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Facebook: App Links Allow Deep Links Between Mobile Apps

Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web.
It’s also cross-platform between mobile and web content, as well as between mobile operating systems.

Implementation is simple and uses basic tags/HTML code:
Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, take users to an app store to download the app, or take them directly to the web to view the content. This allows developers to provide the best possible experience for their users when linking to their content.
App Links are specified using the tags defined in the registry below. Each target platform requires a different set of metadata in order to provide enough context for one app to deep-link into another.

This…

Facebook Will Give You The Ability To Login To Apps Anonymously

Recognizing that many people are wary about sharing their online identities, Facebook announced an anonymous login feature for mobile apps today at the F8 conference in San Francisco.
“We know that some people are scared about pressing this blue button,” Facebook CEO Mark Zuckerberg said, pointing to an image of the normal Facebook sign-on, during his keynote address.
The new feature, which is being testing with a limited number of developers with plans to roll it out further in the next few months, will allow users to sign into apps they want to try out or use without sharing their full Facebook data.
Anonymous Login lets people log in to apps so they don’t have to remember usernames and passwords, but it doesn’t share personal information from Facebook. People can decide later if they want to share any additional information, once they understand more about the app.
Here’s how it looks:

Facebook also announced that is enhancing the login screen to give users more choices about the inform…

Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference

Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote.
What does Zuckerberg have in store? A new mobile ad network is widely expected, at this point. But we’ll all know for certain, and if there’s more, when things get going at 10am PT.
Below is our live blog, where you can watch the news, as it happens. Facebook is also offering a live stream, which you’ll find here.





via Marketing Land

Get the Most from Technology-Powered Marketing – Attend MarTech: The Marketing Tech Conference

Marketing is now a technology-powered discipline… a new world of experience-enhancing capabilities that challenge marketing organizations to reinvent their strategies, operations, technologies and talent.
Join us for MarTech: The Marketing Tech Conference August 19-20 in Boston and we’ll help you:

maximize the value of your investment in marketing technology;
implement a culture that is responsive, agile and drives business success;
harmonize the often-competing priorities of marketing and IT;
recruit and develop people who will create brilliant online experiences for your customers.

See the agenda for sessions including:

To Build or Buy Your Own Marketing Cloud?
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
The New Marketing Operations Archetypes: What Works and Why
Growth Hacking: The Human “Operating System” for Marketing Technology
The Talent Land Grab in Marketing Technology: How to Win

Register Today and Save

Register now for MarTech. …

Google Flatly Denies Anonymous Claims It Defrauded AdSense Publishers

Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for “serious losses in the financial department” at Google.
Google flatly denies the post as “complete fiction” in a statement issued to the press:

“This description of our AdSense policy enforcement process is a complete fiction. The color-coding and “extreme quality control” programs the author describes don’t exist. Our teams and automated systems work around the clock to stop bad actors and protect our publishers, advertisers and users.
All publishers that sign up for AdSense agree to the Terms and Conditions of the service and a set of policies designed to ensure the quality of the network for users, advertisers and other publishers. When we …

What You Can Do With Gists on Github?

Github is the popular website among software developers for sharing code. The site hosts over 12 million open-source projects — including games, books and even fonts — making Github the largest code repository on the Internet.
Github offers another useful service called Gist that developers often use to dump their code snippets but Gists aren’t just for geeks and coders — they offer something for everybody. If you have ever heard of web apps like Pastebin or Pastie, Gist are similar but more polished, they are free of advertising and loaded with more features.
Gist – They aren’t just for Geeks!
Here are some areas where you can utilize the Gist service. And you don’t have to be a geek for this.
1. Write Text Anonymously
You don’t have to create an account at Github to use Gists. Just go to gist.github.com, write any block of text in the space provided and create a Gist. You can choose to have a secret Gist that will not be visible to search engines but only to those who know the URL of tha…

32 Ways to Trip a Google Spam Filter

Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and potentially activate a Google spam filter, never implement any of the these 32 tactics.



via Search Engine Watch - Latest

Bluehost WordPress Hosting Discount : Save 56% On Yearly Hosting

Bluehost is rated as one of the top Webhosting for WordPress and I have already shared a beginners guide on How to Install WordPress on Bluehost. Anyhow, lets talk few features about Bluehost and by the end grab special Bluehost promo discount ranging from $3.95 to $5.95/month. There are only couple of shared hosting which
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The post Bluehost WordPress Hosting Discount : Save 56% On Yearly Hosting appeared first on The Next SEO.




via The Next SEO

Mesothelioma

Mesothelioma is a form of cancer that is almost always caused by previous exposure to asbestos. In this disease, malignant cells develop in the mesothelium, a protective lining that covers most of the body’s internal organs. Its most common site is the pleura (outer lining of the lungs and chest cavity), but it may also
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The post Mesothelioma appeared first on The Next SEO.




via The Next SEO

How to Find Effective SEO Keywords

Effective Ways to Choose SEO Keywords We have all heard the saying, “choose your keywords carefully”. This has never been more true with search engine optimization. Before you plan your next SEO-oriented campaign, you should know that its overall success will be largely dependent on the keywords to use. Choosing the right keywords means being
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Do-Not-Track (Light) Lives | NewFronts Bundle Syndicated TV with New Programming | 360i: We Reverse Engineered Quality Scores

Search: 360i Claims to have reverse-engineered the rather opaque "quality scores" that Google assigns keywords, and which have enormous effects on paid search prices and levels of exposure. They are selling a dashboard of sorts that monitors sets of keywords and notifies marketers if there are things they can do to increase quality scores. Video: Yahoo's pitch for [...]



via MarketingVox News & Trends

Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront

Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women.
Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors worldwide across its web properties.
That technically makes it the seventh biggest online media company. Glam, now Mode, says it’s the only pure content play, though, and that after taking out non-content parts of other media companies — search, for example — Mode rises to the number two spot.
Mode showed off 10 new original shows that will air across several of its channels including more female fare such as “Supermarket Adventures” and “Mi Casa Su Casa” as well as two new shows targeted at men. “Who’s The Real Alpha?” pits famous males against each other in a battle of testosterone — think Leonardo Di Vvinci pitted against George Bush, Napoleon vs. Tom…

Augmented Reality App Shares History Of Jose Cuervo

Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers on the message-in-a-bottle theme and adds an element of augmented reality.
Designed to reflect the brand’s 219-year history, the work highlights a volcanic eruption that enriched the soil for the brand’s agave plants, Cuervo’s work in relieving America from an era of Prohibition, the celebration of Cinco de Mayo, the brand’s invention of the margarita and, yes, bikini volleyball.
Along with TV and a YouTube home page takeover, the campaign offers people an interactive “historeality” of the Jose Cuervo brand through a downloadable augmented reality app.
App users will be able to hover over a bottle of Tradicional and activate the experience. The bottle’s body will first turn into the bar where Cuervo played a role in inventing the Margarita. Users can then learn about the historical relevance of the scene, share via social media, take a screen grab or vis…

Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”

China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally.
While the company does business globally I would caution that AppFlood’s data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends.

Appflood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are higher.
Publisher eCPMs climbed to an average high of $1.26 in February before falling by half in March. Regional data are not provided in the report. Hopefully they will break all these data down by region in future reports.

Appflood says that most of the ad revenue it sees is being generated by “interstitials.” That category represented a full 70 percent of global app-ad revenue according to the compan…

Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1

New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo.
Strategy Analytics’ numbers must be viewed with caution however because they’re based on the unreliable “shipments” metric and methodology. Shipments don’t equal sales to end users and certainly don’t equal usage and traffic in the real world.
According to the data, Samsung’s shipments-share loss was its first decline since late 2009. The lower end of the market is where competition is most intense, with Chinese makers gaining traction. Nokia has suffered there too.

Source: Strategy Analytics
Apple continues to be weak in developing markets and at the smartphone entry level because of the lack of a low-priced offering. The 5c was not as full-featured as the 5s and not aggressively priced enough to satisfy that “entry level” slot. However Apple arguably doesn’t want to compete at the l…

Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft’s nightclub themed NewFront presentation in a warehouse-like space in New York’s Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Teller, — charged with delivering premium TV content — told the audience of hundreds of advertising industry movers and shakers that “building something substantial is going to take time”.
Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers and to create television experiences that are extensions of the Xbox gaming environment. Jordan Levin, Executive Vice President of Xbox Entertainment Studios, said, “Games have been part of our DNA for at least the last 15 years, and creating original TV content is a logical next step in our evolution.”
The company still Microsoft did not have any previews of its “Halo” series executive produced by Stephen…

VIDEO + SLIDESHOW: What’s Next For Paid Search Marketing?

2013 was a year of big changes for search marketers, from the launch of Google’s Enhanced Campaigns and PLAs, to new cross-channel retargeting options, advances in real-time bidding and new ad formats.
Paid search is still the most effective and measurable digital ad medium, and in 2014, it will become more closely linked with display, mobile and social, and with offline marketing tactics. The coming year will see Big Data transform paid search, enabling advanced audience-based targeting for the first time.
Below, watch the keynote presentation Looking Forward: What’s Next For Paid Search Marketing in 2014? by Wister Walcott, co-founder of Marin Software, from the Marketing Land Digital Marketing Summit at SMX West 2014.
Looking Forward: What’s Next For Paid Search Marketing in 2014?
Speaker: Wister Walcott, Co-founder and EVP, Products and Platform, Marin Software

Follow along with the presentation slides below:

Related Resources

How To Guides: Search Marketing





via Marketing Land

Digital Media Now > 1/3 of Agency Revenues | Guilty on Domestic Charges, RadiumOne's CEO Fired

Agencies: Digital media now accounts for more than a third of agency revenues, a landmark inflection point reached in only 20 years. Back in 1993, when agencies first started to dedicate full-time staff to the purpose, online media shared the lowest agency status, along with local retail advertising, matchbook covers and infomercial work. It is notable [...]



via MarketingVox News & Trends

360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores

Digital marketing agency 360i announced today it has launched a search marketing tool to monitor paid search campaigns.
360i claims its new Digital Nervous System, or DNS, can help marketers better understand their brand’s Quality Score assigned by Google, and adjust their campaigns for better results.
“There are already scores of optimization tools that enable teams to work faster,” said 360i president Jared Belsky, “But what was missing was a technology that unlocks Quality Score – the central nervous system of Google’s auction.”
According to the announcement, 360i’s new platform removes the mystery of a brand’s Quality Score by using proprietary technology:
DNS helps resolve this by running data through proprietary algorithms that are tailored to a brand’s specific goals and calculating a health score based on metrics such as click-through rate, landing page relevance, creative messaging and keyword optimization. At any time, a marketer can see how a campaign is performing and can make…

4 Reasons Nofollowing All Links Is Absurd

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.



via Search Engine Watch - Latest

Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings

Among the basic assumptions behind Facebook and Twitter’s battle for second-screen dominance is that social media helps drive deeper engagement and better ratings for television content.
But one television executive said there’s no evidence of such a connection. NBCUniversal’s head of research Alan Wurtzel told the Financial Times is “not a game changer yet” in influencing television viewing.
Wurtzel based his claim on NBCU’s experience broadcasting 1,500 hours from the Winter Olympics in Sochi this February. Only 19% of Olympic viewers posted on social media during 18-day event, and NBC concluded that high-rated events were more likely to drive social media activity than vice versa.
“A lot of people want to show that they are on the cutting edge. One of the things that is on the cutting edge is social media,” Mr. Wurtzel said. “Why wouldn’t I want to say to you, ‘We have a potent new way in which we can drive ratings?’
But “it just isn’t true”, he added. “I am saying the emperor wears no…

Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video

IAB Survey Shows Digital Video Budgets Growing, TV Allocations Shrinking

In the next three to five years, original content developed for online consumption will be as important to advertisers as TV is now, according to a new survey by the Interactive Advertising Bureau. The industry group surveyed 297 brand marketers and advertising agency executives ahead of the Digital New Fronts in New York — the two-week pitch party by digital media companies to lure brand dollars to the burgeoning medium.
The majority of respondents said they expect the budget shift to digital video to come from TV. Nearly two-thirds (65 percent) said they plan to spend more on digital video advertising this year than 2013 and say that budgets will come from television. Half, however, also added that they expect overall budgets to grow to include digital video.
As more content producers are focusing on developing original online series, advertisers say budgets allocations will increase marginally from 47 percent in …

Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp

With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce’s vice president of marketing, product marketing and brand.
She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores.
Prior to joining Bigcommerce, Knipp held sales and marketing leadership roles at Solarwinds and HubSpot, where she led the creation of HubSpot’s Inbound Conference, a massive industry event for marketing professionals.
While earning her graduate degree from MIT Sloan’s MBA program, Knipp was honored as a 2003 Seeley Scholar, an award given for leadership, community contribution and academic achievement. In 2012, she was named one of SLMA’s 20 Women to Watch.
Knipp regularly lends her expertise in tech products and marketing to other businesses as a mentor, speaker, and content contributor. Based in Austin, Texas, Knipp and her husband started the online business RingSafe, a…

Buger King Resurrects Subservient Chicken Viral Campaign Under Premises Of Fowl Play

On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004 Subservient Chicken became a viral hit as users could visit the SubservientChicken.com website and input commands that the chicken would perform (like moonwalk, urinate or lay eggs) from pre-recorded footage. Well now the chicken is back … kind of. The new campaign has resurrected the site, but old prompts tell users that the chicken is missing.

The chicken resurfaced last week on Instagram during Throwback Thursday as Burger King simply mentioned “We miss you, Subservient Chicken,” then took out half page ads in newspapers around the country that asked users if they’ve seen the “missing” bird according to AdAge.

The campaign is also going digital as Burger King is prompting users to #FindTheChicken and features last known whereabouts on the website. Next up, Burger King will show a 15 minute short on their site documenting the rise and fall of internet celebrities.
For more…

4 Reasons Nofollowing All Links is Absurd

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward should we expect to change all links in a marketing campaign to nofollow? No. Here's why.



via Search Engine Watch - Latest

Stories of 20 entrepreneurs from small towns in India

Largest company of the world in value added spices, one of Top 10 publishing BPOs in the world, India’s biggest exporter of hand-knotted carpets, largest machine tool manufacturer, largest honey exporter, and largest leather exporter all started up in small towns in India, not the big metros. Over the decades, big ideas and successful entrepreneurs
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The post Stories of 20 entrepreneurs from small towns in India appeared first on The Next SEO.




via The Next SEO

Ramesh Babu, the barber who owns a Rolls Royce

Know the barber who owns a Rolls Royce Leonard Willoughby said, “As you begin to live according to your own guidance and your own daring everything changes completely.” Ramesh Babu, the barber who became a millionaire, did exactly this when he was shaping his dazzling destiny. Stories of personal perseverance, the ones where heroes overcome
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via The Next SEO

“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch

More details about Facebook’s mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out.
TechCrunch today, citing”multiple sources”, says the network will be called Facebook Audience Network. TechCruch reports:
It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market…
Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-based retargeting, too.

The revenue split between Facebook and the app developers is not known, but TechCrunch says Facebook will retain a “sizeable chunk” of the ad revenues. Ads will be delivered one of two ways. First, developers will be able to simply add code to make Facebook Audience Network (FAN) the ad delivery network on their apps, replacing whatever other network or solution they had been using. TechCrunch …

PopSugar study says lifestyle videos are the way to a woman’s heart

Video is one of the most underused marketing tools available to the average small business owner. I know why. It takes effort, equipment, creativity and some know-how to make a good video. People will give it a shot once or twice but soon find it’s too much work on a regular basis.
That’s a shame because video is an extremely effective way of connecting with your customers – particularly the women.
PopSugar and ulive teamed up to conduct a survey about how women consume lifestyle content. What they found was that women watch videos for two main reasons, to be entertained (74%) and to learn (71%). 60% also said they watch videos because it inspires them to try something new.
More than half the women surveyed said they watch lifestyle videos to learn more about products and brands and power viewers (more than 240 minutes of lifestyle content a month) often visit a site or store to purchase the items they saw in a video.
Because they’re busy, women look to online videos to teach them what th…

AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

AOL original series “The Restart Project” stars Gwyneth Paltrow and Tracy Anderson

Today, AOL announced a portion of its library of nearly 900,000 videos as well as original series and 15 channels will be available on Microsoft video platforms including MSN, and Bing Apps on Windows and Windows Phone. The video distribution deal, set to launch this summer, will give AOL broad access Microsoft’s audience. Microsoft claims MSN alone has an audience of 450 million unique visitors each month.
In March, AOL ranked third behind Google and Facebook in US unique video viewers with 69.4 million according to comScore. The company’s brands including HuffPost Live, TechCrunch and Moviefone and partners such as TMZ and ESPN will be included in the distribution deal.
Both Microsoft and AOL will be debuting original content to ad buyers at the Digital NewFronts in New York next week.
AOL has made significant commitments to be a leading player in online video. Last year, AOL launched 15 new shows featuri…

Guilded Age Women's Book Pulled from Newsstands | Baidu Up | Cookiepocalypse Causes Tech Acquisition

Media: The Ladies Home Journal will cease monthly publication, moving to a quarterly, which is likely to function as an ad circular to 60-year-old mean audience. The magazine is so old that it first published the same year as the first rodeo, when work started on the Statue of Liberty's site, and at a time when [...]



via MarketingVox News & Trends

Twitter Gives Advertisers Another Option, Website Cards, To Drive Click-Throughs

Add another ad unit to Twitter’s deck: the Website Card.
The new offering, which will be made available to all advertisers on mobile and desktop today, enables marketers to display rich content from a website on Twitter. The idea is similar to Lead Generation Cards rolled out last summer, but these cards are meant to drive traffic to a specific page on a website. Twitter’s blog post about the launch explains:
Today, we’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.
This card allows users to easily discover interesting content while giving advertisers the ability to drive a higher volume of URL clicks since users are able to preview an image, related context and a clear call to action in their timeline before tapping.

In testing, Twitter said, Website Cards have shown higher e…

Surprise: CTRs For Skippable Video Ads Fare Well Compared To Non-Skippable Ads

The Mobile Marketing Association published its first Mobile Video Benchmark Study this week, aggregating 559 million ad impressions served in March 2013 by a number of different publishers such as BrightRoll, Hulu and Brightcove.
The report shows some interesting performance metrics for skippable versus non-skippable video ads, which accounted for 32 percent and 68 percent of the impression volume, respectively.
Not surprising, completions rates for skippable video ads were significantly lower than non-skippable ads, which, by their nature, have completion rates in the 90th percentile. Completion rates for skippable linear video ads were just 8 percent. Skippable interstitial video ads fared better with completion rates of 23 percent.
Strong Engagement Rates For Skippable Ads
What is surprising, however, is that click-through rates (CTR) for skippable ads did not exhibit the same dramatic differences from non-skippable ads. CTRs for skippable ads were lower, but not substantially so. Skip…

Meet India’s YouTube stars

A housewife with a knack for cooking, an avid gamer who uploads walkthroughs on YouTube and a gym trainer who can teach you how to strengthen body segments – these people might not have a lot in common, but they are part of a new breed of entrepreneurs using YouTube to create and make money
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via The Next SEO

Samsung Galaxy S5 review: Worth the price you will pay for it

Every time there is a new Galaxy flagship from Samsung, there is a lot of hype as well as a lot of expectation. Not all of that is unfounded, as over the past few years top-end Samsung phones have been able to capture popular imagination like very few other devices have been able to. But
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The post Samsung Galaxy S5 review: Worth the price you will pay for it appeared first on The Next SEO.




via The Next SEO

Live Blog: What Is Pinterest Planning Next?

There’s been much speculation about Pinterest’s next move.
Will it be a stronger push into advertising to cash in on its millions of active pinners? Will it challenge Google in the visual search market? Will it try to lure more men to the fold? Will it expand on “Place Pins” with a more robust travel vertical?
Perhaps all — or none — of that is coming next, but today Pinterest will speak for itself in a press event at its San Francisco headquarters.
We’ll be there to report the news. Our live coverage will start at about 6 p.m. Pacific:





via Marketing Land

Microsoft Revenue $20.4 Billion For Q3 2014 Beats Estimates; Search Advertising Up 38 Percent

In the first earnings report since Satya Nadella took the helm as CEO, Microsoft today announced revenue of $20.4 billion for third fiscal quarter of 2014, beating analysts’ estimate of $20.38 billion. Earnings per share came in at $0.68 per share, also beating estimates, which had pegged per share earnings at $.063.
Revenue was essentially flat from the previous year and net income fell 6.6 percent to $5.66 billion.
“This quarter’s results demonstrate the strength of our business, as well as the opportunities we see in a mobile-first, cloud-first world. We are making good progress in our consumer services like Bing and Office 365 Home, and our commercial customers continue to embrace our cloud solutions. Both position us well for long-term growth,” said Satya Nadella, chief executive officer at Microsoft in the earnings press release. “We are focused on executing rapidly and delivering bold, innovative products that people love to use.”
Continued Growth In Search Advertising
The Devices …

This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children

For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children in Canada each year. It would seem it’s their version of the milk carton.
Using stamps as the centerpiece of this initiative was the idea of Lowe Roche, which also designed and developed the campaign’s website and activation pieces. At MissingKidsStamps.ca, Canadians can create individual postage stamps featuring missing children and, in turn, each visitor to the site is afforded the opportunity to help put their photographs in homes and offices across Canada and around the world all so that the stamps hopefully fall into the hands of someone who might recognize the child.
Extending the campaign, the agency created a large installation at the Beverly Hotel in downtown Toronto that consisted of 1,000 missing kids stamps. Passersby were encouraged to take and use each and every one of the 1,000 stamps. As the stamps were removed, the image of a missing c…

Target Television Watchers Around The World As Twitter Expands TV Conversation Targeting

Today Twitter is rolling out the ability to target users who are actively talking about a TV program to a handful of locations across the world. This targeting type allows advertisers to market to those who are watching a specific program whether it’s “Tu Cara Me Suena” in Spain or “Big Brother Brasil” in Brazil.

Initially offered only in the US and UK, the list of new locations include Brazil, Canada, France & Spain, with beta availability in Argentina, Australia, Austria, Germany, Ireland, Italy, Japan and Mexico. To highlight the overall capability and activity around a show, Twitter released this following graphic on the Big Brother Brasil finale:

According to a Twitter study involving the ARF and Fox, 90% of users have taken action after seeing TV Tweets and 54% of have taken action on brand related mentions have taken action and this is quite a unique advertising option that marketers can take advantage of.
For more information, please see the full Twitter blog post.




via Marketi…