Budweiser has been declared this year’s official Super Bowl brand winner by video analytics firm Unruly, with its “Puppy Love” ad generating more than 1.3 million shares.
The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared ads this year, with its “A Hero’s Welcome” taking the No. 2 spot, and “Ian Up for Whatever” taking the No. 5 spot.
According to Unruly’s data, Budweiser’s heartwarming ad, featuring a friendship between a puppy and a Clydesdale horse, is already the sixth most shared Super Bowl ad of all time, and has helped the the brand overtake Volkswagen as the most shared online Super Bowl brand ever.
Citing research from media tracking company Civolution, Unruly said the Budweiser “Puppy Love” ad also earned the most television coverage of all this year’s Super Bowl ads:
In the US, “Puppy Love” appeared on national television channels 75 times prior to the game and on local broadcasts 1,200 times which is nearly four times the next most popular ad, Volkswagen’s “Wing’s” commercial.
Released four days prior to the Super Bowl, “Puppy Love” marks the second year in a row Budweiser has ranked No. 1 for most shared Super Bowl ads by Unruly. Last year, the brand’s “Brotherhood” spot earned 1.5 millions shares from the time it was released until the day after the game.
“Puppy Love” was also named this year’s most popular Super Bowl ad by iSpot.tv which ranked ads based on a culmination of data, including social actions, online views and search activity.
Unruly’s Top Ten Most Shared 2014 Super Bowl Ads
1. Budweiser “Puppy Love”
2. Budweiser’s “A Hero’s Welcome”
3. Axe “Super Bowl 2014″
4. Jaguar “Rendezvous”
5. Bud Light “Ian Up for Whatever”
6. Kia “The Truth”
7. Volkswagen “Wings”
8. Cheerios “Gracie”
9. Toyota “The Muppets with Terry Crews”
10. Chevrolet “Romance”
via Marketing Land