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Showing posts from December 27, 2013
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Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android.
Here is the breakdown on the numbers we have access to:

iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android.
iOS 2X Android on Per Order Value: On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order.
iOS 2X Android Traffic: iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.

This data is U.S. only but why does iOS, which has a smaller user base than Android, dominate on these numbers?




via Marketing Land
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Don’t Let Delta Get a Free Pass on a Good Reputation

We live in an interesting time where computers make things ‘easier’ but they can also complicate a business very quickly.
The latest ‘victim’ of a computer glitch is Delta Airlines who had a roughly two hour period on December 26th where savvy travelers were getting some serious bargains. The New York Times reported:

Some lucky fliers capitalized on a computer error Thursday to buy inexpensive flights on Delta Air Lines.
From about 10 a.m. to noon Eastern, certain Delta fares on the airline’s website and other booking sites were showing up incorrectly, offering some savvy bargain hunters incredible deals.
A round-trip flight between Cincinnati and Minneapolis for February was being sold for just $25.05 and a round trip between Cincinnati and Salt Lake City for $48.41. The correct price for both of those fares is more than $400.

My personal response to this was “Did they honor the fares?” and Delta did. Without any further reading I was happy to think that Delta had ‘done the right thing’. …
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Infographic: How Android Updates Work

Android is certainly a mainstay and it is no longer a question of whether iOS devices from Apple and Android devices will compete but just how much much they will go at each other.
One mystery in the Android world for those who are not developers is the Android OS update process. Which version of Android you have is often determined by your carrier and the device you have. It can be a little maddening to not be able to update your device to the current OS as easily as most iOS users can and do.
HTC is trying to remove a little of the mystery with a detailed infographic that gives insight into the Android OS process necessary. I say insight only because for me a complete understanding is impossible since each of these steps requires other steps within a step that I simply have no exposure to. Needless to say I have assumed that it’s a fair amount of detailed work and I am comfortable with that.
Here is the infographic and you can click the image to enlarge it.


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Marketing Day: December 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:

Why Social Media Marketers Need To Follow The Weather

Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is not an exact science. I say this having just experienced this inexactness, if you will. A few weeks ago, a […]

Top 11 Email Marketing Columns For 2013

What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further. Following, you’ll find the top 11 columns — this is our content contributed by […]

Monetizing Your Website’s Real Fans & The “Bandwagon”

In the New England area, Red Sox fever came t…
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Delayed Deliveries and Sluggish Sales Make it a Not So Merry Christmas for Retailers

I was expecting one last gift to show up before Christmas but it didn’t get here. No big deal. I ordered the item late on Amazon and I wasn’t sure it would arrive. Besides, we had more than enough under the tree, so it will be a nice surprise for my son a week from now when all the excitement is over.
Then I checked my email and found a curious message from my sister. She got not one, but two gifts from me. Both identical in two different boxes from the same retailer. Oops! I placed the two orders only minutes apart. Did I actually, accidentally choose the same shipping address for both? Turns out I didn’t. According to my confirmation emails, I sent one box to NJ and one to NY. They both ended up in NY and I ended up being one of those complaining customers on the phone the day after Christmas. Next problem – they’re sold out of the item. Solution? The customer service person suggested that my sister re-mail the package (which was damaged because the delivery person left in in the sno…
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Mobile Budgets Soaking Up More $ (Poor Broadcasters, Tut Tut) | B2B Print Rulemaker Decides It's Been Too Tough on the Ailing Category

Mobile: There is more money. There was more money than we thought. There will be more money coming into mobile adspend. B2B: BPA, the group that has traditionally ridden herd on business to business publishers and their sometimes fanciful data practices, appears to be adopting a more lenient tone around the edges. Of greatest importance; they are allowing [...]



via MarketingVox News & Trends
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