Marketing is broad or core concept of any business,from hardcore to online marketing.with changing prespective of business or customer,now there is trend of online marketing.for this prespective,marketing google is the concept which sharing knowledge,informations,different ideas or news of business globe.
Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was also heavily used in India, but never gained traction in the U.S. and with the creation of Google+ three years ago, the end of Orkut was only a matter of time. “It’s been a great 10 years, and we apologize to those still actively using the service,” engineering director Paulo Golgher wrote in a blog post. “We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.” Orkut users will be able to continue to use the network until Sept. 30, but no new accounts can be created started today. Orkut profile data, community posts and photos can be exported with Google Takeout (which wil…
The term “native advertising” has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits both to consumers, in terms of a more elegant and seamless user experience, and to the rest of the digital marketing and publishing ecosystem. Developed and deployed correctly, the result can be more effective and engaging messaging that provides welcome economic benefits – as long as sufficient strategy, learning, coordination, and transparency are investedupfront. Defining & Mapping The Native Advertising Landscape Speaker: Rebecca Lieb, Analyst, Altimeter Group
Follow along with the presentation slides below: Related Resources:
Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies – or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the last twelve months. In the past year, YouTube has experienced a 59 percent growth in food and recipe content, and food channels have garnered a 118 percent increase in social engagement (likes, comments and shares). With help from Millward Brown Digital and Firefly, Google analyzed viewership and engagement around YouTube’s food video content. From the report: Millennial food lovers are a loyal audience – one that’s powered a 280 percent growth in food channel subscriptions year over year. They’re also inclined to consume this content on the go, as we see from the fact that 75 percent of the growth in YouTube food viewership comes from mobile devices. YouTube cla…
Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.
Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 million in Cuba have internet access. It’s apparently concentrated in tourist hotels and related areas. Schmidt and Cohen are co-authors of “The New Digital Age: Transforming Nations, Businesses and Our Lives.” The book has received positive though somewhat mixed reviews. It’s a generally upbeat view of technology and its potential to impact people’s lives positively. However the equation of internet access and democracy isn’t axiomatic. For example the Islamic militants (ISIL/ISIS) who just declared a “caliphate” in Iraq and Syria are very effectively using social media for Jihad and propaganda purposes. This is similar to the way that…
Some "boring" companies have proved that even the boring can become fascinating when smart people are at the helm. Here are five examples of how unsexy companies take full advantage of social media with great social strategy.
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.
Developing links for gaming companies is a lot of fun. But it's an extremely competitive area. Here's how to get great links from loads of content possibilities, social media, and an exceptionally passionate, loyal, and very Internet-savvy audience.
Here are some of my favorite social media iconsets that are professionally designed, they are available as free downloads and can be used anywhere, including presentations, without restrictions. The collection includes flat icons, circular, long shadows, thin and minimalistic icons with thin edges, and more. Click the proof sheet images for the download links.
“Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of […]
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network […]
Social: A European social analytic firm published a paper that indicates social interactions are on the increase. Media: An interview with a group media director of a large agency confirms that media is bifurcating into limited inventory opportunities at high CPM rates and a great pool of increasingly commoditized impressions. Agencies: GroupM's move to pull its clients from open exchanges [...]
“Social is all about discovery, search is about validation. These two are so inextricably linked today…” ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the opposite sides of the same coin, marketers must adopt new hybrid approaches that are effective both with man and machine. From the Marketing Land Digital Marketing Summit at SMX West 2014. All Search Is Now Social
Speaker: Tami Cannizzaro, Global Dir. of Marketing, Social Business at IBM
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There’s a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it’s the best social network for engaging with customers. And despite Walking Dead speculation driven by the unexpected resignation of longtime Google+ boss Vic Gundotra in April, two Google executives insisted this week that it won’t go out with a whimper. But the fact is that by one important measure — referral traffic — Google+ is unusually quiet. Some might say eerily so. As one Google+ commenter put it, “We seem to know that G+ is no ghost town. It is more of a social referral graveyard.” It’s a bit of a puzzle, really. Why don’t more people click through from Google+ to publishers’ content? It’s an important question, one for which we don’t have a definitive answer. Perhaps Google+ users are conte…
Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
If you are into Blogging, I’m sure you must be aware of advantage of having a Blog subscription box and some time it’s hard to select from hundred of subscription options available. One of the biggest mistake which most of blogger do is, giving ample amount of options and that confuses your readers to out for even one. Today, I will be talking about some of the must have subscription options that your blog should [...] Essential Subscription Options for Your Blog Is a post from ShoutMeLoud - Shouters Who Inspire Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don't blindly accept best practices. Here's why.
Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
Google+ was the forgotten social network during yesterday’s Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your television. And this Google+ downplaying (no playing?) came on the same day Google announced elsewhere — er, on a Google+ post — that it would no longer be displaying Google+ profile photos and circle count on search pages. Those features have been a major selling point to encourage people to build out their Google+ profiles. So what gives? Is this more evidence that Google is planning to deemphasize or even kill the network, which will turn three on Saturday? The New York Times’ Farhad Manjoo got a chance to ask Google CEO Larry Page about Google+ after the keynote. Page gave it his full support. Here’s the exchange: Q. What’s going on with Google Plus? A. Mr. Page: I t…
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we've uncovered by way of some simple Google searches.
Online shopping is the latest trend among customers. Why would you still go to the shop personally when you can do shopping from the comforts of your own home? Because of the rising popularity of online shopping, more and more business persons are setting up their own ecommerce websites to meet the needs of customers Read More The post 2 Things Your Ecommerce Website Must Have appeared first on The Next SEO.
The Amazon Appstore is giving away 31 paid Android apps, worth more than $100, for free. The offer will remain valid until tomorrow (28th June) and you can head over to Amazon.com to download the various apps that are available as part of this package. The list includes popular Android games and utility apps like Splashtop (Remote Desktop), Plex (media streaming), Accuweather (ad-free version), Root Explorer (file manager), Travel Interpreter (language help) and MyBackup Pro (for backup). If you have never downloaded Android apps from Amazon before, first install the Appstore on our phone and then login using your existing Amazon credentials. Once your Android phone is linked to Amazon, you will be able to purchase apps from the Amazon website and they’ll download automatically on your phone.
Google says "Each request has to be assessed individually, and we're working as quickly as possible to get through the queue." It's not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.
Social media analytics firm Socialbakers today weighed into the Facebook organic reach debate with some counterintuitive data. Analyst Phillip Ross wrote: The conversation that seems to be dominating the Facebook marketing community is all about how algorithmic changes to Facebook’s News Feed are hurting organic reach. Our numbers say the opposite; brands have never had a better opportunity to have their best content placed in front of so many people. Let’s be clear. There’s no denying that organic reach is down on Facebook Pages overall. Facebook has confirmed it and explained why many times, most recently in a FAQ post by Facebook vice president of ads product marketing Brian Boland. Long explanation, short: people and businesses are sharing more content than ever, there’s a finite amount of time to consume it and Facebook’s No. 1 focus is to serve users a high-quality, relevant News Feed so they keep coming back. But Socialbakers says its data shows that successful Facebook Pages are s…
Search: PR Newswire is trying to address the traffic nose dive that came from the Panda 4 algorithm change, and which was tantamount to a Google death sentence. But Google would have to be feeling very generous to give them back their former link love given the steps PR Newswire has said it will follow. [...]
You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hashtag #mmgwarrior will have a chance at gift cards up to $500 along with swag.
The “Behind Enemy Lines” campaign aims to build and reward customer loyalty, as well as to dramatize Muscle Maker Grill’s claim that other, competing quick serve restaurant meals are “empty” and leave you “sluggish.” The marketing strategy is based on anecdotal research and weekly meal plan sales, both of which indicate a high repeat rate am…
Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategys to make sure you’re building a brand that consumers can and will love. Presented at the Search Engine Land Summit at SMX Advanced 2014. Speaker: Joanna Lord, CMO at BigDoor Follow along with the presentation slides below: Related Resources
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
The WSJ is reporting that Google has begun the laborious process of removing those results that individuals have requested under Europe’s new “right to be forgotten” law.
Google engineers overnight updated the company’s technical infrastructure to start implementing the removals, and Thursday began sending the first emails to individuals informing them that links they had requested were being taken down. Only a small number of the initial wave of requests has been processed. “This week we’re starting to take action on the removals requests that we’ve received,” a Google spokesman said. “This is a new process for us. Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.”
What’s interesting, and unknown to me up until today, is just exactly how the removal process will work. While an individual can ask for a result to be removed, it will only apply to a search for their name. Obviously the actual page remains on the web, but it als…
The web has made it incredibly easy for anyone to sell digital products directly from their website, Twitter, Facebook or even through email newsletters. The world is your marketplace and you can sell PDF books, MP3 music, photos, software programs, video courses, website themes, and everything else that can be downloaded. While there are quite a few web services that let you sell digital content online for a commission (around 5% per transaction), I want to share a do-it-yourself solution that I have been using on my services website. You can see another example here on labnol.org. The workflow uses Google Drive for storing files, PayPal for payments and Gmail for delivering content to the buyer. There’re no limitation on the size of files or the number of products that you can sell. There’re no bandwidth restrictions. There’s no middleman fees except for the usual PayPal charges. And people can purchase your stuff through PayPal or using their debit or credit cards. Sell Digital Downlo…
The copy you use in ads, video scripts, blog posts, and infographics matters. It's your opportunity to connect with a customer, break through the noise, and create an impression in a customer's mind. Don't waste the opportunity with weak words.
A new study analyzes the best comparison shopping engines based on traffic, revenue, conversion rate, return on spend, average CPC, quality of merchant tools, and merchant response ratings to help guide marketing spend for online retailers.
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook. And what happened? The tweet — “Hey @luis16suarez. Next time you’re hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS” — got 39,000 retweets and 17,000 favorites. The Facebook post — “Next time you’re hungry just grab a Snickers. #WorldCup” — fell flat, with fewer than 5,000 likes, shares and comments. The gulf was so significant that Rhys Hillman, a senior digital strategist at BBDO, the advertising agency that represents Snickers, tweeted about it today:
Engagement on 11 Million Fans Vs 50,000 Followers, same post, same time. – Facebook Organic Reach is 100% Dead. http://ift.tt/1lUzEwv — RHYS HILLMAN (@rhyshillman) June 2…
Google's John Mueller announced on Google+ today that Google will cease showing author profile images and Google+ circle counts in desktop and mobile search results. This global change will roll out over the next few days.
Publishing: Yahoo will offer guaranteed viewed impressions. Search: Search engines, which provide about a third of traffic going to websites, are steadily reducing the amount of traffic they throw to websites through organic search results, according to Sharaholic. This may be in part due to increased paid activity, a vastly increased redirection of traffic to the search engines' [...]
Today, it’s Google’s turn to impress the world with news from their developer conference I/O 2014. From games that can be played across multiple devices to an Android Wear watch that automatically unlocks and locks your phone – it’s easy to see why the future of everything is now mobile. The overarching theme of the conference is connect-ability. Your smartphone talks to your TV. Your TV talks to your tablet. Your watch syncs with the car. It’s crazy. I love technology but I don’t need or want my email to follow me where ever I go! Still, you have to appreciate the thought that went into these upgrades. For example, if you’re wearing a smartwatch like this one from Samsung, you can see your notifications without fishing your phone out of your pocket. You can also see and decline in coming calls. I love that. You can set your phone to unlock when the watch is within a few feet and lock when the watch is away. In other words, as long as it’s you holding your phone or tablet, it’s all good…