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Showing posts from October 26, 2013
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India’s First Firefox OS Smartphone Priced Rs. 6990 Exclusively Available On Ebay India

Call it an example of niche marketing, or a very clever strategic move: India’s first Firefox powered smartphone ZTE Open has been launched, and it is only available on Ebay.
Although there has been no official announcement by ZTE regarding this launch inside India, it was notifiedearlier that ZTE is going to sell its Firefox OS enabled hardware only on Ebay US and Ebay UK.
ZTE Open, which was earlier declared as world’s first smart phone powered by Firefox OS, was globally launched three months back in Spain by Telefonica, a telecommunications company based in Spain.

However, its soft Indian launch with exclusive partnership with Ebay India has surprised many technology experts. Industry insiders are claiming that Sony was also trying to launch a Firefox OS enabled smartphone in India, but this partnership between Ebay and ZTE has clearly edged out Sony.
In an email response to The Hindu editorial team, Mr. Alok Agarwal, Director of Marketing, eBay India said, “We are delighted to provid…

Warning! Warning! The First Instagram Ad is Here. This is Not a Test

Can someone tell me when advertising became a dirty word? At their best, ads are entertaining and enlightening. They introduce us to new movies, and products and places to visit. They offer us good deals on cool stuff and they herald the coming of the holidays.
Not all ads are good ads. I get that. And sometimes they do interrupt a perfectly good TV show or app experience or video – but even in the worst cases, it’s a few seconds of boredom and it’s done. But when it comes to a graphic ad – there’s not even a waste or time. Not interested, just move along to the next item.
Yet, once again, a social media company is introducing the ad concept as if it was a coming plague.
Yesterday, Instagram posted a carefully worded piece introducing users to the first ad. That’s it there – the man sitting at the long table. You know it’s an ad because it has the word sponsored in the top corner.
Says Instagram,

If you’re in the United States, you’ll see the sample ad above sometime in the coming week. Th…

Marketing Day: October 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Oreo, Taco Bell, Old Spice & ESPN Are Featured Brands In Twitter’s IPO Roadshow Video

(Note: Autoplay video embedded below. Adjust your volume as needed.) Four brands made the cut and had some of their most famous tweets included in Twitter’s new IPO roadshow video, which the company released today in preparation for next week’s roadshow and offering shares during the week of November 4th. The video is Twitter’s introduction […]

Google Signs Upfront Advertising Deal With MediaVest Worth Millions

In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year. The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal…