Skip to main content
Instapage

Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet

amazon-orange-paint-1920


Amazon expanded its Twitter e-commerce integration today, giving users the ability to add to Amazon wish lists using the hashtag #AmazonWishList in a reply to a tweet.


In May Amazon launched a variant of this feature that enabled customers to drop items they discovered on Twitter into their shopping carts — using #AmazonCart in replies.


Today’s move adds wish lists to the mix; Amazon noted in a release “just in time for the holiday shopping season.” The company said one in three Amazon customers worldwide used wish lists last year, accounting for 50 items added every second.


#AmazonWishList aims to make that process seamless for Twitter users.


Here’s how it works. A user who sees a tweet that includes an Amazon product, replies to that tweet with the hashtag. If the user has connected his Twitter account with Amazon (via http://ift.tt/1uZrmWT), he’ll receive an immediate Twitter reply and email saying the item has been added. Otherwise, he’ll receive a reply asking him to connect his account.




In my testing, the process only works with replies; you can’t drop an Amazon link and a hashtag into a fresh tweet and have it land in your wish list, or for that matter, your shopping cart by using #AmazonCart.


Which begs a couple questions: How many people are apt to use these features? Is adding the hashtag to a reply that much easier than tapping through to the Amazon link and adding it to your wish list by tapping a button on Amazon’s mobile site?


That remains to be seen. Meanwhile, Twitter is still testing its native e-commerce solution, a Buy button that enables users to tap within tweets to make purchases. The test, announced this month, is being run with a limited number of partners and companies.


The post Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With a #AmazonWishList Tweet appeared first on Marketing Land.






via Marketing Land

Comments

Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…