Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Yahoo gives its local search results a facelift with merchant snapshots that offer detailed business information, including a company overview, hours of operation, parking availability and more. The results looks a lot like Google.
The court in Virginia has ordered Google to pay a royalty for all AdWords advertising revenue to Vringo for patent infringement, for infringing upon two patents it owns. Google is appealing the judgment, which could be worth billions of dollars.
This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This particular gent is smart — he controls a marketing budget of over $30m a year, a reasonable enough portion of which is digital. His question stems from the many ways our industry talks about cookies (often incorrectly) and the peripheral terms than have become synonymous — RTB, big data, programmatic, pixel… He thought he used to know the answer to his own question, but found that he actually didn’t. And interestingly, the answers his team gave from around the room were inconsistent with each other…. We discuss big topics in this column but have not dealt with the basic cookie — until now. What Is A Cookie? A cookie is actually a small text file that sits on your computer in a folder dedicated to cookies. That cookie file contains information about you, which could be a simple ID number, or many other points of data. A cookie can only be understood by the …
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is the Fetch as Google tool, which gives users the opportunity to submit new URLs to Google's index.
The benefit of using deep links for mobile apps is the ability for marketers to bring users directly to a specific location within the app. Here are 10 reasons to use mobile deep linking, and how to use mobile deep linking in your app.
Remember NeoNurture? A quick recap, the “Car Parts Incubator” created for the people who coudn’t afford the traditional one. Developed by a group of team of awesome people named Design That Matters, they inspired an interesting thought and led by example by building an incubator from automobile spare parts which are abundant in the developing countries. They inspired several students from Stanford University who took up the job to build something that’s better. The EXTREME (design for extreme affordability) folks built an incubator that’s cheaper, portable and can be used in clinical setting as well as in a community setting. The product is aptly named as Embrace Infant Warmer, an innovative, low cost infant warmer for vulnerable new born babies in developing countries. It puts in use a phase change material to supply the heat to the bag which slowly releases the warmth to the baby over a span of 6 hours.
The heating element (the phase change material) needs no electricity and can be he…
Getting a new PAN card (Permanent Account Number) will be tougher from February 3rd, 2014 as there are new rules that need to be adhered to. The decision has been taken to combat the increasing number of fake cases of PAN card being discovered.
What is a PAN card & why is it necessary? PAN card is a unique alphanumeric combination issued in the form of a laminated card. A PAN number should look like this: AABPS1205E. PAN card not only serves as an id proof, it also is mandatory for financial transactions such as for the few given below:
Sale or purchase of any immovable property valued at five lakh rupees or more Sale or purchase of a motor vehicle or vehicle. A deposit, exceeding fifty thousand rupees, in any account with Post Office Savings Bank. A contract of a value exceeding one lakh rupees for sale or purchase of securities. Opening a bank account. Payment to hotels and restaurants against their bills for an amount exceeding twenty-five thousand rupees at any one time. Payment in cash …
Between February 7th and 11th, 2014, automobile fans and enthusiasts will stop all their appointments to get bedazzled at World’s 2nd biggest and Asia’s largest Auto Expo to be held in New Delhi. The expo is being organized at Pragati Maidan and India Expo Mart and is organized jointly by the Automotive Component Manufacturers Association (ACMA), Confederation of Indian Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). We have already shared 9 sizzling cars which will be displayed over there. Now, get ready to experience two revolutionary cars, which would be unveiled at this year’s Auto Expo: A)Maruti Celerio: The Clutchless Car After Swift, this is the first hatchback which Maruti is about to introduce in India. The technical brilliance of Celerio can disrupt the market. Maruti Celerio has been designed to provide auto-gear at incredibly low cost. There would be no clutch pedal, and gears would be auto-changed based on the speed.
According to a new study by Brand Trust Report, India Study 2014 (BRT 2014), it has been found that Samsung is the most trusted brand in India right now. Last year, Nokia held #1 position but it has since slipped down to 5th position. In number 2 position is Sony, followed by Tata. Last year, Samsung was at #2, Sony was third and Tata was ranked 5th in overall brand trust all over India.
Brand Trust Report is created by a company called Trust Research Advisory, which uses its proprietary 61-attribute Trust Matrix to determine which is the most trusted brand in the country. For the last year’s survey, they had surveyed 2505 influencers from 16 Indian cities generating 3 million datapoints. As per the website, they had identified more than 19000 brands, spread across 200+ categories to come up with top 1200 brands in India. This year marks their 4th such report, after ranking the brands in 2011, 2012 and 2013. For this year’s research, Trust Research Advisory has put in 15000 hours of field…
Catching up with its segmentation updates from last year, Google Analytics announced today a refresh to its Remarketing UI and new Remarketing list import options. Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now allows users to import existing segments, including custom segments […]
This morning Facebook announced its “Paper” app, which combines news from established sources and feeds from your friends. It has Flipboard-like page-turning functionality and seeks to enable users to “tell beautiful stories” to one another. The project is from Facebook’s app-development team, Facebook Creative Labs. It’s said to be the pet project …
If somehow you're still using article directories as a link building tactic in 2014, just don't. In his latest webmaster help video, Google's Matt Cutts confirms that links from article directories are bad and will give you no ranking benefits.
With Google constantly testing new features and making updates to its search product, we thought we'd round up some of the latest changes to Google's search functionality that are being spotted across the web. Some are confirmed updates by Google.
All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big game, Bing looked at U.S. search volume for both teams and found searches for the Seahawks were higher in 33 states.
Search Marketing Expo – SMX West rates increase Saturday, February 1st. Register now and save on all passes! Join us March 11-13 in San Jose for:
The latest tactics and strategies: Over 75% of the sessions are new. Check out the agenda. Presentations by more than 80 internet marketing experts on SEO, paid search, local/mobile search, social media marketing and more! See who’s speaking. Networking opportunities to connect with your industry peers. Six in-depth workshops on March 10th. Essential conveniences. At SMX West you’ll be treated right. Hot lunches. Snacks. WiFi access. Access to all presentation decks. All *included* with your All Access pass.
It's been a few weeks since Google's Matt Cutts publicly announced the demise of the link networks (remember Backlinks.com and Anglo Rank?). But Cutts revealed via Twitter the latest recipient of a penalty is French link network Buzzea.
Traffic Fraud: The IAB, a trade group of sites, tech firms and networks that often wind up unknowingly selling fraudulent web traffic, is pushing guidelines for avoiding traffic fraud. The easiest way, of course, is to go buy some cost-per-action deals, or (heaven forbid) some traditional media. Barring that, the IAB has some advice that will [...]
Email: Convicted spammer Jeffrey Killbride may be home for the holidyas, having escaped from a federal prison in Lompac, CA. He was more than half-way through his 78 month sentence. Killbride was one of the first imprisoned spammers, having been convicted of early CAN-SPAM violations in 2007. Direct: The "other" direct marketing medium (remember snail mail?) is moving [...]
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement.
Firewall acts a barrier between computer system and Internet connection. Sometimes, it becomes necessary to add or remove some program from Firewall rules list. These rules state if certain program is allowed to make communication or access Network connection. Sometimes, Firewall may mistakenly block some genuine software program but you want to allow it. In other scenario, it is possible that you want to block or restrict some program’s access because you think it is malicious. In both cases, one has to add a rule manually to Firewall and that is not easy for everyone. We, at Blogsolute strives to make things easier and accomplish them in smarter way. Here, I present a small tool which can add or block any program to Windows firewall from right click menu of that program.
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.
Facebook has just released its Q4 2013 results, and going by the numbers, it’s excellent. In fact, this was the first billion dollar mobile ad revenue quarter as Facebook generated staggering $1.25 billion from mobile ads. Overall, revenues have beaten market expectations and the stock market has reacted positively to the results. The single biggest positive factor which was witnessed in the earnings report was the fact that now, 53% of Facebook’s revenues is coming from mobile advertisements. At the start of the year, Mark Zuckerberg had said they are looking forward at growing revenues from mobile platform, and the gamble has paid off. When Facebook’s IPO was launched in May, 2012, mobile revenues stood at zero. But within 19 months, Facebook has tremendously improved their mobile offerings as advertisers are now ready to spend on the platform. While releasing the report, Mark said, “If 2012 was the year where we turned our core product into a mobile product, then 2013 was the year whe…
In the year 2012, Google had bought Motorola Mobility for $12.5 billion, which it sold yesterday to Lenovo for $2.91, thereby generating a direct loss of $9.59 billion, if we exclude the inflation and other associated costs. Google had to bite this bullet, as ever since this acquisition happened, it was weighing in on their balance sheet and profitability. Motorola had been bleeding Google badly; some estimates put the loss at $1 billion every year. Google has already lost $2 billion since this acquisition and trimmed the Motorola workforce from 20,000 to 3,800.
Larry Page announced this deal via this blog yesterday as he said, “We’ve just signed an agreement to sell Motorola to Lenovo for $2.91 billion,” adding, “I’m phenomenally impressed with everything the Motorola team has achieved and confident that with Lenovo as a partner, Motorola will build more and more great products for people everywhere.” Out of $2.91 billion, $1.41 billion would be paid at the close of the deal; $660 milli…
Seedstars World is aimed towards small businesses in the growing economies across the world. The companies compete on a national level to finally get shortlisted for the final event that takes place in Geneva, Switzerland. The prize up for grabs is a whopping amount of $500,000 (Over Rs 3 Cr) and the coveted title of “Best Startup in the World”. The regional events are conducted via the regional partners, Microsoft Venture, for India. Startups with existing product in market, a capital less than half a million US dollars in capital and is less than two years as operational period are eligible to compete for this competition. The available product for the startup needs to be such that can fit in other global markets as well. Last year, Seedstars had over 1000 applicants and the count has improved this year. The finalists that have competed and cleared the regional events and have been chosen for the finals in Geneva. Bangalore Based HackerEarth made it to the finals of this prestigious st…
The rumours are flying thick and fast in regards to Flipkart and Myntra merger. Most major media publications, including Times of India is reporting that Flipkart has approached Myntra with the merger offer citing sources directly related to the deal. This news comes close to heels of rumored $50 million investment by Premji Invest. As we reported yesterday, Myntra was reconsidering the deal, as they may been approached with some better offer. Probably, the Flipkart’s offer must be it! Whatever said and done, these are currently at rumours stage and both the sides have not given any inkling about it.
But if you talk about synergies, definitely the merger looks good on paper. The biggest factor in this rumored merger are the two common investors in Myntra and Flipkart; Tiger Global and Accel Partners. Both the investors combined own 53 percent in Myntra and around 40% in Flipkart. Flipkart has been eyeing private label acquisitions like Zovi and YepMe for quite some time now. Apparel is a …
In the US, 78.9% of Facebook’s daily users access the site via a mobile device – and Facebook just gave a lot of them a way to easily hide your posts. (Forgive me Regal, this was only a test.) The “What’s New in Version 6.9.1″ notes on today’s updates says you can now “Choose whose posts you see in News Feed.” We’ve had this ability on the web for awhile but I guess it wasn’t available on the app until now. I didn’t notice, mostly because I rarely bother “hiding” posts. When you click the little arrow on a post you can choose “I don’t want to see this.” And if you don’t understand that, Facebook includes an explanation below the prompt: “Hide this post from News Feed.” You can also choose to Unfollow. Facebook also clarifies this option with “You won’t see posts from (INSERT NAME). If someone you follow shares a post from someone else, the dropdown includes a third choice to hide all posts from that third party. Now that’s useful if you have a friend who insists on passing along every post…
Pinterest Interests is designed to make it easier for pinners to explore topics they are most interested in and find new pins on topics that they most frequently pin on. Recommendations will be based on previous pins collected and more specific.
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more.
Privacy: The IAB published a whitepaper giving a run-down of all the various cookie alternatives, in anticipation of the coming cookiepocalypse. Many of the alternatives are about as attractive to advertisers as the "new Cookie Monster" was to kids when Sesame Street rolled out a more culinarily-correct version that espoused manic enthusiasm for kale. Social: Facebook finally caught [...]
Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts were expecting good things, but the numbers beat those rosy predictions. Revenue was $2.585 billion, up 63 percent year-over-year and above the $2.33 billion that had been pegged. Earnings per share (Non-GAAP) hit 31 cents, also above expectations […]
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “soci…
Facebook released a fourth quarter earnings report this afternoon that will make many investors very happy. Analysts were expecting good things, but the numbers beat those rosy predictions. Revenue was $2.585 billion, up 63 percent year-over-year and above the $2.33 billion that had been pegged. Earnings per share (Non-GAAP) hit 31 cents, also above expectations of 27 cents. The company had strong growth in the fourth quarter and Facebook’s stock has been rising in after-hours trading and is currently up nearly 5 percent from its close at $53.53. Advertising revenue was $2.34 billion in Q4, which is an increase of 76 percent over the Q4 2012. Payments and other fees accounted for $241 million in revenue in the fourth quarter.
Average revenue per user rose significantly quarter-over-quarter to $2.14 from 1.72. In the US & Canada, that number topped $6.03, up from $4.85 in Q3 and $4.08 in Q4 2012. Net income (GAAP) for the quarter was $523 million, up from $425 in Q3 and just $64 millio…
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy “social media war room,” Martin composed the tweet that would snowball into Arby’s biggest ever social media win to date. “When I saw so many people mentioning us in relation to the hat, I thought it was a great opportunity to jump into the conversation,” said Martin, who was gracious enough to take an interview from his snowbound home in Atlanta. His tweet to @Pharrell has earned more than 83,000 retweets and has been favorited over 48,000 times. Martin says it has garnered 10,700 replies and helped the brand win 6,000 new Twitter followers. Martin said the tweet turned into a “perfect storm” with it being posted early in the show. As Pharrell kept taking the stage wearing the unique hat, winning mo…
Forrester surveyed 60,000+ US adults to find out which social networks are popular with different generations.
The follow up question should be, “Which of the following websites do you intentionally visit at least monthly?” I’m looking at you, Google+! Pilgrim’s Partners:SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!