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Showing posts from November 1, 2013

Google Starts Indexing App Content

Developers now have the option to get their app content indexed, and that content to be opened up within the app on Android devices. This will help provide a seamless user experience for users when they are alternating between websites and apps.

via Search Engine Watch - Latest

Google Grabs App Content for Its All-Knowing Eye | Half of In-Store Sales Influenced by Web | Gawker Too Caves on Exchanges

Mobile: Google is allowing app developers to give Google their content in hopes the search behemoth will bestow upon them traffic from would-be app downloaders. Media: Half of in-store sales are influenced by web media according to real, live, legitimate research firm Forrester. Robot Invasion: Like everyone else, Gawker Media too is now eating its words regarding their principled stand [...]

via MarketingVox News & Trends

IPG Mediabrands Pushes Robots | Twitter as TV Influence Overblown | NYC Claims Online Media for Self

Robot Invasion: IPG's Mediabrands continues to push to go 50 percent robotic in its ad buying, according to division president Nicole Craine (pictured left). Yesterday they extended their TubeMogul partnership to Japan, the UK and Australia. Social: Twitter's argument that it sets the social agenda regarding television may be overstated, as not a lot of people tweet about [...]

via MarketingVox News & Trends

Help decide the future of Marketing Pilgrim

Howdy Pilgrims!
I wanted to let you know about some changes we’re looking at for Marketing Pilgrim in the New Year.
Only, they’re not yet set in stone and we have a couple of paths we can take. We do know that as the internet marketing (and blogging) landscape changes, so must Marketing Pilgrim, in order to continue its role as one of the leading sources of internet marketing news and opinion.
So, we thought we’d crowd-source some ideas from the smartest people we know–you!
We’d love to hear your suggestions on what you would do with Marketing Pilgrim, if you owned it. Would you continue with the same format? Would you focus more on a particular channel? Would you make it subscription only? Would you sell it? Would you shut it down? Would you…..?
This site is your baby just as much as it is mine. Without your loyal readership, we wouldn’t even be having this conversation. So please leave your comments below or, if you prefer, email me your ideas to andy AT marketingpilgrim DOT com.

3 Paid Search Tips For A Successful Holiday Season

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. Here are three tips you might want to consider in order to get the most from the holidays in paid search.

1. Analyze Top Holiday Search Queries & Build Seasonal Campaigns
The first piece of the puzzle for a successful holiday-season strategy is to first focus on the editorial strategy. Here are a couple of thoughts:

In AdWords, you can begin with a search query report from 2012 and identify those top queries around Black Friday/Cyber Monday which are not already in exact-match type in your account. You can use a filter to filter out exact-match type from a search query report.
Build out specific holiday campaigns so you can assign specific budgets to those seasonal keywords.
Build separate campaigns or ad groups for Black Friday, Cyber Monday, Christmas, etc., to easily enable/disable those.
Focus on exact- and phrase-match types — you might…

Can RTB Turn Display Into Search?

Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.

via Search Engine Watch - Latest

Google: “In Stream” Activity On Google+ Doesn’t Only Happen On Google+ Itself

Google reported this week that Google+ now has 300 million monthly “in stream” users — a number that places it well ahead of the 215 million monthly active users that Twitter recently listed in its pre-IPO S-1 document.
But, as is often the case with usage numbers (and not just those related to Google+), the definition of an “in stream” user isn’t as obvious as it may seem.
Ex-WSJ writer Amir Efrati wrote this week that, according to former Google employees, Google counts clicks on the Google+ notifications icon (currently a bell, formerly a red button) as being “in stream” on Google+.
A Google spokesperson confirmed with us that this is still the case:
Yes, clicking on the notifications bell does count in our monthly actives metric for the Stream. If you click anywhere which leads to the Stream being loaded and displayed, we count you as viewing the Stream. The Stream is rendered on mobile (Android and iOS), on the web at, and when you click and open a notification view o…

Deja Vu: The “Digg Effect” Is Back

Close your eyes for a moment and go back with me to 2006.
Twitter was a newborn. Facebook wasn’t nearly the behemoth that it is today. Google+? Yeah, right. Social media was a fairly new term at the time, and back then it boiled down primarily to two websites: MySpace and Digg.
For publishers, it was really all about Digg. If your content hit the Digg home page, you’d see incredible traffic spikes (like the one a brand new Search Engine Land saw in December 2006). We called it the “Digg effect,” and many websites were knocked offline by the tidal wave of traffic the site would send.
The “Digg effect” eventually died as users abandoned the site, which was sold last year for a meager $500,000, then re-imagined and rebuilt by its new owners, Betaworks, in about six weeks.
Now open your eyes again. Because that’s what I had to do this week when I saw the “Digg effect” come back in full force, sending more traffic to a popular article I wrote than Facebook, Twitter and LinkedIn combined. Here’…

Jon Stewart Floats Some Thoughts on Google

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via Marketing Pilgrim - Internet News and Opinion

Reliance Offers iPhone 5S And 5C For Free (Under Contract)

Apple has finally brought its famed subsidy model to India and it looks very delicious. In alliance with Reliance Communications, Apple iPhone 5s and 5c can be bought without paying any upfront price with a contract of 2 years with Reliance.
The monthly price of the bill that has to be paid is between Rs. 2500 and Rs. 3000 and this includes unlimited calls, sms and 3G data plan. The plan itself is good and for someone who uses the phone for a lot of calls and has a bill of around Rs. 3000 anyways will find it extremely lucrative. You are basically getting the phone for free.

Until now, Apple was not able to get the operators onboard with this plan as they feared that people will simply buy the phone and get it unlocked. This way, the operator doesn’t get any benefits.
However, Reliance has broken the mold and we will see if this goes in their favor or not.
The scheme also lowers the price of higher end models with 32 GB model at an upfront fee of Rs. 11000 and around Rs. 20000 for 64 GB m…

How Vine Impacts Higher Education

Sitting through a two-hour lecture isn’t exactly tailored to the 140-character attention span of today’s students. But six seconds? This could work. Vine is a six-second looping video app from Twitter that, at first glance, may seem like a big waste of time. But, just like Facebook, Twitter, Pinterest, and other forms of social media, […]

from SaveDelete

Marketing Day: October 31, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Google Releases Nexus 5 & Android 4.4 “KitKat”

The latest Google-branded “Nexus” phone is now out, as well as the latest Android operating system. Google shared the news with no big event, no fanfare — just a simple blog post welcoming the Nexus 5 and Android 4.4 to the world. The Nexus 5 The Nexus 5 is now available for order through Google […]

Google Replacing “Android ID” With “Advertising ID” Similar To Apple’s IDFA

This morning, as part of a cluster of other announcements including the Android OS update, KitKat and Nexus 5, Google is replacing the unique Android ID (similar to Apple’s old UDID) with a new “Advertising ID.” The latter largely duplicates the approach of Apple’s Identifier For Advertising (IDFA). Google’s new Advertising ID (for apps but not the […]

What Mobile Behaviors Are Driving Broader Creative Trends?

Mobile device…