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Showing posts from November 22, 2013
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Using Paid Search To Aid Your SEO

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art and science of both SEO and paid search, respectively, are on a crash course, and a consolidated strategy is required to get the most out of both channels.
At my agency, we’ve been working on ways to get more creative with our PPC campaigns in order to directly benefit our SEO efforts. PPC has much more immediate and measurable results than SEO, and as a result, we can use paid search as a testing environment for SEO strategies. The goal is to provide a proof of concept before investing any long-term resources into a project.
In the holiday spirit, we’d like to share three of the concepts we’ve tested and had some success with.
1. Keyword Identification
Both paid search and SEO rev…

Alert: Get Rid Of Scribbled Currency Notes, Banks Will Not Accept Them From Jan 1st

Having their own names printed on currency notes and coins has been the ultimate fantasy of rulers since time immemorial. If we observe the coins minted during last 1000 years, then we can observe that rulers across all periods have attempted to make their names immortal by placing their faces and/or names on currency tools. As rulers changed and kingdoms replaced other kingdoms, so did the names and faces minted on coins and currency notes.
But the irony is that, even after 57 years of Indian independence, there are some citizens who still feel the same, and they are not shying away from scribbling their own names or their loved ones on currency notes. And, then there are those who write phone numbers, messages and what not!
They might not be aware, but Indian Government loses crores worth of currency notes, as they are defaced by scribbling on them.

This time, the government is acting tough on this practice, and has issued notifications that starting from January 1, 2014, banks will no…

Infographic: The Definitve Local Review Site Chart

Local reviews are the lifeblood of many in the restaurant business and they are becoming increasingly important to businesses of all types who serve a local clientele.
This chart put together by LocalVisibilitySystem.com does a great job of helping show the ins and outs of a ecosystem that can be difficult to manage. (Click the image to enlarge)

What is your experience with local reviews as an SEO or a business owner? Good? Frustrating? Something else?
(Hat tip to MP’s own Andy Beal for this great piece of data)





via Marketing Pilgrim - Internet News and Opinion

Mobile Payments Company Fortumo Opens India Office!

Fortumo, Estonia / US based mobile payments company has announced opening up of their office in India. In September of this year, Fortumo became one of the first mobile payments company to offer direct billing support for in-app purchases in India.
Fortumo currently has tie-ups with leading Indian telecom operators like Airtel, Vodafone, Idea and Tata Docomo creating a potential base of 530 million users for mobile app developers.

Given that India has one of the largest base of mobile users in the world, the country is expected play a key role in Fortumo’s global expansion plans. Establishing local presence in India will help Fortumo take a local approach to one of the biggest emerging markets for online payments.
With it’s presence in India, Fortumo wants to plug the huge lacuna currently present in Indian mobile payment market. Even though India has over 800 million mobile users, over 99% of the population can not pay for content using services such as Google Play or PayPal, due to ext…

Tata Docomo’s Free Mins For Viewing Mobile Ads: A Game Changer?

Advertising is probably the biggest source of revenue in the world. One of the largest internet companies in the world, Google is, what it is, only on their advertising revenues. Besides that, we have the whole television industry that is running on advertisements. From TV to sports, everything has a source of revenue in advertisement.
With the advent of mobiles, another source of ad revenue was created for companies. According to Mobile Market Association, companies are warming to the idea of mobile ads and the mobile ads spend for 2013 is in fact around Rs. 300 crore. This is a huge jump from last year’s Rs. 180 crore. Even the projections were around Rs. 250 crore which makes this industry a very lucrative one. This growth is going to continue by the looks of it and in no way looks temporary with the projection for next year is around Rs. 430 crore.
Tata Teleservices have now come up with a plan to offer free minutes of talk time to its users for watching the ads before making the ca…

Where Would You Go If YouTube Died? 7 YouTube Alternatives

Just to get started with, pretty much anyone in this internet world if ever needed to upload a video by industrial standards, thinks about YouTube very first moment. This little website where billions of videos are uploaded, viewed and commented upon on a daily basis. YouTube has pretty much become a common platform for both individuals and celebrities alike. Google not only does enjoy a lion’s share of the search market, but also now holds […]
Where Would You Go If YouTube Died? 7 YouTube Alternatives Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

5 Things That Made Me Hate This So Called Good Blog

There is a very little gap between love and hate. If someone loves you than he/she is also liable to hate you too. Some silly and stupid mistakes can take you from heights to deep. Till date, blogs have taken off approximately 60% of web. Almost all bloggers claims thousands of unique readers for their blogs but in the population of 60% of blogs still there are many bloggers who are waiting for their unique […]
5 Things That Made Me Hate This So Called Good Blog Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Marketing Day: November 21, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter

The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for […]

Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn […]

Study Claims Marke…

Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter

The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD.
In total Samsung owes Apple nearly a billion dollars in damages not counting legal fees.
Yet for both companies this doesn’t end their global legal battle, nor does $1 billion matter much to Samsung. In the third quarter Samsung made roughly $9.6 billion in profit, roughly two-thirds of which come from the sale of mobile devices.
Android is the dominant operating system — not just mobile — around the globe and Samsung is the dominant Android device manufacturer (even to Google’s detriment in some ways). Though an Apple partner the Korean company was in the past obsessed with matching or besting Apple’s iPhones and tablets.
While many will disagree, I believe the original Apple-Samsung patent trial evidence showed the degree to which Samsung self-conscio…

Yahoo Offers Native HD Image Ads and YouTube Makes Takeovers Work on Mobile

Modern display advertising is a balancing act. You need an ad that is “native” enough so it flows seamlessly through the surrounding content without annoying the viewer but at the same time it has to be different enough to pop and grab the viewers attention.
Yahoo and YouTube are both experimenting with some new options that, at a glance, appear to work quite well.
Yahoo Image Ads
Yahoo just launched this new type of ad that fits neatly into the ever-popular slide show. They say the ad “harnesses the beauty of HD images for vivid, personal and emotional brand storytelling.”
I find it funny that they use the word “vivid” then use a softly muted photo as their example.

Nice image though, and it does tell a story. I don’t think the story goes all that well with the “2013 Miss Universe National Costume Show” slideshow, but it’s still a nice image. It also doesn’t scream advertisement, which is the whole point of going “native,” isn’t it? I see happy people about to head out for a fun day toget…

Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”

Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag.
Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement:
Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up.
If you want to learn more about Microsoft’s Scroogled campaign click here. To learn more about the Scroogled merchandise, click here.




via Marketing Land

Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins

Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, “Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.”
Pinterest says Place Pins can be accessed on a smartphone and include location details like addresses and phone numbers for easy reference:
You can access them from anywhere on your smartphone, too, which means you can find new places on the go and even get directions.
To create a board using Place Pins, users must select the “Add a map” feature when starting a new board, or edit the settings to “Add a Map” for a previously created board. Once the “Add a Map” feature is selected, users can map all the Pins on a board.

Pinterest claims 1.5 million places have been Pinned, with more than 750 million destinations now on the site. To help promote the new Place Pins, a number of travel-organizations and influential travelers cre…

SMX West 2014 Registration Open – Best Rates Available Now, Save $300

Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10.
Featuring three jam-packed days of cutting-edge tactical content, the SMX West program will include sessions on search engine optimization (SEO), paid search advertising, social media marketing, local search and more.
SMX West is programmed by the search authorities behind our sister site, leading news blog Search Engine Land. Danny Sullivan and Chris Sherman have been educating marketers for decades through their industry coverage and event programming. We feel so strongly about our commitment to content quality that we guarantee it. See what past attendees have said.
Register Now, Save $300
SMX West is an outstanding value! Register for an All Access pass today and pay o…

Apps for Retailers Stink About as Much as Apps for Publishers | Agencies, Client Play Three Stooges on Privacy Oops | Jury Out on Whether Responsive Design Hurts SEO

Mobile: It appears that app users are starting to get same fatigue regarding retailer apps as they have regarding publisher's mobile apps. Once all the rage, expensive app development efforts have generally flopped in the face of reduced functionality versus what one can do on a mobile device via the retailer's website. Privacy: Mediapost reports on a privacy [...]



via MarketingVox News & Trends