Skip to main content
Instapage

Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%

Rakuten screen capture digital marketing


Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on a all fronts, including mobile, search and affiliate marketing.


The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan 32 percent, and Australia 28 percent.


Rakuten claims tablet orders increased 21 percent in the US, 37 percent in the UK, 157 percent in Canada and 55 percent in Japan.


According to the report, Rakuten’s search side of business is also climbing:


The company’s full service search engine marketing agency reports that its clients realized a 12 percent year-over-year increase in same-store sales while conversion rates increased by nine percent and the overall return on ad spend (ROAS) increased eight percent.

The company’s affiliate marketing channels generated a 25 percent year-over-year growth rate for same-store sales in the US. Rakuten’s UK affiliate marketing channels were up 17 percent, and 28 percent in Canada. Launched in 2012, the Australian network was up 845 percent.


Rakuten’s display and retargeting group claimed an 87 percent growth globally – with 40 percent growth in the US and 147 percent growth in the UK. Since launching in Japan and Brazil in 2013, Rakuten has experienced triple digit growth in display and retargeting for both countries – with 804 percent year-over-year customer growth in Japan, and 667 percent customer growth in Brazil.


“There are many factors behind the success of Rakuten Marketing,” said its president Tony Zito, “These include global expansion, strategic acquisitions, and our continued investments in the technology and resources that enable clients to win.”


The post Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87% appeared first on Marketing Land.






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…