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Showing posts from November 12, 2013

Second India-Africa strategic dialogue Nov 18-19

New Delhi, Nov 12 (IANS) Aiming to build on existing partnerships and to explore new areas of convergence for mutual engagement, the second India-Africa strategic dialogue is to be held here Nov 18-19. ‘Common Security Challenges for the Next Decade: Perspectives from India and Africa’ is the theme of the event, being hosted by the […]

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Aarushi Talwar case judgment Nov 25

Ghaziabad, Nov 12 (IANS) A special CBI court Tuesday said the verdict in the Aarushi-Hemraj double murder case will be pronounced Nov 25. The final arguments concluded in court of Special Judge S. Lal here.

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TDP not to attend meeting with GoM on Telangana

Hyderabad, Nov 12 (IANS) The Telugu Desam Party (TDP) has decided not to attend the meeting convened by the Group of Ministers (GoM) on bifurcation of Andhra Pradesh. TDP leader G. Muddukrishnama Naidu told reporters after a meeting of senior leaders with TDP chief N. Chandrababu Naidu that they decided to stay away from the […]

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‘Gulaab Gang’ makers’ confidence surprised Juhi Chawla

Mumbai, Nov 12 (IANS) Actress Juhi Chawla plays a negative character in Anubhav Sinha’s production venture “Gulaab Gang” and says she was surprised by the makers’ confidence in her to pull it off. Based on a woman’s grit and determination, the film sees Madhuri Dixit in the lead while Juhi will be seen as an […]

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KISS SMART: 5 Things You Must Do Better Than Your Competitors

In previous posts, we have discussed how competitive the display advertising world is and how to Competitive Intelligence for Advertising to knock out competitors; but today, I would like to revert to the old KISS adage and keep it simple by listing the 5 things you MUST do better than your competitors in order to succeed with your display advertising campaigns.
We like to use another acronym to remember these five: SMART
Styling – The first aspect involves quite a bit. The style of your creative designs, your color choices, landing page layouts…all of these must be better than your competitors.
A quick example of two long-time rival competitors, Honda and Toyota:

Which one compels you to click?
Messaging – of course, your styling isn’t everything. Though it is very important how you look, what you say is also critical and MUST be better than what your competitors say.
Another great example:

Mr. de Blasio is seen in sunlight with bright colors, the words “Progressive” and “Join Us” jump out …

Google Nexus 5 Available On Snapdeal For Pre-Orders At Rs. 999/-

Google recently launched Nexus 5 in the US, and it is safe to say that it matched the frenzy that Apple created with launch of their iPhone and iPads. Infact, in few hours from the it launched on US play store, it sold out. While the official numbers on how many Nexus 5 were sold in first few hours are still not out, it sure will be right up with the iPhones.
While Americans were able to get their hands on coveted Nexus 5 device, Indians had to wait and watch (unless they adopted some tricky ways of procuring Nexus 5 in India from US play store).
But no more – Snapdeal has now listed Nexus 5 on their portal, much earlier than expected and that too at a same price that Google play store in India is expected to offer.

According to the listing, the 16GB Nexus 5 is available for Rs. 28,999/- and what’s more, it is also available with EMI options ranging from three months to one year.

3 Months EMI: Rs.9666
6 Months EMI: Rs.4833
9 Months EMI: Rs.3222
12 Months EMI: Rs.2417

Currently for pre-orders,…

Sachin has not overstayed: Gilchrist

New Delhi, Nov 12 (IANS) Australian great Adam Gilchrist feels Sachin Tendulkar has not overstayed in international cricket and is happy to see the master blaster calling time on his phenomenal career at home. Tendulkar retires after playing his 200th Test against the West Indies starting Thursday. “What Sachin has been contributing to that Indian […]

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