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Showing posts from December 10, 2013
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Google Rolls Out Google Plus Ads That They Aren’t on Google Plus

Even if you are a Google plus hater you have to give Google some points for being more creative than other ‘social networks’.
The latest ‘innovation’ (if you want to have some fun about the death of the word innovation read this article from the WSJ) from Google are social media ads that don’t occur on the social media site. Instead they originate elsewhere through Google’s ad network and then turn into a post on Google+. Get it? If not here is a video for you to take a look at

Will it work and catch on? Who knows.

I think it makes some good sense. Trouble is, even though it seems cool I can’t imagine myself actually doing anything with one. That’s the thing about Google+. Not enough time in the day to really give it a go and, as a result, its other offerings don’t get the exposure they may deserve.
Where are you on Google+ these days? Use it? Find it helpful? Is it a good marketing channel?






via Marketing Pilgrim - Internet News and Opinion

Flipkart Responds To Amazon, Launches In-A-Day Guaranteed Delivery In 7 Cities!

It’s been only 5 days since Amazon India launched its guaranteed 1-day, 2-day delivery option, and Flipkart has immediately come out with “In-A-Day” Guaranteed delivery option.
In-a-day Guarantee is our Flipkart’s new delivery service, where orders placed before 6PM will be delivered the next business day. Orders placed after 6PM will be delivered the day after. This service is available only for orders placed with their own partner seller WS Retail. As of now, this service is available in 7 Indian cities of Bangalore, Chennai, Delhi, Hyderabad, Mumbai, Noida and Pune.
The “In-A-Day” guarantee comes at a price of Rs. 90 per item (It is not per order, but per item).

Incase Flipkart is not able to deliver the product within the promised time, the amount charged for shipping is refunded back to customer’s Flipkart Wallet. For Cash-on-Delivery orders, the delivery charge will be collected as part of the order, but will be automatically refunded to customer’s Wallet within 24 hours.
Also keep …

How to Remove Ads from your Kindle without any Hacks

The Kindle reader starts at $89 but you get a $20 discount if you opt for the Kindle with Special Offers. The two models look alike and have the same set of features except that Kindle with Special Offers model will display sponsored ads on the home screen when idle.
The ads on the Kindle with Special Offers edition are unobtrusive but Amazon does offer an option to remove ads from the sponsored Kindle for a $20 fee. Go to your Kindle dashboard on Amazon.com, click the Manage your Devices link, select your registered Kindle device and click Edit next to the Special Offers link.

Request Amazon support to remove sponsored offers from your Kindle

Disable Ads on Kindle with Special Offers
There’s another easier option as well that will let you remove ads from your Kindle for free.
You can contact the Amazon support team and request them to disable advertising on your Kindle with Special Offers. They are likely to oblige if you using a Kindle outside the USA since special offers cannot be claim…

Grammar Counts on Social Media. Who Woulda Thunk?

Typos and grammar faux paus may hurt your social media efforts more than you might think. Personally it’s my own worst nightmare because it happens too much in my life. I just hope people are forgiving but it looks like that may be a bit optimistic.
A study from Disruptive Communications in the UK shows which groups hold these issues against social media content producers.

What customers hate about your brand in social media | Create infographics

Grammar and being too salesy are no-nos according to this study. The younger you go on the scale, however, the less likely grammar impacts anything.

Most people flagged up poor spelling and grammar as their number one turn-off. This is interesting because so often in social media we see brands being much less formal and even using heavily abbreviated txt speak, perhaps in an effort to appear more laid back and human. The survey findings show that this could actually be counter-productive and is more likely to annoy people than win their trust.
Bro…

Viber Launches Viber Out With Ultra Low Cost International Calling

Mobile Messaging clients are the flavour of the season – Whatsapp, Line, Wechat and our very own homegrown Hike are at war with each other to garner global market share. Each one of them are coming up with features and schemes to entice customers into their fold.
The latest is from Viber – They have introduced ultra low calling rates on “Viber Out”, that allow users to call internationally through VOIP. While the calls and text messaging between Viber users is completely free, if a user wants to call a landline or a mobile phone that does not have Viber installed, they can do it through “Viber Out”. The service is very similar to “Skype Out”.

Viber Out enables all Viber users to call anyone worldwide at low rates on Android, iPhone as well as Desktop (soon launching on Windows Phone). Users will simply need to purchase credit for Viber Out can be completed either through a simple in-app purchase via either the Google Play Store or the Apple App Store or using a credit card via Viber Des…

Qualcomm Brings Snapdragon 410 64-bit Chip For Emerging Markets. My Question – Why?

64 bit chipset in mobile is pretty much useless as of now. Even Apple has no use for it even though they have already introduced it to the market. That isn’t to say that the move in itself is a bad one though. Eventually the RAM would increase enough and we would need 64 bit chipset. By that time, Apple would have probably replaced all its models with a 64-bit chipset and would be all set to utilize the boost that this chip provides. A long term planning!
When it was actually launched the reactions from Android arena ranged from skepticism to sarcasm to promises. While some companies called it a gimmick, others said that they would bring it soon to their high end phones. The catch here of course is that as of now, Android doesn’t support 64 bit. That might change in the future but until that happen, a 64 bit chip would be completely useless in Android. It would be akin to using a 32 bit Windows in 64 bit chipset.
Qualcomm is one of the largest mobile chipset makers in the world and with…

How To Choose A Domain Name

A domain name is your blog or website web address. It is what your visitors type into their browsers to access your site. One of the first steps in starting a blog is choosing and registering a domain name. You may be asking “Why do I need a domain name?”. The answer is simple. Having […]
The post How To Choose A Domain Name appeared first on The Next SEO.




via The Next SEO

Top Five Advantages of Outsourcing Web Development Projects

In today’s online marketing world, owning a website is very crucial for success of any business. A website meets with multiple objective of the business owner. With a website you can not only let people know about your presence in market, but can also increase your earnings and revenue by attracting more customers. To get […]
The post Top Five Advantages of Outsourcing Web Development Projects appeared first on The Next SEO.




via The Next SEO

Facebook Top Trends 2013: NaMo, SRT Take The Honors

Facebook has just released the top trends of 2013 in its 2013 Year in Review. It has the top life events (the most shared milestones around the world), top check-ins around the world (the most popular destinations people checked into), the most talked about topics around the world and the most talked about topics near you.
Lets first look at the most talked about topics in India.

India is going through a NaMo (read: Narendra Modi) wave, and if you did not feel in the results of the elections just declared, Facebook proved it. With more than six and half million likes on Facebook, he had to be the most talked about topic by a big margin.
If politics is numero uno, can cricket be far behind? Just retired Sachin Tendulkar made the second spot and the tech crazy folks ensure iPhone 5S made the third. Dashing RBI governor, who is seen as a messiah to revive the economy was at fourth and the cheapest Mars mission from India, Mangalyaan, fifth.
Top Check-ins in India
The place where most Indian u…

Marketing Day: December 9, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Check Out the All New SMX West Agenda – Register Now & Save $300

Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level […]

Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web

Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, […]

Tech…

Google Finally Mining Social Cred with +1 Ads | Media Maw Opens, Gulps | Microsoft: Who's Responsible for Bot Net Takedowns? We are.

Social: Google, as expected, is finally exploiting implied social credibility in ads by making available ad units that combine their Google+ profile content and images people from the audience's link network who have +1'd the page. Media: AdExchanger reviews various predictions of media growth by sector. Bad Robots: Microsoft might be starting to answer the question that has gone uneasily [...]



via MarketingVox News & Trends