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Showing posts from December 26, 2013

Google Tells RapGenius “Yo! That’s Uncool!”

Remember back in the day when Marketing Pilgrim was just a little ol’ SEO blog?
Well, things have changed with the changes in the online landscape. One thing that hasn’t changed though is our interest in a good ol’ fashioned Google beat down of supposedly unscrupulous SEO tactics by a site. Especially when that site is attached to about $15m of Marc Andreessen’s money.
Online lyric site RapGenius has faced the wrath of the Goog. According to several sources the site has been stripped of its search rankings and is now in the process of ‘making nice’ with Google to put Humpty Dumpty back together again.
The Business Insider reports in a rather simplistic manner

Rap Genius was caught trying to game Google to get higher search rankings.
Google’s search results are based on a lot of different factors, but at the most basic level, Google measures how many other sites are linking to your site to determine where you should be in search rankings.
So, Rap Genius was asking people to add links to Rap …

2013 Web Analytics Year in Review

Google Analytics changes included several improvements to the user interface, the introduction of several real-time reports, new APIs and a plethora of reports to help you understand visitor behavior through new segments and acquisition reports.

via Search Engine Watch - Latest

‘Tis the Season to Return Things

As ecommerce continues to grow it is also experiencing growing pains.
Increased sales are good but all the enticements of free shipping and more also lead to something that most online retailers dread: returns.
The Wall Street Journal is reporting on how this is impacting the online industry

Free shipping and lenient return policies have given online retailing a huge boost. Now, chains are mining their order data to get shoppers to keep more purchases.
Behind the uptick in e-commerce is a little known secret: As much as a third of all Internet sales gets returned, according to retail consultancy Kurt Salmon. And the tide of goods flowing back to retailers is rising. Shipper United Parcel Service Inc. expects returns to jump 15% this season from last year, making them a significant and growing cost for retailers.
The stakes get even higher during the holidays, when return volume peaks. So this year, chains are digging through past transactions to weed out chronic returners, train shoppers t…

Top 11 Email Marketing Columns For 2013

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further.

Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics. We think you’ll find them worth a look (or a second look) as you formulate your email marketing plans for 2014. Many thanks to the contributors you see listed below — and those you don’t — for making Marketing Land’s content so valuable to our readers!
Top Email Marketing Columns of 2013
1. 5 Ways To Put Your Email Call To Action To Work by Chris Hexton, published 6/19/13. Facebook shares: 65, Tweets: 214, Google +1s: 95, LinkedIn Shares: 143
2. Mythbusting: Video In Email by Lynn Baus, published 1/16/13. Facebook shares: 32, Tweets: 274…

Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices.
According to a recent industry survey 56% of adult Americans have a smartphone, while 35% of US citizens over the age of 16 own a tablet device. And if patterns established during past holiday seasons continue — even to a lesser extent as the market becomes saturated — the number of tablets in circulation are likely to grow after people open their Christmas presents.

But even though there are fewer tablets than smartphones in the hands of consumers, it looks like these devices are beginning to play a much larger role in mobile conversions than many marketers might have guessed.
Tablets Draw Even When It Comes To Sales
A new report, hot off the pixel press…

9 Gadgets That Created Ripples in 2013

2013 saw several new and exciting gadgets being launched all across the globe. And consumers chose the best among them.
As per a Gartner study, as of 2013, there are more than 2.35 billion gadgets in use all over the world, which is an increase of 5.9% compared to 2012. As per the study, the market of gadgets is led by sale of laptops, smartphones and tablets as Desktop PC shipment is witnessing all time decline. In the year 2013, Desktop PC is expected to sell 305 million units, which is 10.6% less compared to 2012. A total of 202 million units of tablets are expected to be shipped in 2013, which is an increase of 67% compared to 2012, and the trend will continue in 2014 as well.
Total of 1.8 billion units of smartphones has been approximately sold in 2013, which is an increase of 4.3% compared to last year. Besides these, gadgets such as TV, watches and game consoles also saw incredible innovation and creativity as their sales zoom past their previous year’s record.
Here we present the…