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Showing posts from December 21, 2013
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Marketing Day: December 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Vine Username Reservations Open For Verified Twitter Accounts (And Me?)

Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there’s […]

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company’s enterprise cl…

Vine Username Reservations Open For Verified Twitter Accounts (And Me?)

Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL.
I say “needed” because there’s currently no way to see all of an account’s Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there’s been no way to point users to a Vine account page to browse through archives, get old video URLs or embed codes, etc. That will presumably change when the reservation process ends and Vine rolls out profile pages at the vine.co/USERNAME addresses.
The form launched this morning at vine.co/profiles, and is reportedly only for verified Twitter account holders. The rest of us, according to reports, are supposed to have to wait until Monday for the general land rush to begin.
But even though I’m not verified on Twitter, I had no problem just now using the form and reserving my Vine username:


Whether that reservation actually sticks for me … no idea. I guess I’ll find…