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Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet


Amazon expanded its Twitter e-commerce integration today, giving users the ability to add to Amazon wish lists using the hashtag #AmazonWishList in a reply to a tweet.

In May Amazon launched a variant of this feature that enabled customers to drop items they discovered on Twitter into their shopping carts — using #AmazonCart in replies.

Today’s move adds wish lists to the mix; Amazon noted in a release “just in time for the holiday shopping season.” The company said one in three Amazon customers worldwide used wish lists last year, accounting for 50 items added every second.

#AmazonWishList aims to make that process seamless for Twitter users.

Here’s how it works. A user who sees a tweet that includes an Amazon product, replies to that tweet with the hashtag. If the user has connected his Twitter account with Amazon (via, he’ll receive an immediate Twitter reply and email saying the item has been added. Otherwise, he’ll receive a reply asking him to connect his account.

In my testing, the process only works with replies; you can’t drop an Amazon link and a hashtag into a fresh tweet and have it land in your wish list, or for that matter, your shopping cart by using #AmazonCart.

Which begs a couple questions: How many people are apt to use these features? Is adding the hashtag to a reply that much easier than tapping through to the Amazon link and adding it to your wish list by tapping a button on Amazon’s mobile site?

That remains to be seen. Meanwhile, Twitter is still testing its native e-commerce solution, a Buy button that enables users to tap within tweets to make purchases. The test, announced this month, is being run with a limited number of partners and companies.

The post Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet appeared first on Marketing Land.

via Marketing Land


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