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Showing posts from December 30, 2013

Jailed Spammer Escapes Prison | Direct Marketers Finding Paper Messages Pricey

Email: Convicted spammer Jeffrey Killbride may be home for the holidyas, having escaped from a federal prison in Lompac, CA. He was more than half-way through his 78 month sentence. Killbride was one of the first imprisoned spammers, having been convicted of early CAN-SPAM violations in 2007. Direct: The "other" direct marketing medium (remember snail mail?) is moving [...]

via MarketingVox News & Trends

Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards

To ring in the New Year, Mastercard is giving everyone a chance to be featured on Times Square’s famous digital billboards during New York City’s New Year’s Eve events.
The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on Facebook, Instagram and Twitter along with the #PricelessNewYear hashtag. According to Mastercard, it will display “the very best of all consumer generated content” on the famous Times Square billboards from 6:00 a.m. New Year’s Eve until the ball drops.
Mastercard says this campaign is its, “Largest integrated digital and social media campaign to date.” The company has already started curating consumer images on its website and social media accounts.
SHE SAID YES! Share your 2013 absolutely memorable moment using
— MasterCard News (@MasterCardNews) December 26, 2013

Beyond the social media and Times Square digital billboard content, the #PricelessNewYea…

Programmatic Dominates Our Top 10 Display Advertising Columns For 2013

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see from looking at our list of top 10 columns for the year. (By the way, those stand for real-time bidding, demand-side platforms and data management platforms — all aspects of the increasingly popular programmatic media buying landscape.)
Our generous contributor Ratko Vidakovic hit it out of the park with a guide to moving beyond AdWords to Demand-Side Platforms, and with so many other columns covering this emerging area of the display ad landscape. Thanks, Ratko!
Other hot topics included the seemingly-imminent demise of the cookie and musings on what might replace it, as well as explorations of what the growth of mobile devices means for display.
Following are our top 10 Display Advertising columns published in 2013, ranked based on pageviews gathered via Google Analytics.
Top Display Advertising Columns Of 2013
1. Beyond Adwords: Demand-Side Platforms Ex…

Get To Know: Houghton Mifflin Harcourt’s CMO

John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing.
Before joining Houghton Mifflin Harcourt, Dragoon served as Chief Marketing Officer and Channel Chief of Novell from October 2003 through April 2011. While at Novell, he oversaw all aspects of the company’s marketing and partner programs.
Dragoon’s marketing leadership experience includes the roles of Senior Vice President of Marketing and Product Management at Art Technology Group (“ATG”), and the Vice President of Operations at Internet Capital Group. Dragoon also spent more than 16 years at IBM, where he held a number of marketing and sales positions.
Dragoon is a graduate of The Johnson School at Cornell University where he received his M…

Matt Cutts on Duplicate Content

It’s very slow from a news perspective right now so why not go to something practical like a Matt Cutts video talking about duplicate content from earlier this month.

The video that follows immediately after is about guest blogging as well which is always a fun subject to consider.
Do you have a real strong grasp of what is considered duplicate content these days?
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via Marketing Pilgrim - Internet News and Opinion

Think Your Product Is an Impulse Buy? Run a Daily Deal

Recent research from Ryan Partnership (download page for study) shows just what online tools are best at helping move products.
If you have something that may not be a necessity but might be categorized as an ‘impulse buy’ it looks like daily deal sites are your best bet. This chart has been reproduced by Marketing Charts. Click the image to enlarge.

As we have seen over and over this year one of the mainstays of the online space is still email. The talk and the hype goes to social media but email looks to be one of the most effective ways to sell in the online space.
It’s not the sexy choice but when it rings the online register, who cares?

via Marketing Pilgrim - Internet News and Opinion