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Yahoo Spreads Reserved Inventory Among DSPs | More Rumors on Facebook Video Play | Non-Adwords Networks Reviewed

Yahoo Deathwatch: Even as Yahoo continues to acquire firms helter skelter, past acquisitions seem more and more odd as the multi-tentacled web behemoth from 1994 makes media moves that appear to avoid exploiting technology for which they paid $680 million. Social: The WSJ reports that the long-rumored Facebook video play will be launched as soon as Thursday. We've [...]



via MarketingVox News & Trends

Will There Be Hunger for Editable Tweets?

Twitter is rumored to be putting together a new feature that allows for tweets to be edited.
According to The Desk (you can take it for what it’s worth) three employees from Twitter have ‘leaked’ information about this feature which has Twitter execs excited.
Once a user publishes a tweet, an “edit” feature will be present for a limited amount of time (Twitter is still currently working out the length of time the feature would be available). The feature would allow a user to make “slight changes” to the contents of a tweet, such a removing a word, correcting a typo or adding one or two additional words.
An edit could only be performed once per tweet. Once the edit is made, it would be immediately visible on that user’s Twitter feed. The edit would also show up on the feed of anyone who re-published the tweet using Twitter’s built-in “re-tweet” feature.
Now it is important that this looks more like rumor than reality but it also makes sense. Being able to edit social media content is avail…

Three Ways To Turn Your Content Marketing Efforts In To A Blazing Fire

In Youtility, Jay Bear wrote, “content is fire, social media is gasoline” and I truly believe that. Yes, great content that is optimized for the search engines can generate a lot of awareness and new business, but by peppering in social media marketing strategies, you can truly light that content on fire and explode your business.
A lot our clients at Stryde, rely on us for content strategy and execution. They invest a lot of money into content initiatives and in return, expect a lot back in terms of awareness and revenue. I’m sure it’s the same at your agency or if you’re an in-house marketer, the same in your organization.
To me, this is fantastic! Companies are finally coming around and realizing that quality content, laser targeted to fulfill the needs of their potential customers works, and generates sustainable results. The problem is, as marketers, we’re not taking full advantage of this content and we’re only getting about half the value out of it as we should be.
In today’s post…

Religious Sentiments Force Reliance To Quit Rs. 40k Cr Non-Veg Products Business

In a move which is said to be driven by religious sentiments, Mukesh Ambani has decided to shut down Delight, the non-vegetarian arm of Reliance Retail which was founded 5 years ago to sell non-veg products such as Chicken, Mutton and Fish.
As per media reports, around two weeks back, Reliance Retail issued termination notices to all managers and associates concerned with Delight. Over all in India, they have around 100 outlets which is supported by 150+ employees. These 100 outlets generated sales of Rs 63 crore with net loss of Rs 2 crore during FY 2013. Question mark hangs over their future as the management has decided to suspend their operations with immediate effect.
Reliance spokesperson shared with a leading media outlet: “Despite this sensitive balance of availability and convenience, it was felt that certain sections of customers were still hesitant to shop at our other stores. Reliance Retail has therefore decided to focus on vegetarian offerings only, within its retail portf…

WSJ: Facebook Launching Video Ads This Week

Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads.
The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed — on both desktop and mobile devices — on Thursday.
If it happens, it’ll be about a year since video ad rumors began to circulate. It was almost a year ago exactly that the first reports of video ads hit. They were first rumored to launch in April of this year, then subsequent rumors pegged a July 2013 launch date — neither of which ever materialized. The first video ads actually rolled out in October, but were limited to app developers promoting app installations.
Some Facebook users have reported seeing autoplay videos (not ads) in the News Feed within the last couple weeks. These videos autoplay as a user scrolls through the News Feed, but with audio disabled by default. The WSJ article doesn’t clarify if that’ll also be how video ads work.
Also not known is how long the video…

Beware, Government Plans To Spy On Your Internet Activity Using Netra

Indian Government is soon going to launch Netra, an Internet surveillance system to spy on all Internet traffic inside India. It can read and access whatever content is being generated by users on Internet such as social media posts, emails, images, videos, blog posts and even voice.
Netra or NEtwork TRAffic Analysis has been developed by India’s Centre for Artificial Intelligence and Robotics (CAIR), a sub-division of Defense Research and Development Organization (DRDO).

Netra would be used by Intelligence Bureau (IB) which is our domestic intelligence agency along with Research and Analysis Wing (RAW) which is our external intelligence agency to “intercept and analyze Internet traffic using pre-defined filters”.
DRDO has been working on Netra since 2010, when a team comprising of Dr. G Athithan and his team presented a high performance network traffic analysis technology for information security. A team of 40 senior scientists is behind the development and implementation of this Intern…

What If Rs 21 Lakh Crore Black Money Was Not Siphoned Off By Corrupt Indians Between 2002-11?

Between 2002-2011, corrupt Indians siphoned off a total of Rs 21,00,000 crore ($343 billion) worth of black money into offshore bank accounts. Rank wise, we are world’s 5th most corrupt country in terms of black money outflow. These stunning revelations were included in a report titled “Illicit Financial Flows from Developing Countries: 2002-2011” which was released by Global Financial Integrity, Washington-based research and advocacy organization which is supported by Ford Foundation.
For the year 2011, we were proudly placed at #3 in terms of total black money outflow. During that year, our corrupt elite sent across Rs 5,04,000 crore abroad as black money. Due to meteoric rise of Mexico and China, our position, fortunately, slipped to #5 for the overall decade.
Illicit Financial Flows from the Top Ten Developing Economies, 2002-2011

Global Financial Integrity (GSI) president Raymond Baker said while releasing this report, “As the world economy sputters along in the wake of the global f…

Marketing Day: December 16, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Study: iOS Remains Less Fragmented Than Android

Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices. Jelly Bean is thus the […]

Facebook No. 1 Mobile App Of 2013 But Google Has 5 Of Top 10

Nielsen published a range of year-end data today. Among other things the measurement firm said that 65 percent of American cell phone users now own smartphones. By comparison comScore says the figure is 62 percent. Regardless it means there are now more than 150 million smartphone users in the US. Nielsen also reported that 29 […]

Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nie…

Study: iOS Remains Less Fragmented Than Android

Data from Google and Chitika show that, despite improvements, the Android ecosystem is still more fragmented than iOS. Android 4.1 (Jelly Bean) and its younger sibling, KitKat, combine for just under 56 percent of all Android devices in the market. However KitKit is on just 1.1 percent of Android devices.
Jelly Bean is thus the single most common version of Android in the market. In contrast, roughly 90 percent of Apple device users are on iOS 6 or 7, and roughly three-fourths (74.1 percent) on iOS7.

Source: Chitika
What’s interesting is that nearly a quarter (24.1 percent) of Android users are still on Gingerbread (2.3). There has got to be some pent-up demand for the improvements of later versions of Android among these people.
It would be interesting to know the geographic distribution of these different versions of Android. I believe the data are global. By comparison the iOS data from Chitika only cover North America.
StatCounter reports that on a global basis Android devices are resp…

Facebook Adds Donate Now Button to Non-Profit Pages

Non-profits need people to donate money in order to keep doing what they do. Facebook has a lot of people visiting on a daily basis – people who have money to spend on virtual upgrades to the latest Facebook game. So why not match up the two?
Introducing the Donate Now button:

When you click, you get a pop-up asking if you’d like to donate $10, $25 , $100, $250 or other (where you fill in your own amount.) Click next and you go here:
They’ve made the smart move to include PayPal as an option. That’s fast and easy. Or you can choose a credit card. Click “donate” and your money is headed for a good cause.
By the way. . .

I’m not suggesting that Facebook would do anything untoward with your credit card information. But they are making it easier to get your money the next time around. Since the pop-up box says “New credit / debit card”, I have to assume that any card I’d previously entered would automatically show up as an option.
This Donate Now button is designed to go along with posts in you…

Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]

Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according to Nielsen’s look at the top digital brands of the year, just published today.
The data covers U.S. desktop web traffic from January through October of this year.
For Google, that average monthly audience is a six percent drop from 2012.
Facebook, the second most popular website with an estimated 134 million monthly visitors, saw an even bigger drop in desktop traffic — down 16 percent from 2012. And Yahoo, the same: third overall at about 130 million average visitors per month, but down nine percent from the previous year. As you can see below, all of Nielsen’s top 10 most visited websites saw desktop traffic fall in 2013.

Nielsen separates YouTube and Google here, and also separates Microsoft from MSN/Windows Live/Bing. Combing those would make Google an even stronger No. 1, and put Microsoft in second ahead of Facebook.
Top Video Sites Of 2013
Speaking o…

Yahoo Expands Programmatic Capabilities With New DSP Partnerships

Today Yahoo announced it is expanding access to new programmatic buying capabilities for its display inventory.
MediaMath, DoubleClick Bid Manager and The Trade Desk, Inc. are joining as launch partners to give advertisers self serve access to guaranteed ad inventory on Yahoo sites such as Yahoo Finance, Yahoo News and Yahoo Sports.
Advertisers will also have access to non-guaranteed inventory through the DSP partners. Several agency partners are already integrate with Yahoo Programmatic Guaranteed, including Accuen, Amnet, Magna Global, Merkle and Neo@Ogilvy.
Greg Williams, Co-Founder, SVP OPEN Partnerships for MediaMath said in the announcement, “By integrating with Yahoo, we are making programmatic media transactions more scalable and efficient for digital marketing professionals.”




via Marketing Land

Twitter Expands Promoted Accounts Into User Timelines On Mobile

Twitter is opening up one of its current advertising tests to all advertisers.
The test has involved showing Promoted Accounts in the regular user timeline on iOS and Android devices, not just in the “Who To Follow” recommendations.
Twitter has been testing this with some of its advertisers, and announced today that the test is expanding to all advertisers globally. From today’s post:
These recommendations leverage Tweets as a call to action and display natively in the home timeline. For example, a new coffee shop could run a geo-targeted Promoted Accounts campaign in timeline to build awareness about their business and explain why users should follow them on Twitter.
As with standard Promoted Account advertising, Twitter only charges the advertiser when the ad produces new followers.




via Marketing Land