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Showing posts from December 7, 2013
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4 Hidden Gmail Hacks Which Will Empower Your Productivity

Gmail is no doubt the #1 email service in the world right now. Last year, Gmail officially overtook Hotmail (now Outlook) to become world’s largest email provider when it crossed 425 million users; Hotmail, which was replaced by Outlook has nearly 400 million email users as of now.
As more and more users are opting for Gmail, we researched some really interesting features and hacks of Gmail, which may prove extremely beneficial for all Gmail users. As I personally use Gmail, these features have been thoroughly tested before revealing out here.
All these hidden features can be accessed under the “Labs” section in Account settings.
You can access “Settings” by clicking on the tools icon in the upper-right section of your Gmail account:

Once settings section open up, you can “Labs” tab as visible here:

And here lies your secret set of amazing Google features, which are normally disabled by default.
Some of our best picks:
Recall Send Messages:
One of the most useful features of this Labs section…

Apple Driving Indoor Location Revolution With iBeacons In All Its 254 Stores

It’s often the case that a technology percolates for a period of time below the surface before it rises to general visibility. That’s the story of indoor location, which has been around for years but is now gaining momentum — in large part because of moves that Apple is making.
In March the company bought WiFiSlam, and indoor location was suddenly on the map — so to speak. Since that time there’s been growing interest in indoor location and related marketing opportunities, which include in-store couponing and notifications. Believe it or not there are more than a hundred startups in the “indoor location ecosystem.”
Now Apple is now further raising the profile of indoor/in-store location through the deployment of iBeacons throughout its 254 retail stores. According to a report from AP this morning:
On Friday, Apple Inc. began using the technology at its 254 U.S. stores to send you messages about products, events and other information – tailored to where you are inside, provided you have d…

Marketing Day: December 6, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Facebook: We Define News Feed Quality At Source Level, Not By Content Type

Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed […]

Will New Foursquare App, Push Notifications, Boost Engagement?

Foursquare’s 40 million users probably fall into three tiers: “super users,” occasional users and those who’ve downloaded the app and no longer use it. Foursquare won’t say how many of its users are “active.”That’s a general challenge for the company: how to engage casual or lapsed users and boost their frequency. The company is hoping […]

Not Who, But What, Is Driving Google?

With the de…

Facebook: We Define News Feed Quality At Source Level, Not By Content Type

Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients?
In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes.
Backman downplays a comparison with Google’s Panda Update in 2011, which targeted low-quality content and websites — but Backman also warns that he’s not fully familiar with Panda. He repeatedly says Facebook’s goal “is to provide user value” in the News Feed.
Perhaps most interestingly, Backman tells Peter Kafka that the News Feed algorithm is currently defining quality at the site level, not based on the type of content.
Are you paying attention to the source of the content? Or is it solely the type of content?



Right now, it’s mostly oriented around the source. As we refine our approaches, we’ll start distinguishing more and more between different types of conten…

Google Jerks PageRank Back to Life | Ad Rank Change Effects | Borrell: SMBs Pushing into Digital

Search: PageRank, previously eulogized by Google's own Matt Cutts is alive and recently updated. The search community remains confused as to its status. With a spiffy new Ad Rank formula, web marketers are finding that it affects different campaigns a bit differently, depending on factors such as what sorts of extensions are associated with the ads. Media: Borrell is [...]



via MarketingVox News & Trends