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Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter.

Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter.

Q2 2014 Google

Financial Highlights

The following are the top financial highlights from the release:

  • Google sites: $10.94 billion (69 percent of total), up 23 percent YoY

  • Network: $3.42 billion (21 percent of total), up 7 percent YoY

  • International: $9.33 billion (58 percent of total) up 3 percent YoY. UK revenues were $1.62 billion (10 percent of total) which were flat YoY

  • Other revenue: $1.60 billion (10 percent of total) up 53 percent

  • Paid clicks: increased 25 percent YoY (up 2 percent vs. Q1). Network paid clicks (on non-Google properties) up 9 percent

  • CPCs: decreased 6 percent YoY but were flat vs. Q1

  • TAC: $3.29 billion in Q2 vs. $3.01 billion a year ago

CPCs Q2 Google

Here’s the full text of the release on CPCs:

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 6% over the second quarter of 2013 and remained constant from the first quarter of 2014. Cost-per-click for Google sites decreased approximately 7% over the second quarter of 2013 and decreased approximately 2% over the first quarter of 2014. Network cost-per-click decreased approximately 13% over the second quarter of 2013 and increased approximately 3% over the first quarter of 2014.

Earnings Call Notes

Google Q2 2014

via Marketing Land


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