Evidence of Twitter plans to enable users to make purchases by clicking on tweets surfaced Monday afternoon. “Buy now” buttons appeared in several tweets apparently generated by the shopping app Fancy, Re/code’s Jason Del Rey reported.
The buttons only showed up on mobile devices and are no longer visible. Re/code reported that “tapping on them didn’t do anything. But Re/code did speak to someone who said that tapping on the button earlier on Monday did lead to a checkout page opening up within the Twitter app. Re/code could not replicate that experience.”
This isn’t the first time Fancy has been associated with Twitter and potential e-commerce, as Re/code noted:
Back in January, Re/code uncovered a mock-up online that was created by Fancy and that a source said was used to pitch Twitter on what a Twitter e-commerce integration could look like. But Twitter didn’t launch any buying capability within tweets, until maybe now.
This time, the evidence appeared on Twitter, albeit fleetingly, so it’s likely closer to reality. How close?
Twitter declined comment to Re/code and hasn’t yet responded to our inquiry.
Read the full report at Re/code.
via Marketing Land