand Prix award and Elite SEM took home the Best Agency award. President of aimClear, and Search Engine Land contributor, Marty Weintraub was named US Search Personality of 2013.
Marketing Land’s director of audience development Elisabeth Osmeloski and contributor Greg Finn were on hand to accept the Best Blog of 2013 award.

Elisabeth Osmeloski, US Search Awards presenter Gareth Hoyle and Greg Finn

Full List of US Search Awards 2013 Winners:
Grand Prix: Catalyst Canada on behalf of HSBC CMB USA – Out of Home Search – Airports
Best Blog: Search Engine Land
Best Use of…