Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you will. The video has accumulated over 7 million views.
Fast forward to this summer and the brand behind that viral success, HelloFlo, is at it again. In a new video, a girl is worried she isn’t getting her period in a timely fashion so… she decides to fake it. A little red nail polish on a maxi pad and the adventure begins.
Mom, of course, sees right through her daughter’s little lie and decides to have a bit of fun. She throws her daughter a First Moon party complete with a menstruation-themed pin-the-tail-on-the-donkey game appropriately called, Pin the Pad on the Period. Mom even got a uterus piñata, a boy band and, yes, a Vagician. Oh yes, and Grandpa bobs for ovaries!
As the craziness reaches schedenfuede-tastic heights, the daughter confesses it was all a lie and mom presents the HelloFlo period starter kit. The viral video approach works especially well for a product that’s sold exclusively online on a subscription basis.
The work, much like last summer’s, further removes much of the awkwardness surrounding this particular moment in a girl’s life. And let’s be honest, wouldn’t every girl experiencing her first period like to know everything she can and have a kit on hand when her period finally arrives?
Last Summer’s ad:
via Marketing Land