Skip to main content
Instapage

Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO

guest-postsMatt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.


It’s a lengthy post, with lots of justifications for the move, but boils down to this:



“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”



According to my Twitter stream, just about every SEO I know was in favor of the move. Which goes to show the high caliber of SEOs I happen to know. ;-) As a blogger, I was also grateful to see this move. Why? Because I’ve grown tired of the gazillion guest post pitches I receive every day. Seriously, it’s become worse than the paid link spam emails.


Take this one, totally unsolicited:



Below is the link to the article for your review. If everything looks good you are free to post it.


“Implementing International BYOD Policies: Challenges and Solutions” ([Link to content farm generator])


If you have any questions please let me know.


Thank you so much!



My reply?



Thanks, we’ll pass. It’s not on topic and we don’t accept posts from content farms.


Regards,


Andy Beal



It had gotten to the point where I had given up on accepting guest posts unless I personally knew the author and could vouch for the quality of their work. Now that Matt Cutts has said that guest posts for links are dead–or at least as dead as Google’s algorithms can detect them–I’m hoping to have some sanity back in my inbox.


Of course, much of the discussion centered around whether guest posts had any value at all, now that Google had taken action. Well, of course they still have value. There’s nothing like a quality guest post to get your name in front of a different audience and generate direct traffic back to your site. That’s something that Matt ended up clarifying with this addendum to his post:



“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”



As the adage goes: guest posts are dead, long live guest posts!








via Marketing Pilgrim - Internet News and Opinion

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…