Today, Twitter a announced it is expanding ad inventory for Promoted Accounts to search results. Twitter will automatically serve Promoted Accounts ads in relevant search results based on an advertiser’s existing targeting criteria.
Advertisers already running Promoted Account campaigns don’t have to take any action to be included in the search results listings.
Currently, Promoted Tweets are sometimes served in search results and the recommendations for accounts to follow are organic, as shown in the example below. Promoted Accounts can now show along with the organic recommendations of people to follow.
via Marketing Land