Skip to main content
Instapage

Why I’m Thankful Matt Cutts Kneecapped Guest Posts for SEO

guest-postsMatt Cutts decided his next 30 day challenge would be to cause chaos and angst in the SEO community by announcing the demise of guest blogging as a tactic for getting backlinks.


It’s a lengthy post, with lots of justifications for the move, but boils down to this:



“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”



According to my Twitter stream, just about every SEO I know was in favor of the move. Which goes to show the high caliber of SEOs I happen to know. ;-) As a blogger, I was also grateful to see this move. Why? Because I’ve grown tired of the gazillion guest post pitches I receive every day. Seriously, it’s become worse than the paid link spam emails.


Take this one, totally unsolicited:



Below is the link to the article for your review. If everything looks good you are free to post it.


“Implementing International BYOD Policies: Challenges and Solutions” ([Link to content farm generator])


If you have any questions please let me know.


Thank you so much!



My reply?



Thanks, we’ll pass. It’s not on topic and we don’t accept posts from content farms.


Regards,


Andy Beal



It had gotten to the point where I had given up on accepting guest posts unless I personally knew the author and could vouch for the quality of their work. Now that Matt Cutts has said that guest posts for links are dead–or at least as dead as Google’s algorithms can detect them–I’m hoping to have some sanity back in my inbox.


Of course, much of the discussion centered around whether guest posts had any value at all, now that Google had taken action. Well, of course they still have value. There’s nothing like a quality guest post to get your name in front of a different audience and generate direct traffic back to your site. That’s something that Matt ended up clarifying with this addendum to his post:



“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”



As the adage goes: guest posts are dead, long live guest posts!








via Marketing Pilgrim - Internet News and Opinion

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Crimson Hexagon Now Offers Access To Tumblr Firehose

Analytics provider Crimson Hexagon announced today that it has joined Tumblr’s Preferred Data Partners program, and now can offer customers access to insights about Tumblr’s full firehose of public activity.Boston-based Crimson Hexagon provides analytics for brands and agencies, analyzing consumer behavior on Twitter, Facebook, Instagram, Sino Weibo, Google+, YouTube, blogs, forums, review sites and other online platforms. The Tumblr integration offers Tumblr data for all public posts since October 2014 and will enable customers to track brand mentions and logos, measure conversation volumes and analyze sentiment drivers on Yahoo’s network.Crimson Hexagon has given several clients beta access to Tumblr data since the beginning of the year; among them is marketing agency VML, which has been pleased with the results.“By using Crimson Hexagon’s Tumblr data, we have expanded our view of online conversation, which allows us to discover new communities of brand-loyal customers for our clien…