Skip to main content

Retailer Re-Invents Coupon With Stop-Motion Instagram Videos


Here’s a quick yet ingenious use of Instagram by a marketer. Working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns uploaded three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account.

Viewers who were able to grab a screenshot of the video at the particular point when a product was featured and then post the image to their own Instagram feed with the hashtag #ÅhlensDumpaMig (which roughly translates to “Åhlens Capture Me” or “Åhlens Grab Me”) were given the item at half price when they showed the post at store checkout.

The stunt was an effort to reach, as the case study video explains, “the youngsters.” You know, the ones difficult to reach with “regular” media. It was also a valiant effort to bring new meaning and functionality to the lowly coupon.

Ingenious as this stunt may be, it’s really not that hard to pause an Instagram video by tapping on the screen so as to get the video to stop where you want to. That said, it’s a fun stunt and an admirable effort to reach a particular audience. According to the case study video, “thousands” posted screen grabs thereby spreading the message to others.

In an age where more and more people are becoming immune to and shielded from most advertising, this little stunt is a step in the right direction for a marketer attempting to reach an increasingly hard to reach group of consumers.

The post Retailer Re-Invents Coupon With Stop-Motion Instagram Videos appeared first on Marketing Land.

via Marketing Land


Popular posts from this blog

How to Get SMS Alerts for Gmail via Twitter

How do you get SMS notifications on your mobile phone for important emails in your Gmail? Google doesn’t support text notifications for their email service but Twitter does. If we can figure out a way to connect our Twitter and Gmail accounts, the Gmail notifications can arrive as text on our mobile via Twitter. Let me explain:Twitter allows you to follow any @user via a simple SMS. They provide short codes for all countries (see list) and if you text FOLLOW to this shortcode following by the  username, any tweets from that user will arrive in your phone as text notifications. For instance, if you are in the US, you can tweet FOLLOW labnol to 40404 to get my tweets as text messages. Similarly, users in India can text FOLLOW labnol to 9248948837 to get the tweets via SMS.The short code service of Twitter can act as a Gmail SMS notifier. You create a new Twitter account, set the privacy to private and this account will send a tweet when you get a new email in Gmail. Follow this account …

Instagram Story links get 15-25% swipe-through rates for brands, publishers

Instagram may arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites and even outperforming its parent company, Facebook.For years brands, publishers and other have tried to push people from the Facebook-owned photo-and-video-sharing app to their sites. Outside of ads and excepting a recent test with some retailers, Instagram didn’t offer much help to companies looking to use it to drive traffic. So they had to find workarounds. They put links in their Instagram bios. They scrawled short-code URLs onto their pictures. And they typed out links in their captions.Then last month Instagram finally introduced an official alternative to these hacky workarounds: the ability for verified profiles to insert links in their Instagram Stories.Almost a month after the launch, 15% to 25% of the people who see a link in an Instagram Story are swiping on it, according to a handful of brands and publishers that h…

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search ads sounds like a good idea.Strategically created PPC campaigns can drive leads, sales or sign-ups to your websites. You know what? In fact, businesses earn an average of $8 for every dollar they spend on Google Ads.Optimizing PPC campaigns is not easy, but it’s very powerful if you do it properly. Just like SEO, it is essential to conduct extensive keyword research, optimize ad copy, and design high-converting landing pages.Fortunately, there are a lot of effective PPC tools that will help you analyze your competitors’ PPC strategies, figure out tricks in their campaigns, and improve your PPC campaigns.If you are ready to take an evolutionary leap in your PPC advertising, take a look at my list of five amazing tools to save you time, give you crucial insights, and raise money for your business.Fiv…