That’s the question publishers might be asking themselves after today’s Digiday story reporting of the startling news that the WhatsApp sharing button on USA Today’s FTW sports site gets more action that the Twitter button. From the story:
Since introducing a WhatsApp sharing button to its mobile site a week ago, FTW has already seen WhatsApp shares climb to 18 percent of the site’s overall sharing activity. That’s higher than Twitter (13 percent) but still significantly lower than email (35 percent) and Facebook (34 percent).
“This has opened our eyes,” USAT content director Jamie Mottram told Digiday. “Clearly, there’s an audience and behavior here that we should tap into.”
Few publishers are going down that road so far. But you can be sure that won’t last, considering these eye-opening results and the fact that WhatsApp has 500 million active users who reportedly send 50 billion private messages a day. But tapping WhatsApp’s potential w…