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Google’s New Bookmarking Service, Previously Called Stars, Has Gone Live

Google Stars, the long-rumored bookmarking service from Google, has now publicly launched, but with little fanfare. That Google was working to update its bookmarking service has been known for some time. In May, a developer who had been digging into the service leaked a copy of the “Google Stars” extension, as it was called at [...]
The post Google’s New Bookmarking Service, Previously Called Stars, Has Gone Live appeared first on The Next SEO.




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How To Create A YouTube Channel Icon With Pixlr – a Free Online Photo Editor

YouTube displays a channel icon to represent your channel. You may want to display a profile image of yourself or add a logo for channel branding. Here are 3 tips to keep in mind before creating your YouTube Channel icon: Make sure your image size is 800 x 800 pixels. YouTube reduces your image size [...]
The post How To Create A YouTube Channel Icon With Pixlr – a Free Online Photo Editor appeared first on The Next SEO.




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39 percent of Tweeters called Twitter their new holiday shopping list

If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers.
Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting.
34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should marry it’. ) Only 56% of the non-Twitter regulars said they were looking forward to holiday shopping which brings us to the first point:
Twitter users love shopping for gifts.
Tweeters are also a generous lot. A quarter of them plan to spend more than $1,000 on gifts. Only 10% of non-Twitters said they’d fork over a grand.
Top on the holiday gift list? Clothing and shoes (75%); gift certificates (71%); movies, mus…

SPONSOR MESSAGE: Guide to Social Advertising 2014

Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best to approach it.
The post SPONSOR MESSAGE: Guide to Social Advertising 2014 appeared first on Marketing Land.




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Instagram Is Introducing Video Ads Today With 5 Major Brands

Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network.
The move comes on the heels of recent activity on this front by Tumblr and Snapchat, and Instagram is pushing forward after about six months of testing. Instagram has been extremely cautious about how it serves all ads since it started selling them a year ago. CEO Kevin Systrom has said that he reviews every ad before it runs to make sure they don’t seem too much like advertising.
Such scrutiny is necessary because there were some negative reactions to early Instagram advertising and the company needs to make sure it doesn’t alienate a significant number of its 200 million active users. And Instagram has apparently convinced its some major early adopters that is has dialed in the advertising mix. Ad Week’s article says…

Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report

This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce.
The company said that smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”
PCs generated 57 percent of traffic to e-commerce sites but were responsible for 76 percent of revenues in the aggregate. Smartphones drove 28 percent of traffic but only 11 percent of revenue. Tablets generated 15 percent of traffic and 13 percent of revenue.
In part because online shopping is shifting to mobile where the experience is often suboptimal, MarketLive reported an overall 2 percent …

Stop Relying on Antivirus Software, it isn’t Enough

I used to (and probably you too) think that our duty to secure PC ends after installing Antivirus software. However, that is partially true. One should not rely on single type of defense but multiple layer of security considering how dreadful malware have become.
Blog article on Dealarious suggest that security starts right from building your Computer. Starting from hardware components I mean. Here is a 8 step checklist list published on how to secure PC completely:

1. Install Windows 8 as operating system
It is the latest version from Microsoft and will have a benefit of continued support and updates. This include regular patches and fixes to the vulnerabilities found in the system architecture.
2. Use Motherboard that supports SecureBoot
SecureBoot is a component of Windows 8 operating system to help prevent malicious software applications and “unauthorized” operating systems from loading during the system start-up process.

There are concerns that you won’t be able to install Linux as dua…

18,822 likes and comments per branded post; that’s Instagram

Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online.
Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram.
The rewards for getting it right are amazing.

Yes, that says 9,162 others like this. This picture from MadeWell also received 60 comments in under a week.
Simply Measured just published the results of their Q3 2014 Instagram Study which looks at the Interbrand 100 Top Global brands who use the site.
86% of the top 100 global brands are on Instagram now compared to only 54% a year ago. 73% post a pic or video at least once a week and that’s also up over last year. 34 brand…

Google Releases iPad Version Of The Official Google Analytics App

No longer will Google Analytics users need to rely on the previous iPhone view or browser bookmarks to pull up their analytics. Today Google has launched an (a long awaited) upgrade to the official Google Analytics app to support iPads. The app brings all the the data-y goodness of the previous app, now optimized for iPads.

The first iteration of the app was launched in July of this year. The iPad version of the app includes the same features as the previous app: real-time analytics, unique visualizations but in an optimized view perfect for the tablet format.
For more information see the official Google+ post announcement or download the app in the App Store.
The post Google Releases iPad Version Of The Official Google Analytics App appeared first on Marketing Land.




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Google My Business App Gains Review Alerts, Ability To Respond To Reviews

A variation on the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile devices.
Accordingly Google is beefing up its smartphone apps for SMBs: Google My Business and AdWords Express. Chief among the improvements is the ability to receive real-time alerts for Google reviews and the ability to respond through the app:

Starting today, business owners can see reviews from across the web in the Google My Business Android app (iOS update soon). Business users have told us how much customers appreciate a response, so we are also making it possible to respond to Google reviews in the app, along with real-time alerts if you want to keep a pulse on your reputation online . . .
When people find you on Google, you can see when they call or from where they get dr…

Hack To Access Google Inbox Right Now Without An Invite

Inbox by Google is a new service from Google which will redefine your Email inbox. This service is based in predictive technology and so far I have found it productive. It will still take some time for me to get hang of new Inbox by Google but it’s certainly seems futuristic. This service is invitation based only and those who have an invite can invite 3 more users. If you […]
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Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries

Apple’s iAd Producer

Apple announced on Tuesday that it’s mobile in-app ad platform, iAd, is now available in 70 more countries. The big expansion brings the total number of countries to 95 across the Americas, Europe, Asia, the Middle East, Africa, and Australia.
Earlier this month, Apple had expanded to 25 countries by adding Austria, Belgium, Denmark, Finland, Luxembourg, Netherlands, Norway, Poland, and Sweden.
Along with the global growth, Apple has been making product enhancements after opening up the platform to a wider range of businesses and app developers in April. New pre-roll video and full-screen interstitial banner ads formats came out in August, andcross-device retargeting was announced this month.
The iAd producer tool, introduced in September was launched to make rich-media ad creation easier for non-developers.
The post Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries appeared first on Marketing Land.




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1 Billion A Month? That’s Even Better As Facebook Beats Market Expectations Again

Facebook passed the $1 billion a month in revenue barrier in the third quarter, reporting $3.2 billion for the three months ending in September and beating Wall Street expectations for the 10th consecutive quarter.
The great majority of that revenue came from advertising, with the company reporting $2.96 billion in ad revenue, a 64% increase from the third quarter last year and a 10.4% increase over last quarter’s $2.68 billion. Mobile ad revenue made up 66% of the total, an increase of 4
The company also reported earnings per share of 43 cents, beating stock analysts’ expectations of 40 cents. Analysts had expected the company to report $3.1 billion in revenue.
Facebook stock, which closed at $80.77, was holding steady in early after-hours trading, down less than one percent when this post was published.
“This has been a good quarter with strong results,” Facebook founder and CEO Mark Zuckerberg said in a release. “We continue to focus on serving our community well and continue to invest…

Win a Trip for 2 to SMX Social in Las Vegas

Test your social marketing IQ- Take the SMX Biggest Social Geek quiz.
Answer the most questions correctly in the shortest amount of time and you could win a trip for 2 to SMX Social in Las Vegas plus your choice of an iPad Mini, PlayStation 4, or Xbox One. At SMX Social, you’ll learn proven tactics for capitalizing on social channels like Facebook, Twitter, Google+, Instagram and Tumblr. The contest ends on October 31, so take the quiz now!
The post Win a Trip for 2 to SMX Social in Las Vegas appeared first on Marketing Land.




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PunchTab Survey Says 90% Of Consumers Will Shop Online This Holiday Season

Many are predicting strong online retail sales this holiday season. Earlier this month, the National Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF.
PunchTab, an analytics resource provider for brands and retailers, is claiming an even more aggressive outlook. Surveying over 1,000 U.S. consumers last month, PunchTab found 90 percent of its survey participants were planning to shop online for the holidays.
Grouping survey responses by generation, PunchTab’s findings showed Millennials plan on doing the most online shopping, with 58 percent planning to buy gifts online.
What portion of your shopping will you do online?

When asked how much they plan to spend compared to the 2013 holiday season, 77 percent of survey respondents said they were going to spend “about the same” or more than last year.
How much do you plan to spend on holiday shopping this year as compared to last y…

Like Google Wallet, Apple Pay Blocked By Merchant “Conspiracy”

When Google Wallet was formally launched in 2011 it was almost immediately blocked by the major US mobile carriers. Verizon was the first and most vocal, citing security concerns. Yet the “real reason” for disallowing Google Wallet was the fact that all the major US carriers (except Sprint) were part of a competing payments initiative called ISIS (now renamed Softcard).
There’s a direct analogy with what’s happening to Apple Pay now. Over the weekend MacRumors reported that Rite-Aid and CVS pharmacies disabled the near-field-communications (NFC) capabilities of their point-of-sale systems (POS) to stop customers from using Apple Pay (or Google Wallet).
As with ISIS and the wireless carriers, a broad consortium of retailers is preparing a competing mobile payments system and they don’t want Apple Pay to kill it before it can get off the ground. That system, as you’re probably now aware, is called the Merchant Customer Exchange (MCX) and it has created an invitation-only app for both iOS …

Google to Test Non-Annoying Version of YouTube | Sites Discriminate on Pricing Based on Platform | Child Privacy Cookiepocalypse Suit Wends its Way

Video: Google plans to offer a paid video service shorn of their unusually annoying ads may support additional content creation. Online and paid content firms have found that it isn't that high a bar to produce better series than those found on broadcast television, although it is quite expensive. Ecommerce: Ecommerce sites are discriminating prices based on [...]



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Tumblr Is Rolling Out Its First Autoplay Video Ads Today

Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports.
Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in mid-November. Previously, brands could purchase Promoted Posts that included video but the new offering takes advantage of Tumblr’s updated video player that starts videos automatically, though muted until a user clicks to activate audio. The autoplay video also loops continuously and can be docked next to the dashboard so users can watch while continuing to scroll through other posts.
Online video ads are a fast growing piece of the online marketing industry. EMarketer estimates that U.S. advertisers will spend $5.96 billion for digital video ads in 2014, a 42% year-over-year increase. Yahoo is following Facebook into the autoplay era, which has helped Facebook challe…

Taco Bell Goes “Dark” On Social Media To Promote Mobile Ordering App

Taco Bell, one of the more active brands on social media, went into shutdown mode today, sort of. In a stunt to promote a new mobile ordering and payment app, the company went dark on all its social media accounts and pointed all comers to a link to download the new app.
The stunt played out most drastically on Twitter, with Taco Bell’s account — which previously had more than 1.4 million followers — appeared to be brand new this morning. It briefly lost its verified status and at the time we posted this story it had only 1,200 followers and one tweet:

Mobile ordering is here. Download Now: http://t.co/TcorterNxB#OnlyInTheApphttp://ift.tt/132hzoR
— Taco Bell (@tacobell) October 28, 2014


Presumably, Taco Bell’s full account and followers will be restored after today’s adventure.
The company’s Facebook, Instagram and Tumblr and Snapchat accounts each carried a similar message. The message seemed to resonate especially well on Instagram where the company sent nine updates each with a piece of…

11 Social Media Management Tools For A Social Media Manager

What was common between the 2014 Oscars’ celebrity selfie and the White House’s #getcovered campaign that allowed users to tweet their stories about security and peace of mind? Well, those were some of the best coupes by the digital marketers this year with the aide of social media marketing. These creative geniuses are powered by a host of social media management tools that assist them to achieve what almost seems […]
11 Social Media Management Tools For A Social Media Manager Is a post from ShoutMeLoud - Shouters Who Inspire
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WikiLeaks Printed first List of Indian Black income cases in Swiss bank.Real or Fake

We all know that india is one of the major prey of corruption.Mainly black income .Julian Assange co- founder and the manager in main of the whistleblower web site WikiLeaks,he lately unveiled that black income primarily arises from india .Assange stated that there might be indian titles in the information that wikileaks might publish.He also [...]
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Benefits of Cloud Computing in Businesses endowment

Cloud processing is just a system support which facilitates discussing of assets, software and information to the processing devices attached in a system therefore named internet that is as related being an electricity grid. In a nutshell cloud processing is processing work that is managed online via the Internet. Cloud Computing is labeled as in [...]
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Peak Cable? | Answer to Monumental Social Media Moderation Needs: People | Google Algo Swap Hitting Local Brands

Video: The cable upfronts saw a year-on-year decrease in sales commitments, as marketers seek more flexibility and game the market, predicting cheaper spot pricing. Perhaps they are also starting to see alternate supply in programmatic video opportunities, which have to date been priced competitively. Social: Huge battalions of humans are being employed to groom social media sites where [...]



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4 Techniques That’ll Double Your Landing Page Conversions

Who wouldn’t want to double their landing page conversions? More conversions means more revenue. It only makes sense. When it comes down to implementation, things aren’t so simple. Many marketers will run a few tests, tweak a few things, and call it day. What happens next? The conversion rate might creep up a few percentage [...]
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Facebook Is Still A Runaway Winner In Social Referral Traffic Race

When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today.
Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place Pinterest (5.52%) and three times more than Pinterest and the next six networks — Twitter, StumbleUpon, Reddit, Google+, YouTube and LinkedIn — combined.
Facebook maintained its dominance despite a slight slip — 1.03 percentage points — since the second quarter, a reduction that Shareaholic reports across nearly all of the top social networks. Only Google+, which eked out a 0.01 percentage point gain, and LinkedIn (0.02 percentage points) showed a quarter-over-quarter gain, but as you can see in the chart below the referral traffic share for each of those networks is basically a rounding error.

Shareaholic’s year-over-year figures are also interesting. Social referral tr…

Facebook Maintains Social Login Dominance, Slips Slightly In Mobile

Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya.
Increasing three percentage points over the previous quarter, Facebook’s share is 58%, more than double second-place Google, which dropped three percentage points to 24%. Facebook is up seven percentage points this calendar year.
“The social network’s updates to Facebook Login earlier this year seem to be making a positive impact on Facebook identity across the web,” Gigya said in a release, “with users now able to select the data they share with sites and apps with line-by-line controls.”
However, it’s not totally clear that Facebook has momentum on this front. Gigya’s results run somewhat counter to data from Janrain, a social share tool competitor. Janrain’s third-quarter results show a Facebook lead that hasn’t budged much this year, a 46%-34% Facebook advantage, compared to 45%-35% at the beginning …

Has Sundar Pichai Just Become Google’s Tim Cook?

Late last week Re/Code broke the news that Sundar Pichai, who had been in charge of Chrome and Android, would now be running most of Google’s important product lines (search, ads, Chrome, Android, commerce, maps, Google+). With the significant exceptions of YouTube, Google X, Nest and a couple other areas, the executives in charge of Google’s core product groups will now be reporting to Pichai and not to Page.
The reason offered behind the promotion was to free up Page to consider the big picture. This is consistent with Page not wanting Google to slow and become less innovative as it matures. He has shuffled executives several times since returning to the CEO role in 2011.
I’m sure Page was considering the move before Google’s recent Q3 earnings, which disappointed investors. However he may have felt additional urgency in the wake of the market’s reaction to flat or negative growth in certain areas (e.g., CPCs).
One perspective on what Page has done is that he created a quasi COO role a…

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues.
At the highest level, the study’s findings can be grouped into two categories:

Preference for ad-supported apps vs. other models (i.e., paid, freemium)
Interest in tools that provide some level of consumer visibility and control over the ads served


As with past surveys about consumer services and content, respondents said they prefer ad-supported models to paying for apps — as would be expected. They also expressed interest in both “relevant” ads and in “opt out” tools for mobile.
Here are a few of the headlines (verbatim from the study):

Of respondents who downloaded apps, 58 percent preferred free, ad-supported apps to those that required some form of payment (either at download or in-app).
Only 8 percent of users said they w…