Skip to main content

Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat


One of Twitter’s strengths — its free-for-all, real-time stream of updates — can be a weakness, at least for the people responsible for continuing the company’s growth as a business.

News junkies love it for its unfiltered qualities, but many new users have a hard time separating the quality messages from the noise and wind up using Twitter less or even giving up on the service.

That’s why Twitter executives are working so hard to make the service more user friendly and relevant. It’s the key, they believe, for continuing to add to Twitter’s 271 million global users.

And Wednesday Twitter CFO Anthony Noto offered a few ideas about how the company plans to tackle the effort. Speaking at the Citi Global Technology Conference in New York, Noto said Twitter’s new head of product Daniel Graf has made improving search one of his top priorities for 2015.

As reported in the Wall Street Journal:

“If you think about our search capabilities we have a great data set of topical information about topical tweets,” Noto said. “The hierarchy within search really has to lend itself to that taxonomy.” With that comes the need for “an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people,” he added.

In other words, Twitter is tinkering with the reverse-chronological stream that has been at the foundation of the service from the beginning. One of those moves — displaying tweets by people that users don’t follow but have been favorited by others — has caused an uproar among some longtime Twitter users.

Noto also said that the company was considering into offering group chats, based on Twitter’s direct messaging.

These changes, he said, won’t be sudden: “We’re going to do all of these methodically. We test and make sure we understand what the implications are. “Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm.”

The post Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Another SEO tool drops the word “SEO”

This guest post is by Majestic’s Marketing Director, Dixon Jones, who explains the reasons for their recent name change.
Majestic, the link intelligence database that many SEOs have come to use on a daily basis, has dropped the “SEO” from it’s brand and from its domain name, to become Since most people won’t have used Google’s site migration tool before, here’s what it looks like once you press the “go” button:

In actual fact – there’s a minor bug in the tool. The address change is to the https version of (which GWT makes us register as a separate site) but that message incorrectly omits that. Fortunately, elsewhere in GWT its clear the omission is on Google’s side, not a typo from the SEO. It is most likely that the migration tool was developed before the need for Google to have separate verification codes for http and https versions of the site.
The hidden costs of a name change
There were a few “nay sayers” on Twitter upset that Majestic might be deserting it…

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t.Negative SEO is a set of activities aimed at lowering a competitor’s rankings in search results. These activities are more often off-page (e.g., building unnatural links to the site or scraping and reposting its content); but in some cases, they may also involve hacking the site and modifying its content.Negative SEO isn’t the most likely explanation for a sudden ranking drop. Before you decide someone may be deliberately hurting your rankings, factor out the more common reasons for ranking drops. You’ll find a comprehensive list here.Negative off-page SEOThis kind of negative SEO targets the site without internally interfering with it. Here are the most common shapes negative off-page SEO can take.Link farmsOne or two spammy links likely won’…