Skip to main content
Instapage

LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages

nike_link


LinkedIn’s plan to discontinue Product and Services pages on company pages, effective April 14, has raised the hackles of vocal group on the network’s help forum.


LinkedIn, which announced the change via email last month, suggests that companies focus their efforts on posting updates from their accounts, noting that such posts are more apt to reach followers feeds, or creating Showcase pages.


Showcase pages, LinkedIn says, are designed to highlight a particular brand or product. They give customers the ability to follow the Showcase page, and therefore receive updates about the focused product from the company.


But many LinkedIn page managers and consultants aren’t happy with the alternatives. They are upset that the Showcase pages only allow a 200-character description and, unlike the sunsetting Product and Service pages, that they don’t offer the ability for customers to leave recommendations. Many also believe that managing Product and Service pages are more manageable for small businesses, which typically don’t devote much time and resources to content creation.


And they are venting their anger on LinkedIn’s help forum.


“If they continue to remove it, it will be an enormous loss to small business owners across LinkedIn and will lower LinkedIn to Facebook level,” wrote one commenter. “It will be all about blasting your message out to people and that’s not what LinkedIn is really about. You need those recommendations and validation to build credibility for your company, your products and services. Would you remove Recommendations from the Profile? That’s essentially what you’re doing to the businesses.”


And another: “On April 14 all the hard work done by subscribers who created product and services pages will be sent to the trash bin by LinkedIn. I have a number of clients who paid to have their products and services pages created for them. LinkedIn has decided that their investment means nothing.”






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become majestic.com. Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of majestic.com (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…