Skip to main content
Instapage

Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

ACSI E-Business Report 2014


There’s good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday.


The good: consumer satisfaction with social networks is increasing. The bad: it’s still among the lowest-ranked business categories.


The social media category scored 71 on ACSI’s 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63).


Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Service (72) and health insurance (73).


“Even with improvements across the board, e-business — and social media in particular — doesn’t do well in terms of user satisfaction,” ACSI chairman and founder Claes Fornell said in a release. “It is rare to see strong growth in an industry with such low customer satisfaction. However, several of the major players seem to have realized that their long-term prospects may be in jeopardy unless they do better.”


Pinterest Tops The Social Satisfaction Index


And almost all of the social networks showed improvement in the index, which is based on an annual survey of 70,000 U.S. consumers. (Wikipedia, classified by ACSI as a social site, dropped 5% but it doesn’t belong in this discussion).


Pinterest gained a healthy 6% over 2013 and is now the leading social network in the index at 76. YouTube came in at 73 (up 3%), ranking the same as the “all other” social category, which includes Instagram, Reddit and Tumblr. Google+ stayed steady at 71.


At the low end of the index are Twitter, Facebook and LinkedIn.


ACSI’s analysis:


Both Facebook and LinkedIn register higher satisfaction this year, but according to their own users, these sites are still the worst in the industry. Facebook gains 8 percent to 67, but the rise in satisfaction precedes the news that the social networking giant manipulated the news feeds of half a million users as part of a psychological experiment. LinkedIn also jumps 8 percent to an ACSI score of 67—the site’s highest to date—but continues to lag all except Facebook. Twitter reaches a new high as well, up 6 percent to 69, as users respond positively to its updated site design and enhanced integration of photos and videos.

Download the free report here.


The post Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low appeared first on Marketing Land.






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…