Apple makes shopping the “old fashioned way” so cumbersome and time consuming. Back in my day you had to bring along an ox to trade if you wanted to buy flour at the general store. . . Let’s get real, paying for things with plastic isn’t all that hard. You don’t even have to wait for an under-educated cashier to figure out your change. Just swipe, click, click and you’re done. Okay, sometimes the buttons are confusing and sometimes cards don’t swipe, but overall it’s a pretty simple experience.
Apple doesn’t think so. They believe that consumers would rather wave their phone over a terminal like a magic wand to pay for everything from gasoline to a designer handbag.
Apple Pay is hoping to be the first digital wallet to smash through the reluctance barrier but that barrier is pretty, darn strong.
The concept is based on the idea that most of us keep our phones handier than our wallets. Hold it with your finger on the Touch ID, wave it over the terminal and the app does the rest.
“You don’t even have to look at the screen to know your payment information was successfully sent. A subtle vibration and beep lets you know.”
Now they’re just pandering.
Convenience is fine but when you talk about money changing hands you have to talk security and Apple says Pay is more secure than flashing your ATM card. When you add your card numbers into the Passbook app on the phone, the app turns that number into an encrypted Device Account Number. Your actually card number is never shared or stored so it can’t be used if your phone is stolen. That might make some people feel better but not me. I don’t trust my grocery store to properly process the digital coupons on my phone. Trusting Apple to properly debit my account will take an even bigger leap of faith.
This morning, everyone is calling Apple Pay the PayPal killer. I say, Paypal has nothing to worry about for one simple reason; my PayPal card doesn’t have a battery. Sorry Olive Garden, I can’t pay for my meal because I left my wallet at home and my phone just went dead in my hands. Can I get you next time?
via Marketing Pilgrim - Internet News and Opinion