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Showing posts from November 4, 2013

#2 Bing: We Try Harder | Android Mobile Media Still Has Whiff of Pariah Status | TV Nets to Marketers: You Pay for Time-Shifting

Search: Microsoft is pragmatic and honest in understanding its distant second status in the search realm. They understand that search marketers are willing to spend about one sixth the time handling Bing search marketing, making them have to take much more seriously the bar for making adspend effective and frictionless. Mobile: New research shows that iOS continues to [...]

via MarketingVox News & Trends

Survey: Windows Phones Beating iPhone In Italy

Kantar Worldpanel ComTech reports that its latest market share survey data show Windows Phone has passed the iPhone in Italy. This is undoutedly based on the residual strength of the Nokia brand in Europe.
Accordingly when Microsoft assumes control of the Nokia hardware business it will need to preserve the Nokia brand for the foreseeable future.
The market research firm says, “Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets.”
StatCounter mobile OS internet traffic data for Italy show the following:

Android: 51 percent
iPhone: 36 percent
Windows Phone: 6 percent
Other: 7 percent

European-wide mobile OS market share (based on StatCounter web traffic) show the following:

Android: 45 percent
iPhone: 38 percent
Windows Phone: 3 percent
BlackBerry: 5 percent
Other: 9 percent

The StatCounter data show a traffic dip for the iPhone in October. The iPhone 5s and 5c are apparently factored in…

For The First Time Ever, Facebook Sees Decrease In “Young Teen” Usage

On Wednesday’s earnings call Facebook reported revenue of $2.02 billion noted that mobile is now generating half of Ad revenue an that mobile daily active users were on the rise. One notable negative item that cropped up on the call was that there was a “decrease in daily users specifically among younger teens.” This caused a buzz that other networks like Snapchat, and (the Facebook owned) Instagram are gaining steam on the social giant. Techcrunch reported that after the news of the decline in “younger teens” the after hours share price saw a huge decrease after that announcement of that fact.
These claims come in the face of previous teen disengagement denial earlier this summer. Facebook did also note that they “remain close to fully penetrated among teens in the US.” When you currently have near full saturation on a market, it’s a significant battle to increase users. Facebook has considered combating this issue by lowering the age required for accounts, something that has yet to c…

Google Testing App Indexing With Android Developers

Google is looking to solve another mobile search issue in a pretty cool way. From the Webmaster Central blog we learn.

Today, we’re happy to announce a new capability of Google Search, called app indexing, that uses the expertise of webmasters to help create a seamless user experience across websites and mobile apps.
Just like it crawls and indexes websites, Googlebot can now index content in your Android app. Webmasters will be able to indicate which app content you’d like Google to index in the same way you do for webpages today — through your existing Sitemap file and through Webmaster Tools. If both the webpage and the app contents are successfully indexed, Google will then try to show deep links to your app straight in our search results when we think they’re relevant for the user’s query and if the user has the app installed. When users tap on these deep links, your app will launch and take them directly to the content they need.

Pretty cool to read and even more impressive when yo…

Vodafone’s Diwali Gift: Mobile Internet Rates Slashed By 80% On 2G And 3G

The world is shifting: earlier from desktops to the laptops and now to the mobiles. Keeping in sync with this trend, the mobile operators are leaving no stone unturned to lure customers. What better opportunity than the festive season of Diwali to launch new offers and make a splash!
Vodafone makes the first move..
Just a fortnight after increasing rates, Vodafone has announced a massive 80% price cut in charges for its Mobile Internet customers across the country. This rate is applicable from November 1, 2013 for all pre-paid and post-paid customers on 2G on a ‘Pay as you Go’ basis.

Post the successful pilot launch in 3 circles – Karnataka, UP West and Madhya Pradesh & Chhattisgarh, in mid-June, this attractive and lowest mobile internet charge is now being rolled out Pan India.
The rate cut from 10p/10KB to 2p/10KB will make the Internet more affordable for customers who use mobile internet in a limited way. These new rates, which are the same for both 2G and 3G, are the lowest in m…

Twitter and Bing Renew Relationship

For years now Bing has literally been able to kick Google’s butt in social search due to arrangements with Facebook (there was that little $250 million investment way back when after all) and Twitter (which was last renewed in 2011).
The problem that always faces Bing though is that no matter how hard they try and, more often than we give them credit for, succeed in providing better experience in some areas of search than Google, they just can’t break the 30% of search market share barrier.
Well, at least one part of the above will continue. Bing and Twitter have announced they will continue to work together. Details are a bit murky since the post that many other media outlets have referred to on the Bing site is no longer in existence. Regardless of that, if you want to search social using Bing and look for Tweets in particular you still can. Your results look something like this.

So why doesn’t something this potentially powerful really help Bing?

The answer is likely two fold.
First, is…

Made In India ‘Gecko’ Gets Global Attention; Preorders Beats Expectations

Gecko is most probably the first Indian born hardware device which is getting unprecedented global attention. There are three reasons for this:

Apple co-founder Steve Wozniak has backed this device and even placed an order for it
It is immensely useful and versatile
It has successfully achieved its crowd-sourcing target of $50,000 on Indiegogo. Infact, it has even breached it. Right now, this sleek hardware device has received more than $135,000.

3,731 people from all over the globe have placed pre-orders of 6000 units as of now. And this is just the beginning. Prominent technological publications have covered this development, and there is intense speculation all over the world.
Once the shipments start from mid-December, it is expected to pick up more steam.
What is Gecko?

Gecko is a low powered Bluetooth device which can “make your smartphone smarter”. The size of a silver coin, this device has been created by Connovate Technologies, a tech startup based in Bangalore.
It was founded by fou…