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Showing posts from September, 2014

Marketers in Spaaaaaaace…| Google Pushes New Mobile Formats | Panda Hitting Narrow Set of Sites

B2B: Programmatic video firm Virool is promoting itself by promising to send a marketer into space when the Virgin Galactic service gets going. That is proving to be a popular notion among marketers, and perhaps even more so among those subject to their marketing, as there is no explicit mention in the materials about a return [...]

via MarketingVox News & Trends

Chartbeat’s Attention Minutes Metric Accredited By Media Rating Council

Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council.
The accreditation by the MRC, which sets standards for the measurement of online content and advertising, is another step toward Chartbeat’s goal of helping to create an environment in which publishers can focus on creating quality content instead of chasing eyeballs with lowest-common-denominator click bait and multi-page slideshows.
“We’ve been talking for a while now about the attention web, and lots of people have said they liked it as an idea, but it was just an idea,” Chartbeat CEO Tony Haile told Gigaom. “But now it’s official — so now, there can be an attention economy, in which both publishers and advertisers buy and sell attention minutes or metrics as a measurement.”
The idea, as Haile told Ad Age

Add Collaboration Features to your Website with a Line of Code

Tools like Google Docs include real-time collaboration features that let multiple people work on the same document or spreadsheet at the same time. Then you have screen sharing tools, or Chrome Remote Desktop for example, where there’s a master presenter and remote viewers can follow along.

TogetherJS is a Mozilla project that brings similar collaboration features to your own website but without any coding. Once enabled, visitors to your website will be able to interact with each other on your site in real time.
They’ll able to see each other’s cursor (like in Google Docs), the clicks are highlighted and the screen content stays synchronized. Visitors will also have the ability to text chat and audio chat (using WebRTC) with each other while staying on your website. All this and more with a line of code.
Add TogetherJS to your own Website
To get started, all you have to do is insert a little JavaScript snippet anywhere on your web page(s). There are several configuration parameter…

In Native Advertising, Brands Win When They Know The Audience [#awxi]

If there’s one key to success in native advertising, it’s knowing your audience.
That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.”
“Over the decades, our editorial team has learned what works and what doesn’t,” said Rick Hamann, Senior Vice President of Onion Labs, the in-house marketing team at The Onion. “We’re very keen to our audience and what they like.” That knowledge helps Hamann’s team work with brands and agencies to develop advertising content that resonates with readers while still effectively portraying the advertiser’s story.
Both Hamann and fellow panelist James Del, Executive Director at Gawker Studio — the creative shop inside Gawker Media — agreed that it can be a challenge to convince advertisers that some ideas and some messages just won’t work with the audience they want to reach. The key to solving that dilemma? Communication.
“It’s a…

Restrict Google Forms to only Allow One Entry Per Person

You have created a survey using Google Forms but people have quickly figured out a way to game your poll and tilt the results in their favor. They are submitting multiple entries, and because Google Forms will not record the I.P. address or the email of the form submitter, it is nearly impossible for you to separate the duplicate submissions from the genuine entries.
How do you restrict Google Forms to only allow a single entry from a user?
If you are a Google Apps user, you can always restrict the Google Form to accept entries only from users who are part of your domain and the response spreadsheet will then record the username of the form submitter. However if you have a regular Gmail / Google Account, you have another option now to prevent multiple form submissions from the same user.
While creating the Google Form, click the Settings bar and turn on the option that says “Allow only one response per user.” When the unique option is enabled for a Google Form, respondents will have to s…

Facebook Opens Roof, Lets lightning Strike Atlas, and It Lives | Google Rejiggers Rankings with Another Panda | Agency Deals Prolific, Opaque

Ad Tech: Facebook, as expected, is relaunching its recently acquired Atlas. Search: Google confirmed that, indeed, a new Panda update is rolling out, vanquishing thin content sites. Robot Invasion: Deals between agencies and publishers and between agencies and agencies continue apace, announcing new arrangements for exploiting programmatic media buying, none of them accompanied with details adequate to determine if they [...]

via MarketingVox News & Trends

AdWords upgrades with new mobile ads and real-time creatives

AdWords is upping their game with big changes in mobile design and small changes with big results for display.
Let’s begin with mobile. I just wrote a post about how people pay more attention to ads on a smaller screen but simply shrinking your desktop ads to fit a smartphone isn’t how it should be done. AdWords is rolling out Mobile lightbox Engagement Ads that dynamically resize to fit the screen.
In this example, the ad begins as a thin invitation to click. Then it expands into this intriguing visual with multiple, interactive options. You can watch the video, read more or find a store near you. What more could a customer want?
On a side note, I love the veiled sex appeal in this ad. The soft colors, the bed – it’s positively subliminal.
Next Google says they’ll be rolling TrueView video ads out in more apps and they’re launching Anchor ads. These are small bar ads that stay put at the bottom of the screen when the viewer scrolls and only go away when the viewer chooses to dismiss them…

Study shows consumers are most receptive when they’re out in public

If I’m up against a deadline and I’m pounding away at the keyboard like a mad woman – don’t tell me what you want for Christmas or what we need at the grocery store. I might hear you, but I won’t HEAR you because my mind is closed off to anything but getting that article done.
If you want me to pay attention to what you have to say, you have to wait until I’m in a receptive mood.
The same goes for advertising. The potential customer has to be in a receptive mood before they can pay attention to your ad. And you know where this is going. . . YuMe and IPG Media Lab conducted a study to find out when and where and why people are most receptive to advertising.
One of the biggest finds to come out of the study is that people are more receptive when they’re out in a public place than when they’re at home. This is crazy. . . and yet. . .it makes perfect sense.
YouMe says that location is the most important factor when gauging receptivity. At home, consumers may be laid back and comfortable but w…

YouTube VP Of Content Tom Pickett Leaves Company

The Wall Street Journal reported last Friday that YouTube’s Vice President Tom Pickett had left the company.
“Tom has played an important role over the last seven years growing YouTube’s operations and content partnerships organizations,” YouTube said in a statement to the Wall Street Journal, “The strong team he has helped build will continue to focus on making our partners as successful as possible.”
As Vice President of YouTube Content, Pickett’s responsibilities included user policy and operations, overseeing YouTube’s Next Lab and YouTube Spaces, as well as managing business development and strategic partnerships for Entertainment and Music.
The Wall Street Journal report did not include details on where Pickett was going, only claiming he told YouTube employees he was taking a chief executive role at another company. According to the Wall Street Journal, more than a dozen top managers and executives have left YouTube this year.
The post YouTube VP Of Content Tom Pickett Leaves Compa…

Infographic: Requiem For Orkut As Google Pulls The Plug

Tomorrow Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in January 2012.
Google, of course, switched its attention to Google+ in 2011, leaving Orkut to largely fend for itself, and in June decided to pull the plug on Sept. 30. (Orkut users will be able to download their data and content until September 2016.)
As Orkut slips into the final resting place for defunct social networks, here’s a highlight reel infographic to remember it by, created by the folks at Dublin-based video production and marketing company One Productions:

The post Infographic: Requiem For Orkut As Google Pulls The Plug appeared first on Marketing Land.

via Marketing Land

Vine’s Android App Catches Up To IOS With Advanced Video Editing Features

Vine has updated its Android app with several new video editing features, including the ability for users to import previously recorded clips.
The update, which hit the Google Play store Friday, brings Android users up to speed with users with iOS devices. The iOS app was updated in August.
The new features include:

the ability to upload and preview clips of any length from the camera roll and cut them down to the six-second Vine maximum.
the ability to load multiple videos and edit them down into a single Vine.
Flashlight mode that turns on the camera’s flash.
a preview and undo function that allows users to view and delete clips without discarding the full Vine.

The post Vine’s Android App Catches Up To IOS With Advanced Video Editing Features appeared first on Marketing Land.

via Marketing Land

How to Motivate YourSelf for Blogging When you are Demotivated

Few days back I was talking to one of the budding blogger on Phone and he was worried about his motivation for Blogging. Here is the first few line of conversation I had with him over the phone. Let me call him Mister X. Me: Hi what happened? Why so demotivated? Mister X: Harsh I have worked on my blog for many months and this is my 4th blog and […]
How to Motivate YourSelf for Blogging When you are Demotivated Is a post from ShoutMeLoud - Shouters Who Inspire
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from ShoutMeLoud - Shouters Who Inspire

131+ Manually Verified Free Blog Directories To Submit Your Blog

All of us wants to give more exposure to our blog, and there are various ways by which you can increase your blog exposure and also improve traffic. Submitting your blog to blog directories will help you in multiple ways: Your blog will be exposed to a complete new audience. Traffic from blog directories are highly targeted. You will be generating good number of backinks to your blog. I was […]
131+ Manually Verified Free Blog Directories To Submit Your Blog Is a post from ShoutMeLoud - Shouters Who Inspire
Special: Pre-signup For Make Money Blogging Program at ShoutUniversity: Join Professional Blogging University

from ShoutMeLoud - Shouters Who Inspire

Up Close: Ello, The New Social Network That Is So Hot Right Now

Ello is having its moment this week.
Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all.
Thursday Ello said it was getting 4,000 signup requests on hour; Friday it was more than 40,000. The demand forced the site to cap user invitations several times to prevent crashing the system and now there’s waiting list of more than 1 million people. That, of course, dwarfs the size of the actual Ello community.
I was able to snag an account (thanks @dannysullivan), and like the rest of the tech universe with similar access started kicking the tires to see what the network is all about. One thing, it’s not about is advertising, something made perfectly clear in its manifesto, which we covered in a post yesterday.
“It’s totally okay for companies to join Ello, and they can pu…

Google Contracts Forcing Search, Apps On Android Partners — Report

Twin Design /

The Information is reporting that it has seen “confidential documents … [that] show Google has been adding requirements for dozens of manufacturers like Samsung Electronics, Huawei Technologies and HTC that want to build devices powered by Android.” These requirements regulate the number of Google apps that must be pre-installed on handsets as well as the specific placement of those apps within the handset — and most importantly Google search on the homescreen.
The Information explains:

Among the new requirements for many partners: increasing the number of Google apps that must be pre-installed on the device to as many as 20, placing more Google apps on the home screen or in a prominent icon folder and making Google Search more prominent.

The article goes on to illustrate with various examples the increasing specificity of Google’s placement and user-experience requirements of its Android manufacturing partners.
These terms appear in licensing contracts calle…

Friday Roundup: LinkedIn gets chatty, Yahoo retirees and more

Another Friday is upon us and I have a few new tidbits to share. Grab your favorite beverage and let’s get to it:
LinkedIn Hooks up with WeChat
WeChat, the world’s fastest growing social app (says LinkedIn) now has LinkedIn baked-in. The messaging platform launched in China in 2011 and now has 600 million users (or less, depending on who you ask.) The app does appear to be very popular with users outside of the US and could be very handy if you’re doing business in China or India
When you hook your account up to WeChat you can pull over all your contacts with a few clicks and easily share your LinkedIn profile with people all over the world.
HootSuite Has Something to Crow About
HootSuite just raised $60 million in new funding bringing the company’s value up to $1 Billion dollars! (Dr. Evil would be proud.) CEO Ryan Holmes told re/code that some of the money would be used for acquisitions. The company just acquired Zeetl – a startup working on voice calls from social media posts. That coul…

Facebook’s Buy Button Test Is Powered By Stripe’s Technology

Started in July, Facebook’s “Buy” button, which gives users the ability to purchase directly from posts and ads in their News Feed, is still in test mode and the social network is staying quiet about when it will be given wider release.
But we now have more information about who will be providing the underlying technology. Payments startup Stripe is the sole partner in the test, Re/code reported this week.
That’s notable because Stripe has recently inked deals with some of the most prominent operators in the social-mobile payment space. The four-year-old San Francisco-based startup is also working with Twitter on its buy button test and is one of six companies Apple is recommending for its coming-in-October Pay service.
Facebook has partnered with other payment companies in the past, including PayPal’s mobile unit Braintree on its “autofill” feature for in-app game and the now-defunct Facebook Gifts. Stripe also was one of the original autofill partners.
The post Facebook’s Buy Button Tes…