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Ad Fraud Redux | Authorship Dead a While, But Funeral Finally Happening | Apple Tidies up Health Data Policy Prior to New Product Launches

Ad Fraud: AdExchanger continues its fascinating series of interviews of ad fraud detection company executives, this time talking to DoubleVerify's Matt McLaughlin, who does a good job of not revealing too much about the workings of the firm's technology, but does note that the move to programmatic is pushing advertisers to bring media buying, and even [...]



via MarketingVox News & Trends

Twitter Tests Desktop Trends Box That Displays Details About Each Trend

The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail.
It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it attempts to make its platform more engaging and hold the interest of the new users it needs to continue expanding its business.
And that’s likely the reason behind an apparent test that reader and social media professional Danielle Azar noticed on one of her clients’ Twitter accounts yesterday. On the account, the trends box displayed details about each trending topic, as shown in this screen grab:

Azar said she was unable to replicate the view on any other account and we weren’t able to either. We emailed Twitter for comment and will update this post if we hear back. Twitter is testing new features all the time and usually doesn’t comment on specifics, referring to a 2013 blog post about its constant experimentation.

Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers

Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers.

Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time on page during a specific time period. It even provides access to In-Page Analytics.
The Google Publisher Toolbar is an add-on offered in Chrome.
The post Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers appeared first on Marketing Land.




via Marketing Land

Facebook Adds Ability To Advertise Events In News Feed

More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people.
Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in the less prominent right rail on the desktop platform. Here’s a Facebook mockup of how the ads, available globally through the Ad Create tool and the Power Editor, will look:

Facebook also official announced that it will display Insights for events, which we reported earlier this month. Insights are displayed in the right-hand column of the events page and show:

The number of people who’ve seen a link to the event on Facebook
The number of people who’ve viewed the event
The number of joins, saves and maybes the event has received

Facebook also announced that it has redesigned the event page for users:

Each person’s events page has a new look and feel to better …

Looking for a college-bound influencer? Look on YouTube

You may think that big chains like Walmart, Target and Staples control back-to-school shopping but the real power is in the hands of the YouTube haulers.
These young women have the eyes and ears of the older teens headed off to college and the younger teens who are dreaming about the future. Sitting in their sparkly bedrooms, they show off everything from hangers to sheets, to communal shower must-haves and tools for whipping up a “no kitchen needed” snack.
Think Google says that searches for “back to school haul” on YouTube are up 70% this year. Searches for “dorm hauls” on YouTube doubled in the first 10 days of August.
Hoping to be first in line, this year’s haulers released twice as many back-to-school haul videos in the first seven months of 2014 as they did in 2013. Last year, most of the videos went up in August but this year a large number of videos launched in July. Send them all a thanks for helping to extend the BTS shopping season.
The best thing about the dorm haul audience i…

Instagram Suffers Outage, #ThrowbackThursday Interrupted

It’s not just you. Instagram went offline this afternoon. Users couldn’t post — alas on #ThrowbackThursday — to the photo sharing app. It’s mobile app feeds weren’t refreshing and the desktop site was flashing an error message.
Instagram took to Twitter to tell users it’s working on the problem:

Instagram is experiencing some technical issues. We’re aware and working on a fix.
— Instagram (@instagram) August 28, 2014


The post Instagram Suffers Outage, #ThrowbackThursday Interrupted appeared first on Marketing Land.




via Marketing Land

Google Ad Head Divulges Thinking | Thought Mobile Media was Endless? Yes it is | Bing: We Matter Enough to Need Search Cops Too

Ad Tech: The guy who runs ad products for Google (turned out to be a human, not a parallel CPU cluster) was interviewed by Ad Age, throwing out some interesting perspectives, such as perceptions on native advertising, obstinacy regarding mobile ad relative ineffectiveness, and hints that Glass might get ads eventually, once it has wider adoption. Media: Not [...]



via MarketingVox News & Trends

Twitter Is Sending Agencies To “Twitter Flight School”

Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated.
Twitter knows this and is working to demystify the service, especially for marketers who are vital to the company’s success as a business.
The company’s latest effort along those lines is Twitter Flight School, an online program to help agencies better understand the platform and its advertising products. Twitter’s Christine Cuoco explained in a blog post:

Twitter Flight School contains everything agencies need to know to develop high-impact marketing campaigns for clients, and agency learners can even access both the curriculum and additional resources on their mobile devices. We’ve tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.

Twitter tested the program …

Today’s social media treat: Twitter analytics for everyone!

And now an important message from our friends at Twitter:

That’s excellent news for anyone who even remotely uses Twitter as a marketing channel. It’s even good news for people who are just curious about their impact on the social media world. It’s just plain, good news across the board.
A few months ago, I wrote a mostly positive post about Twitter’s new analytics dashboard. My only complaint was that you had to have a Twitter advertising account to access the tool. Not as big a hurdle as you might imagine because you didn’t have to actually advertise but you did have to sign up and I believe you had to put in your credit card information. I’m sure that kept a lot of smaller businesses from diving in and that’s a shame because it’s a truly excellent tool.
Here we are at the end of August and it’s a problem no more. Everyone now has access to Twitter analytics. All you have to do is log in to your account then go to http://ift.tt/123dsGr.
This morning I logged into the account I use for m…

It’s Now Possible To Tag A Facebook Page From A Third-Party Platform

Finally. Well, almost.
For years, social media managers who depend on third-party platforms to schedule posts have begged for a way to tag other Facebook Pages in posts, just like they always have been able to do with @mentions on Twitter.
Anyone wanting to make those tagging connections — and Facebook signaled in February that tagging other Pages could improve the reach of posts — needed to post natively on the social network.
Facebook eventually enabled native scheduling but it’s still an awkward process and for anyone trying to efficiently manage a social effort, the limitation on third-party tagging is frustrating. Fixing the issue remains the most popular suggestion on HootSuite’s help forum.
The sticking point has always been Facebook’s Graph API, which didn’t give third-party developers access to the tagging engine, but earlier this month Facebook cleared the path with an API update:

Pages are able to mention other Pages in posts published via the API. If you want to publish mention…

Last Chance: SMX East Rates Increase Tomorrow – Register Now!

Early Bird rates for SMX East expire tomorrow, Friday, August 29th. Register now!
Join us September 30 – October 2 in New York City for:

Conference sessions on the latest paid search and SEO developments. Over 80% of them are new, providing the latest tips on topics including: increasing your site rank with SSL; overcoming Penguin and Pigeon algorithm update challenges; mastering campaign automation and more. Check out the agenda.
More than 100 expert speakers presenting real-world-proven tactics for SEO, paid search, local/mobile search, and social media marketing. See who’s speaking.
Networking activities that connect you with industry peers.
Access to leading solution providers in the Expo Hall.
Six in-depth workshops on September 29th.
Essential conveniences. At SMX East you’ll be treated right. Hot lunches. Snacks. Access to all presentation decks. All *included* with your All Access pass.

Don’t miss your final chance to save $200 on All Access tickets. Register today!
The post Last Chanc…

Survey: More People Trust Google Than The U.S. Gov’t

According to a new survey from privacy management tool MyLife (above), more people trust Google than the US government with their personal information.
The company conducted four separate Google surveys (each with 1,000 respondents) earlier this month. The question asked was: “Do or would you trust [organization_name] with your information?” Each survey asked about a single entity: Facebook, Google, LinkedIn and the government.
Among the four Google was the “most trusted” and Facebook the least trusted — although no entity scored better than 50 percent.
Other privacy surveys have also shown concern, to varying degrees, or a lack of trust in internet companies or the US. I would say that “directionally” these results are generally consistent with others though their degree varies.
The way that questions are framed and any context can greatly impact the outcome of a survey like this. It’s also the case that the general US public is still in a largely pessimistic mood, tied to the economy am…

How To Send Automatic Newsletter on Aweber using RSS Feed

One of the major benefit of having your own eMail list is letting users know about what’s new at your blog. If you are someone who post exclusive posts once in a while, it’s a good idea to send them updates as soon as you publish. Now there are two ways by which you can do that: You can either manually use blog broadcast feature of Aweber to send updates [...]
How To Send Automatic Newsletter on Aweber using RSS Feed Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

Exclusive Guide To Start Blog Email Marketing In Next 25 Minutes

One of the biggest mistake of my blogging journey would be not making the Email list from day one. In earlier days I was using feedburner to create Email sign up but it was a mistake and from last 3 years I started using Aweber for creating email list. In simple term, when a user subscribe to my eMail list, I have the complete control on when and what update [...]
Exclusive Guide To Start Blog Email Marketing In Next 25 Minutes Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University




from ShoutMeLoud - Shouters Who Inspire

Twitter Opens Analytics Access To All Users

Twitter announced today that it is giving Twitter Analytics access to all users.

Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014


The feature — previously only available to advertisers, Twitter Card publishers and verified users — provides detailed information about how tweets are performing, showing impressions, clicks, retweets and replies for each tweet as well as monthly engagement and engagement rates for an account.
And that can be an eye-opening realization, as my colleague Danny Sullivan noted when Twitter released this version of the analytics dashboard last month. Turns out for many people and brands Twitter Analytics shows that organic reach and engagement rates on Twitter can be as low as Facebook.
Unlike Facebook, Twitter doesn’t filter user feeds with an algorithm, but because of the sheer volume of activity on the Twitter network, the reality is that any given twee…

Brands Jump Right In, Take Instagram’s Hyperlapse For A Test Spin

Brands didn’t waste any time in testing Instagram’s new Hyperlapse app.
The iOS app, which eases creation of time-lapse videos, was released Tuesday morning and within hours several brands — including Mercedes Benz USA, Burton Snowboards and Taco Bell — had already posted videos using the app.
Expect more to come. Here are some of the most notable so far:










The post Brands Jump Right In, Take Instagram’s Hyperlapse For A Test Spin appeared first on Marketing Land.




via Marketing Land

Facebook Gives Advertisers Ability To Target Mobile Users By Bandwidth

In a move to hone its advertising efficiency in emerging markets, Facebook announced today that advertisers can now target users by the speed of their mobile network connections.
The new feature is intended to help marketers trying to reach customers in the developing world, where Facebook’s audience is growing rapidly but Internet connection speeds are all over the place. Serving video ads, for instance, to someone in Bali with a 2G connection isn’t going to do anyone — users or advertisers — any good.
Previously, Facebook offered device and operating system targeting ability — smartphones, tablets, feature phones, Android and iOS — but advertisers, Facebook said, asked for bandwidth segmentation. Facebook’s Brendan Sullivan explained further in a blog post:

Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. For example, serving a video ad to people in Indonesia with 2G connections may mean wasted impressio…

Video Exchange: Humans Just Create Overhead; Publishers: Robots Devastate Pricing | Robotic Mobile Up Lots | MB Snatches Remaining Competitor Insight Express

Robot Invasion: TubeMogul's better-than-expected results show a keen management desire to eliminate humans in the buying chain to create efficiencies. On the other hand, publishers are coming to the conclusion that throwing their video inventory onto exchanges without forcing human salesperson interaction is a recipe for brand destruction and massive pricing power loss. Mobile media robot buying [...]



via MarketingVox News & Trends

Get To Know: Jack Daniel’s VP Global Marketing Creative Director Eric Doninger

As Jack Daniel’s Vice President, Global Marketing Creative Director, Eric Doninger is the creative force behind the Jack Daniel’s Family of Brands.
Tasked with translating the brand’s business and marketing objectives into creative strategies and compelling consumer communications, Doninger oversees advertising, experiential marketing, consumer relationship marketing, social and digital marketing, packaging creative strategy and development, as well as serving as the principal contact for the brand’s global agency relationships.
Joining Brown-Forman in 1999, Doninger most recently held the position of Vice-President, Global Director of Design where he oversaw Brown-Forman’s design and creative capabilities, including brand design strategy, brand identity design, package design, in addition to experiential and corporate workplace design.
While in his previous role at Brown-Forman, Doninger led internal design teams and external agency partners in the redesign of many of the world’s most w…

Curalate Brings E-Commerce To Instagram; Nordstrom Is First To Sell

The marriage between social media and e-commmerce still isn’t official, but it seems like every week they take a least a few steps closer to the altar.
And while the major social networks in the space — Twitter, Facebook and Pinterest — continue treading cautiously, one company has created a solution that works today on Instagram.
It’s not quite seamless — customers still have to maneuver through a few hoops to buy products from their Instagram feeds — but Curalate’s Like2Buy is pretty slick.
Here’s how it works for Nordstrom, the first of Curalate’s clients to enable it:

When customers come across a Nordstrom Instagram post with a product they are interested in, they are encouraged to click to the Nordstrom Instagram profile
In the profile, there’s a Like2Buy link that when clicked (or tapped on the mobile app) takes the user to a gallery of featured products.
Clicking on any of the items on the gallery page, takes the user to the item’s page on Nordstrom.com. There’s also a “My Likes” fun…

Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content

Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine.
According to a video benchmark report from video marketing and analytics platfrom Vidyard, 71 percent of marketers said their video content’s conversion performance was either somewhat or much better compared to other types of marketing content.
Based on a poll conducted by marketing research firm Demand Metric and sponsored by Vidyard, the video marketing benchmark report included survey data from 235 respondents representing B2B, B2C and agency organizations.
When asked if they believed their video marketing ROI was getting better, staying the same, or declining, nearly half of the survey respondents claimed video content ROI was improving.
How is the ROI of video changing?

Eighty-six percent of the survey respondents said they were measuring their video content engagement rates, but, at 48 percent, the majority were only analyzing basic metrics like views and shares.
Tw…