Robot Rule Nigh | Almost 3 in 4 Publishers Capitulating on Programmatic | AOL Cheats Death for Another Quarter
Robot Invasion: Rubicon Project exec: "Resistance is Futile!" Also, half of all media is going to do the robot thing imminently. 85 percent of advertisers and 72 percent of publishers are using programmatic ad tech, according to a new IAB/Winterberry Group study. Some publishers kicked and screamed, but nowadays they are capitulating quickly in the face of [...]
via MarketingVox News & Trends
via MarketingVox News & Trends