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Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


From Marketing Land:



  • .Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

    Nevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email […]



  • Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

    Facebook’s iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook’s main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook’s Creative Labs, Paper was released in February and is designed […]



  • ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

    According to comScore’s March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the […]



  • VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews

    Most people don’t know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to “go viral” does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy’s mission is to “spread meaningful content far and wide” but that success doesn’t just ‘happen’ […]



  • Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

    Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term “the rainbow nation.” The rainbow, of course, represents the country’s diversity and its many achievements. To celebrate the 20th […]



  • Infographic: How To Deal With Complaining Customers On Social Media

    Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here’s a guide to five types of customers you might encounter and how to deal with them. Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types […]



  • UK Survey: Facebook Is Most Marketing Friendly Social Media Platform

    Facebook is the marketer’s best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released […]



  • On An International And Mobile Push, LinkedIn Passes 300 Million Users

    LinkedIn announced today that it has more than 300 million users, 100 million in the United States. “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce,” Deep Nishar, LinkedIn senior […]



  • Affiliate Marketing Turns 20: Myths, Milestones & Momentum

    It was the year Forrest Gump sorted through a box of chocolates, the only strike happening in Major League Baseball was between the players and management, and Sheryl Crow declared, “All I wanna do is have some fun.” 1994 was also the year affiliate marketing officially burst on the scene. Now, 20 years later, the […]



  • Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App

    Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is chock full of helpful features and tools that appeal to the photography community. Here’s a […]



  • 4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning

    Spring is here — that time of year when everyone starts cleaning out all the “stuff” they’ve accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it’s no longer limited to people’s physical lives. With today’s digital lifestyle, that clutter invariably lives on PCs, tablets […]



  • No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

    Yesterday Facebook announced the optional feature “Nearby Friends.” This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With […]



  • Facebook Local Page Ratings Now Come With A Numerical Display

    It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment’s ratings appears. […]




Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:



Online Marketing News From Around The Web:


Analytics



Blogs & Blogging



Business Issues



Content Marketing



Display & Contextual Advertising



Domaining



E-Commerce



Email Marketing



Mobile/Local Marketing



Social Media







via Marketing Land

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