Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
The Brand Playbook reveals the tools and best practices developed by a generation of YouTube content creators in order to help brands as they develop content strategies that will resonate with 21st-century consumers and to build engaged audiences.
According to multiple sources last week Google is now requiring a “powered by Android” indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are a number of specs that indicate placement and size. The following image was obtained by Android Police.
There was no explicit rationale provided. However there’s considerable tension between Google’s efforts to standardize the Android experience and hardware makers’ efforts (specifically Samsung’s) to “own” the device and differentiate it from other commodity providers of Android hardware. It’s interesting that Google is doing this now and seeking to raise the profile of Android as a distinct brand. Over on the tablet side Google might want to start cracking down on low-end tablet makers’ use of the Google brand to sell their substandard devices.
Get organized and bring some order to your social media strategies with a little routine maintenance. Use this checklist to give your social profiles a deep cleaning and enter this new season with a tuned-up presence and strategy.
Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.
Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)
A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content — photos and videos — for use across multiple social networks. When it’s finished, the app will allow “a large number of hotel/destination employees (across multiple departments) … to capture compelling images, video and anecdotal experiences with no interruption of their regular duties.” Those images will be sent to the hotel’s social media team for review, and accepted content will be automatically posted to Facebook, Twitter, Google+, Instagram and LinkedIn. There are, of course, some obvious potential privacy issues when hotel employees begin taking photos and videos that may include …
If your business has taken on too much SEO risk, the only cure is diversity. To improve marketing results, reconsider PPC (especially remarketing), put a new push on user-experience and conversion, and re-engage with your PR teams.
Welcome to the end of the work week (for some). I thought I’d wrap up my part with a look a few stories that totally confused me this week. For example. .. Facebook acquires Oculus VR Oculus is an amazing company. They created The Rift, an awkward looking but very cool piece of technology that lets you move around inside a virtual world by simply moving your head. It’s the next generation of gaming technology but what does that have to do with Facebook? I’m not the only person mystified by this match-up. Here’s a quote from the Oculus blog:
At first glance, it might not seem obvious why Oculus is partnering with Facebook, a company focused on connecting people, investing in internet access for the world and pushing an open computing platform. But when you consider it more carefully, we’re culturally aligned with a focus on innovating and hiring the best and brightest; we believe communication drives new platforms; we want to contribute to a more open, connected world; and we both see virt…
Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […]
According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this […]
Content: Back in the 80s and 90s, reporters and copywriters would sometimes supplement their income by moonlighting as anonymous porn writers, a practice they would keep secret for fear of getting fired from their day jobs. Today's ill-favored side business? Writing for native advertising. Video: A Diffusion Group study indicates that about 60 percent of households have at [...]
According to Custora’s latest reports, last month’s e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate. Custora’s numbers show mobile e-commerce continues to grow, with purchases made on smartphones and tablets climbing from 14 percent in 2013 to 19.5 percent this year: Mobile e-commerce continued its strong growth in February, increasing its share of the total e-commerce pie by 45 percent over 2013. 2014 E-Commerce Sales Compared to 2013:
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain your goals that much faster. Learn all about the many types of conversions you should be tracking and why.
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work.
It is quite an achievement in India if your YouTube channel shows up as the first result when you Google for ‘bakchod’. The word ‘bakchod’ basically refers to an Indian slang used for a person who talks nonsense. No dispute here, sex, politics and religion are the most used (and abused) topics during the cherished ‘chai-time’ conversations in India. Someone had to pick these discussions from the dining tables, offices, classrooms and restaurants. Enter Tanmay Bhat and Gursimran Khamba, the co-founders of All India Bakchod, a startup that lives and sells humour. India’s foremost comedy podcast, All India Bakchod has come a long way since they started in 2012. The duo is driven by their innate ability and curiosity to explore human follies. It seems to have worked every single time but how was it the very first time? What triggered or rather annoyed Tanmay Bhat and Gursimran Khamba to take their sanity (or insanity) to the nation, err… people? All India Bakchod is now two years old. Las…
Hailing from a humble family, Ravi Kumar completed his engineering from the JSS Academy of Technical Education in Noida in 2009. He worked as a web developer for a year and also got through to NITIE, Mumbai, for a course in MBA. The year was 2010 and the e-commerce wave was hitting India. It was during this time, pretty early in the wave, that Ravi realized the potential of the secondary industry over e-commerce — deals and coupons. And this is how FreeKaaMaal came into existence. There is tough competition in the space with the likes of CashKaro, CouponRani, and others. Let us hear from Ravi how he has braved the competition and is scripting his success story. How did you begin on this journey? RK: I always had this desire to start something of my own. College days are the best time for that as you don’t have any pressure and most importantly nothing to lose. In 2010, e-commerce was a big buzz and everybody was talking about daily deals and group buying sites. At that time I started …
How should you handle linking between many different country specific sites, or several sites your company owns that are all related, without running afoul of Google for unnatural linking? Google's Matt Cutts shares advice on how to not look spammy.
Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.” Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific interest areas and more than 300 branded communities. Financial details of the acquisition were not disclosed. “With Klout, Lithium fully delivers on its vision of building a trusted online connection between consumers and the brands they care about,” said Lithium CEO Rob Tarkoff. Brands like AT&T, Best Buy and Skype use Lithium’s technology to manage their social networks. Lithium said Klout CEO Joe Fernandez will be part of its executive team, serving as a general manager and SVP, managing Klout operations. A post by Fernandez on the Klout company blog claimed Klout users will sti…
The UK’s Advertising Standards Authority (ASA) has cleared a radio ad attacking Google’s privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft’s Outlook email that said it — unlike Google’s Gmail service — doesn’t scan the contents of emails to sell ads. The radio ad begins with a voice speaking in Pig-latin, followed by a narrator who says “Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your e-mails to sell ads. But Outlook.com doesn’t.” In its decision, the ASA admits that both companies scan emails for the sake of identifying viruses and spam, but that Microsoft’s ad is specifically referring to scanning emails for ad targeting: We acknowledged that Outlook.com scanned e-mails for viruses and spam messages, and that this was not referred to in the ad. However, we understood that this was standard pr…
The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. The average score was about 2.8 out of 5.
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are the same as other text ads on a pay-per-click basis with bidding done on product targets.
Search: Google is trying to deter people running sites from gaming its search algorithm, and it appears to be doing this by making examples of certain people. The SEO community is howling about disproportional manual actions and a lack of visibility as to what the heck is happening, despite Google promises to be less opaque. Mobile: Bing is [...]
As you can see 30% of us get our news while on Facebook, if you can really call it “news.” When you dig a little deeper, you discover that the news we’re getting is nothing more than a blend of TMZ, ESPN, and local community gossip:
The research also suggests that 66% of Facebook news consumers don’t like getting their news from news organizations or journalists. I’d imagine they believe the news fairy is the one that seeds the news to Facebook in the first place. Lastly, while getting visitors to your news website might be easier with Facebook, they tend not to want to stick around long:
It seems to me that the internet is sapping our attention spans–one of the reasons why Repped is less than 200 pages long. I know it’s true for me. I don’t even watch the morning news these days, instead I cut out the fluff with a conscise update from my local morning anchorman:
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will help you discover unmet opportunities to leapfrog your competition and dominate your market.
Despite being a recommended mobile “best practice,” only 9 percent of the top 100 e-retail sites are using responsive design. That’s according to the latest edition of The Search Agency’s Mobile Experience Scorecard. Previously the agency evaluated and ranked the mobile sites of the Fortune 100 and top 100 traditional retailers. In this ranking exercise, The Search Agency considered a range of criteria, including including site/page load time, site format, search box, shopping cart, sign in, social media buttons and app presence. Each category offered a potential score of five points. Those were then averaged to determine a total score.
The winners of the study were largely female oriented sites in the jewelry, health/beauty and apparel categories. Below are the top 32 mobile e-tail sites and their composite scores. The top three were Nasty Gal, eBags and Zazzle. Amazon was ranked 15th. In an earlier study (Fortune 100) using somewhat different criteria Amazon ranked 14th. Groupon, which …
Super early bird pricing for Search Engine Land’s SMX Advanced expires end-of-day Friday, March 28.Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links:
It’s a big day for images. First Bing launches their new image-centric Product Ads and now Twitter is making their world more visual with two new features. We begin with tagging. You can now tag up to 10 people in a Twitter photo without eating into your 140 character limit. That’s crazy huge and it sounds a little bit like what we were discussing earlier about Twitter becoming more Facebook-like. . . I mean. . user friendly. When you upload a photo, you’ll get the “who’s in this photo” prompt. Type a name, choose from the suggestions and go. The people you tagged will get notifications just as if you “@” mentioned them. Twitter realizes that this could get annoying if you’re a popular (or extremely unpopular) person, so you can switch your privacy level from “anyone can tag me” to “only people I follow.” If you don’t want to get tagged at all, don’t let people take your picture in the first place. Here’s where I see this going crazy. I have a lot of fangirl friends who post celebrity im…
Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length. It wouldn’t happen. Until now the only way to notify a user that they’ve been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10 people in a photo without burning through any of the precious 140 characters.
A new feature will soon be rolling out in the updated versions of the app that will allow users to see a “Who’s in this photo?” prompt when a picture is selected. They can then beginning adding in other Twitter users and the tags will show up next to the photo.
Additionally, Twitter is allowing users to share up to 4 photos in a single Tweet. Users can select 4 photos from their gallery and Twitter will automatically create a collage. This is rolling out today for iPhone and coming soon to Android. Both of these new phot…
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google's Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
In case you haven’t noticed, visual imagery is in like Flynn. Pinterest, Instagram, expanded photo options on Twitter and Facebook – it’s a byproduct of our lightening fast, mobile world. If we can see it, we’re more likely to choose it and buy it. So Bing is bringing that idea over to the search page with their new Product Ads. The Product Ad can combine with the traditional text ad as well as an organic text result for a pretty big 1-2-3 punch. In this example, we have fresh flowers from Contoso Floral. Your eye goes right to the beautiful bouquets on the right. The best thing about these ads is you don’t have to agonize over keywords and ad copy. You just create a Bing Merchant Center Store, upload your catalog of products (there’s a template for that) and then create your campaign. Bing has videos that will walk you through the process but it’s basically about matching your product type (wedding bouquets) to BingAd Groups (spring weddings). You can then further define your target au…