Well, things have changed with the changes in the online landscape. One thing that hasn’t changed though is our interest in a good ol’ fashioned Google beat down of supposedly unscrupulous SEO tactics by a site. Especially when that site is attached to about $15m of Marc Andreessen’s money.
Online lyric site RapGenius has faced the wrath of the Goog. According to several sources the site has been stripped of its search rankings and is now in the process of ‘making nice’ with Google to put Humpty Dumpty back together again.
The Business Insider reports in a rather simplistic manner
Rap Genius was caught trying to game Google to get higher search rankings.
Google’s search results are based on a lot of different factors, but at the most basic level, Google measures how many other sites are linking to your site to determine where you should be in search rankings.
So, Rap Genius was asking people to add links to Rap …